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The Top Automotive Trends for This Year

At the very least, we can expect both motorists and automotive companies to have confidence in the future on account of robust sales figures

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Electric cars are gaining more and more popularity in India and are sure to see a boom in their sales and production in the coming future. Photo: M. Rittgerott
Top Automotive Trends of this year listed. VOA
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  • Sale of vehicles and automotive parts is on an all-time-high
  • Last year 4 million cars were sold alone in India
  • The numbers are indicating towards a potential upswing

Sales of vehicles and automotive parts continue to increase in India. And just last year, the country saw at least four million cars sold. For a country touted to be one of the largest automotive industries in the Asia-Pacific region, the numbers only show a potential upward swing.

The increase in cess for large cars and sports utility vehicles jumped from 15 per cent to 25 per cent.

India saw the sale of 4 million vehicles last year.At the very least, we can expect both motorists and automotive companies to have confidence in the future on account of robust sales figures. Industry projections also provide reasons to feel elated. For one, the industry is set to grow at a pace of 10 to 15 percent. Given the right conditions and institutional support, it is set to reach a value of $16.5 billion by 2021.

Despite these positive figures, however, it is important to recognize the factors that will either bring new innovations to the table or worsen current challenges.

Here are some of the most important trends to watch out for this year.

Low-cost labor

India is indeed a haven for international car companies seeking to establish assembly lines at low costs. The availability of skilled labor and, with that, low wages will continue to play a vital role in improving annual production rates. China is the powerhouse for now, but local car manufacturers in India are maximizing the current labor climate in a bid to outrank its oriental neighbor.

 

Research and Development of features like fuel efficiency will be one of the main trends.

 

Focus on research and development

Safety and environmental concerns continue to be a priority among international car manufacturers. Consumers are still reeling from the serious recalls Toyota had to implement in response to factory defects. The experience created an atmosphere of caution, where buyers have become more focused on ensuring their own safety on the road. Design and manufacturing have thus skewed more towards ensuring better airbag systems, quality assessment procedures and environmental compliance.

Ventures with other companies

Innovations and technological shifts are a given, but it remains crucial for manufacturers to forge stronger relationships with OEM and tier partners such as machining services, AC parts suppliers, and windshield installations. However, due to incessant innovations, suppliers will have to update existing technologies or undergo acquisitions by larger OEMs where the sharing of vital resources of knowledge is very much possible.

 

Also Read: Electric Cars: The Newest Trend In India

Reliance on digital marketing

As with previous years, manufacturers and dealerships will continue to adapt to current digital trends. In terms of distribution, using online platforms can actually help in saving costs by selling directly to buyers, hence bypassing retailers. What’s more, using their online brand presence, car manufacturers can do better market research and outreach activities, allowing them to shorten the time it takes before buyers can make their decisions.

 

Digital marketing is another popular profession among graduates. Wikimedia Commons
Digital marketing will potentially increase the sales of cars. Wikimedia Commons

 

Focus on reforms

In a 2017 blog article by Priyam Saraf for The World Bank, policy reforms in the country are crucial for enhancing India’s competitiveness. Investments in research and development should also go hand in hand with reduction of tariffs as a way towards lessening the pressures on the automotive industry. More importantly, measures for improving compliance to global standards can further strengthen the industry’s performance in the face of rising competition that lies close to home.

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Dell Unveils New Gaming Laptops And AIOs In Its Inspiron Series

The Inspiron AIO carries a 4GB "GDDR5 NVIDIA GeForce GTX 1050".

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Dell Unveils New Gaming Laptops And AIOs In Its Inspiron Series
Dell Unveils New Gaming Laptops And AIOs In Its Inspiron Series. Pixabay

Dell India on Thursday launched new laptops in its “Alienware” series, high-performance gaming “G Series” and All-in-Ones (AIOs) in its Inspiron series.

Dell “G3 15” gaming laptop will be availale at a starting price of Rs 80,990 from July 13, Dell “G7 15” gaming laptop will be available at a starting price of Rs 1,24,690 while the price of Alienware 15 laptop starts at Rs 1,46,890.

The price of Alienware 17 laptop starts at Rs 2,08,790 while “Inspiron 24 5000” AIO at Rs 91,690.

“Dell earned the trust of our consumers as the ‘most trusted brand’ in 2018. It is our responsibility to maintain the trust with the best in all categories of PCs we operate in,” P. Krishnakumar, Senior Vice President and General Manager-Consumer and Small Business, Dell India, said in a statement.

“Dell continues to work towards being in the top consideration set for all kinds of gamers and gaming communities,” Krishnakumar added.

The 15-inch Dell “G3” is powered with 8th Gen Intel processors and NVIDIA GeForce GTX 1050 TI.

Dell laptops
Dell laptops. Representational image, Pixabay

Dell “G7” features 8th Gen Intel core i9 processors, NVIDIA GeForce GTX up to 1060 with “Max-Q” design technology.

The Inspiron AIO carries a 4GB “GDDR5 NVIDIA GeForce GTX 1050”.

Also read: Dell Technologies Accelerates Partner Business Growth with Broader Offerings

Alienware 15 and 17 are built with premium materials and feature 8th Gen Intel Core i9 k-Series processors and NVIDIA GeForce GTX 1080. (IANS)