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Top Facebook Strategist to Step Down

In his tenure at Facebook, Schrage became one of the most influential voices inside the company

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LinkedIn faced probe for Facebook ads targeting 18 mn non-members. Pixabay

Facebook’s Public Policy and Communications Head Elliot Schrage who came under fire for shaping highly-criticised public reaction to various scandals including the 2016 US presidential election has decided to quit.

Schrage joined Facebook in 2008 after leaving his job in the same role at Google.

“After more than a decade at Facebook, I’ve decided it’s time to start a new chapter in my life. Leading policy and communications for hyper-growth technology companies is a joy but it’s also intense and leaves little room for much else,” he wrote in a Facebook post on Thursday.

Facebook mobile app
Facebook mobile app, Pixabay

“Mark (Zuckerberg) and Sheryl (Sandberg) have asked me to stay to manage the transition and then to stay on as an advisor to help on particular projects — and I’m happy to help,” he added.

In his tenure at Facebook, Schrage became one of the most influential voices inside the company.

Also Read: Facebook May Unveil Eye-Tracking Technology in Future

“A spate of recent controversies around the mismanagement of the massive platform has weighed on the company and some have justifiably criticised Facebook’s slow and overly cautious response to the crisis. Schrage has been the point person on that response,” said ReCode in a report.

Schrage has been a key figure in shaping Facebook’s response to Cambridge Analytica data breach scandal. (IANS)

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Facebook Rolls Out an Update to Rank Comments on Public Posts to Make Conversations Meaningful

The users can moderate the comments on their post by hiding, deleting or engaging with comments

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Facebook will now start showing comments on public posts more prominently when the comments have interactions from the page or the person who originally posted or from friends of the person who posted. Pixabay

In a move to make conversations on public posts more meaningful, Facebook has rolled out an update where it will rank comments to promote those that are most relevant to users.

Facebook will now start showing comments on public posts more prominently when the comments have interactions from the page or the person who originally posted or from friends of the person who posted.

“We will continue to take other signals into account so we do not prominently show low-quality comments, even if they are from the person who made the original post or their friends,” Justine Shen, Product Manager at Facebook, said in a statement on Friday.

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FILE – The logo for Facebook appears on screens at the Nasdaq MarketSite, in New York’s Times Square, March 29, 2018. VOA

The users can moderate the comments on their post by hiding, deleting or engaging with comments. Ranking is on by default for Pages and people with a lot of followers, but Pages and people with a lot of followers can choose to turn off comment ranking.

ALSO READ: Facebook Now Expands Ad Breaks to Marathi, Punjabi, Kannada and Telugu

People who don’t have as many followers will not have comment ranking turned on automatically since there are less comments overall, but any person can decide to enable comment ranking by going to their settings.

“We want people to see safe and authentic comments. If a comment violates our community standards, we remove it. “We also take into account other signals, like engagement-bait, to address the integrity of information and improve the quality of comments people see,” said Facebook. (IANS)