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Tourism Ministry, Google Arts and Culture Bring Incredible India Campaign To VR

Google Arts and Culture, Tourism Ministry to explore Incredible India

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Google's new Search feature gives single result to certain queries. Pixabay

Google Arts and Culture has partnered with the Ministry of Tourism to unveil a 360-degree virtual reality video for the global “Incredible India” tourism campaign.

As part of the partnership, Google Arts and Culture will provide users with an immersive 360-degree view of India’s heritage, festivity, spirituality and adventure.

The video will showcase users a 360-degree view of some of the most iconic destinations in India including Qutub Minar, Amritsar’s Golden Temple, Vitthala Temples at Hampi and Goa’s easygoing vibe.

Representational image for India.
Representational Image. Wikimedia commons

“India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature and food. We want to give people in India and across the world an opportunity to immerse in our country’s rich heritage,” Union Tourism Minister K.J. Alphons said in a statement on Thursday.

“Through our partnership with Google, we want to engage new and global audiences and offer them immersive content in a never-before-seen manner,” Alphons added.

The video has been created using the best of 360-degree video capture technology, including Google’s Yi Halo camera and the music is inspired by the rhythms and melodies of the regions depicted in the video.

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For Google Cardboard users the experience will be even more gratifying as they can turn the 360 video into a fully immersive Virtual Reality experience.

“Through our partnership with Ministry of Tourism for their internationally acclaimed ‘Incredible India’ campaign, we want to bring new and global audiences to India’s rich heritage and history,” said Luisella Mazza, Head of Operations at Google Arts & Culture.  IANS

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UPI Continues To Remain Most preferred Mode of Payment in India

The country has witnessed full range of Aadhaar enabled banking services through AePS over the past few years

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UPI
UPI is perhaps the fastest product to hit 1 billion transactions-a-month in 2019 since its inception in August 2016. Wikimedia Commons

Unified Payments Interface (UPI) remained the most preferred mode of payment in terms of volume followed by debit cards, Immediate Payment Services (IMPS) and credit cards, said a new report on Thursday.

UPI recorded a transaction volume of 10.8 billion in 2019, a year-over-year increase of 188 per cent, said the report from payments company Worldline India (WI). “UPI is perhaps the fastest product to hit 1 billion transactions-a-month in 2019 since its inception in August 2016,” said the “India Digital Payments Report 2019”.

The findings of the report suggest that in India, digital payment products are being primarily utilised for person-to-person (P2P) transactions than person-to-merchants (P2M) transactions.

In terms of value, UPI facilitated transactions worth Rs 18.36 trillion, up 214 per cent from 2018. Nine banks were added in UPI ecosystem throughout the year, bringing the total number of banks providing UPI services to 143 as of December 2019.

Some of the key factors that powered UPI’s transactions growth in 2019 are adoption of UPI 2.0 features by banks, enabling payments for IPO applications, facilitating Foreign Inward Remittance service, supporting donations for several relief programs, and numerous cashbacks and discounts offered by banks and non-bank players, said the report.

Immediate Payment Service (IMPS) recorded 55 per cent year-over-year increase by facilitating about 2.3 billion transactions in volume. It clocked Rs 21.8 trillion in terms of value, up 41 per cent from 2018.

In 2019, it on-boarded 165 banks under its ecosystem bringing the total number of banks providing IMPS services to the customers of 559 banks by end of 2019. “In terms of value, IMPS attained the ‘numero uno’ position throughout the year followed by UPI. Value of debit and credit cards remained nearly the same throughout the year,” said the report.

Credit Card, Payment, Credit, Card, Money, Business
Unified Payments Interface (UPI) remained the most preferred mode of payment in terms of volume followed by debit cards, Immediate Payment Services (IMPS) and credit cards. Pixabay

In 2019, UPI, debit cards, IMPS and credit cards together recorded a combined transactions volume of over 20 trillion and combined value of over Rs 54 trillion, said the report. The country has witnessed full range of Aadhaar enabled banking services through
AePS over the past few years.

In 2019, the total volume of Aadhaar Enabled Payment System (AePS) transactions (ONUS, OFFUS, DEMO AUTH and eKYC) stood at 2.3 billion, achieving year-over-year growth of 12 per cent. The value of transactions achieved a milestone of Rs 1 trillion in 2019 with year-over-year growth of 31 per cent, said the report. For the research, Worldline analysed transactions available in public databases as well as transactions processed by the company in 2019.

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Worldline India (WI) is wholly owned by Worldline SA, a leading payments company in Europe that is listed on Euronext Paris. Worldline entered India in 2010 with the acquisition of Venture Infotek followed by the acquisition of MRL Posnet in 2017. (IANS)