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Tourism Ministry, Google Arts and Culture Bring Incredible India Campaign To VR

Google Arts and Culture, Tourism Ministry to explore Incredible India

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Google Arts and Culture has partnered with the Ministry of Tourism to unveil a 360-degree virtual reality video for the global “Incredible India” tourism campaign.

As part of the partnership, Google Arts and Culture will provide users with an immersive 360-degree view of India’s heritage, festivity, spirituality and adventure.

The video will showcase users a 360-degree view of some of the most iconic destinations in India including Qutub Minar, Amritsar’s Golden Temple, Vitthala Temples at Hampi and Goa’s easygoing vibe.

Representational image for India.
Representational Image. Wikimedia commons

“India is an iconic destination that offers unique experiences of climate, geography, culture, art, literature and food. We want to give people in India and across the world an opportunity to immerse in our country’s rich heritage,” Union Tourism Minister K.J. Alphons said in a statement on Thursday.

“Through our partnership with Google, we want to engage new and global audiences and offer them immersive content in a never-before-seen manner,” Alphons added.

The video has been created using the best of 360-degree video capture technology, including Google’s Yi Halo camera and the music is inspired by the rhythms and melodies of the regions depicted in the video.

Also Read: Google Doodle Celebrates Jnanpith Award-Winning Poet Mahadevi Varma

For Google Cardboard users the experience will be even more gratifying as they can turn the 360 video into a fully immersive Virtual Reality experience.

“Through our partnership with Ministry of Tourism for their internationally acclaimed ‘Incredible India’ campaign, we want to bring new and global audiences to India’s rich heritage and history,” said Luisella Mazza, Head of Operations at Google Arts & Culture.  IANS

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Xiaomi Drops Down Smartphone Prices in India

This is the first time when the smartphone market is at par with the feature phone market, each contributing 50 per cent to the overall mobile phone market

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Xiaomi cuts prices of 5 smartphones in India.

Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India, a day after the International Data Corporation (IDC) declared that the company was the market leader in the third quarter of 2018 in the country.

“We are delighted to share that we have seen a reduction in component costs of some of our best-selling phones. We were announced as the number one smartphone vendor in India for the fifth consecutive quarter, as per IDC Quarterly Mobile Phone Tracker.

“As a celebration of that, Xiaomi is announcing price cut for five smartphones,” the company said in a statement.

Xiaomi
Chinese smartphone maker Xiaomi on Friday announced that it was permanently cutting the prices of five of its handsets in India.

The 4GB+64GB variants of Redmi Note 5 Pro, Mi A2 and Redmi Y2 are now available for Rs 13,999, Rs 15,999 and Rs 11, 999, respectively while the prices of 6GB+128GB variants of Redmi Note 5 Pro and Mi A2 have dropped to Rs 15,999 and Rs 18,999, respectively.

According to the IDC report, the Chinese handset maker shipped 11.7 million units and became the top brand in the Indian market with 27.3 per cent share in the third quarter this year.

Also Read- Actress Anushka Sharma Promotes Tiger Conservation

This is the first time when the smartphone market is at par with the feature phone market, each contributing 50 per cent to the overall mobile phone market. (IANS)