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Tracking non-users; What is Facebook up to?

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By NewsGram Staff Writer

The most popular social networking site, Facebook, admitted that it tracked users not active on FB.

However it claimed that the report commissioned by the Belgian data protection authority ‘gets it wrong multiple times’ on what exactly FaceBook does with the user data. According to the social media giant, tracking happened because of a bug that is now being fixed.

Richard Allan, Facebook’s vice president of policy for Europe wrote, “The researchers did find a bug that may have sent cookies to some people when they weren’t on Facebook. This was not our intention; a fix for this is already under way.”

Allan responded to a few claims of the report which were presented by researchers at the Centre of Interdisciplinary Law and ICT (ICRI) and the Computer Security and Industrial Cryptography department (Cosic) at the University of Leuven, and the media, information and telecommunication department (Smit) at Vrije Universiteit Brussels.

What is interesting is that Facebook claimed in a press release that “there’s no way to opt out of social ads” while the report states that “users can opt-out from so-called Social Ads”.

“Facebook does receive standard ‘web impressions’, or website visit information, when people visit sites with our plug-ins or other integrations. The authors misleadingly call this ‘tracking’,” “Unlike many companies, we explain how we will use this information and the controls we honor and offer,” said Allan.

Allan also wrote that Facebook is very much open about use of cookies for security, personalization and ads.

The Belgian Privacy Commission will be giving its verdict on the report on 29 April.

Meanwhile, things are getting hot for FaceBook. A team of data regulators from Belgium, France, Spain and Italy has been set up to look into Facebook’s privacy practices. Flemish, Dutch and European parliaments have also called for closer inspection of the company.

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Facebook Takes on TikTok; Launches Experimental App Collab

Facebook takes on TikTok again, this time with music making app Collab

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FAcebook launched a music making app named "Collab". VOA

Taking on Chinese short-video making platform TikTok, Facebooks experimental app division has introduced a new iOS app called Collab for making and mixing music with friends.

Facebook’s app-focused New Product Experimentation (NPE) team announced the invite-only beta version of Collab that brings together creators and fans to create, watch, and mix and match original videos, starting with music.

“Collabs are three independent videos that are playing in sync. With the app, you can create your own arrangement by adding in your own recording or by swiping and discovering an arrangement to complete your composition. No musical experience is required,” the Facebook NPE team said in a statement on Wednesday.

In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix and match further.

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In a TikTok-like feature, Once a collab is created, you can publish it for others to watch and mix. Pixabay

You can also share the music creation to Instagram, Facebook Stories, or any other platform.

Also Read: 80% Maharashtra School Students Don’t Report Cybercrimes: Survey

To request access, the iOS users can sign up for waitlist at https://npe.fb.com/collab.

“We’ll be opening up invites in batches, starting with folks in the US and Canada, as we continue to improve the experience,” said Facebook.

The social networking giant has aimed to take on TikTok in the past, with Reels editing feature on Instagram and the standalone app Lasso. (IANS)

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Influencers on Instagram Can Now Earn from ads on IGTV Content

Instagram brings video ads for creators to make money directly from their content on Live and IGTV

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Instagram lets content creators earn from IGTV videos. Pixabay

Facebook-owned Instagram is rolling out new tools for creators to make money directly from their content on Live and IGTV by bringing video ads to the platform as per Technology News.

To begin with, the ads will only appear when people click to watch IGTV videos from previews in their feed, and the initial round of ads will be vertical videos up to 15 seconds long.

Instagram will share at least 55 per cent of the revenue from these ads with creators, which would motivate more influencers to create material for IGTV.

“Starting next week, we are introducing ads in IGTV, our long-form video destination. We want to support creators’ investment in IGTV by sharing advertising revenue with them,” Instagram said in a statement on Wednesday.

In addition to ads, Instagram would also roll out ‘badges’ next month that can be purchased by subscribers from their favorite creators.

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Instagram will share at least 55 per cent of the revenue from these ads with creators. Pixabay

Badges will appear next to a person’s name throughout the live video.

Also Read: 80% Maharashtra School Students Don’t Report Cybercrimes: Survey

“Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart,” said the company.

Badges will roll out to a few countries in the coming months, including the US, the UK, Brazil, Germany, France, Italy, Turkey, Spain and Mexico. (IANS)

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Messenger Rooms: Facebook’s Group Video Chat feature Available on Instagram

Facebook Messenger Rooms is now available in Instagram as users can invite upto 50 for a video conference

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Facebook has introduced Messenger Room feature in Instagram. Pixabay

Instagram is the latest in Facebooks family of apps to be integrated with the new group video chat feature Messenger Rooms.

With the latest update, Instagram users will be able to invite up to 50 people for a video chat session.

“Beginning in the present day, you’ll be able to create @messenger Rooms on Instagram and invite anybody to hitch,” Instagram said in a tweet on Friday.

Meanwhile, Instagram also shared a video revealing the steps to make use of the brand new characteristic.

A user first need to go to Instagram Direct messages. There, tap on the video chat icon. Then select Create a Room. One can now send invitations for the room to their Instagram friends.

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Messenger Rooms integration is also coming to WhatsApp. Pixabay

Instagram will then create a room and show a link to it. It will also give an option to Join Room or Send Link and if a user tap on Join Room, Instagram will ask to open the room in the Messenger app.

Messenger Rooms integration is also coming to WhatsApp and has been noticed in the beta version.

Also Read: Facebook Workplace Gathers 5 Million Paid Users

Last month, Facebook announced Messenger Rooms which allow group video calls of up to 50 people with no time limit.

People can create a room right from Messenger or Facebook, and invite anyone to join the video call, even if they don”t have a Facebook account.

In Facebook Messenger Rooms, the users can post links in their News Feed or in Groups or event pages. (IANS)