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TRAI says people reacted to free basics more than net nuetrality

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New Delhi: The launch of a public consultation on the differential pricing of data by a Telecom regulatory authority(TRAI) said on Monday, that a major reaction of people was on Facebook Free Basics rather than on the larger issue of net neutrality.

Of the 2 million or so responses, a large number of these responses were simply ‘I support Free Basics’. I am asking ‘are you in favour or otherwise of otherwise net neutrality’ and ‘should there be a guard’.

“So we wrote back asking them to answer our four questions but we still haven’t got those”., Agneshwar Sen, advisor for the Telecom Regulatory Authority (TRAI), told the media here.

Sen said the intention was everybody should get internet access as they want it.

“With the Free Basics, the only issue is that there is a platform which is deciding for you what you are going to see for free and for what you are going to pay and are they the guys to decide it for you,”.the official said on sidelines of an interactive meeting on electromagnetic field (EMF) radiations emissions from mobile towers.

“What we feel bad in TRAI is that there was an opportunity for so many people to tell us. If 20 lakh people tell me that I don’t want the whole of the internet, I just want, say Mark Zuckerberg, or the govt of India or department of telecom, to tell me what I am going to see or not going to see…fair enough. But if I am going to tell you I don’t want them to stop me then that’s the direction we go,” he added.

Academicians from India’s premier institutes IITs and IISc have slammed Facebook’s Free Basics initiative, terming it “flawed’’ and ‘’misleading’’.

In a joint statement issued in December last year, around 50 faculty members, IITs and IISc denounced the proposal dubbing it a ‘’lethal combination that will lead to total lack of freedom on how Indians can use the internet.’’

Listing three major flaws in the programme, the scientist urged TRAI to ‘’thoroughly reject’’ Facebooks’s ‘’free basics’’ proposal.(IANS)(Image-Independent.co)

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Coca-Cola plans to break into Indian ‘fruit circular economy’

According to Krishnakumar, Coca-Cola India with its focus on the 'fruit circular economy' will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income

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The company is also planning to launch vegetable-based beverage like carrot juice.
The company is also planning to launch vegetable-based beverage like carrot juice. Wikimedia Commons
  • Coca-Cola is also planning to launch vegetable-based beverage like carrot juice
  • The company plans to launch fruit juices based on the regional preferences
  • The company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’

Expanding its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India, are some of the plans of Coca-Cola India Pvt Ltd, said a top company official.

He said the company’s focus will be on ‘fruit circular economy’– enabling farmers to increase their yield, source pulp and launch fruit-based products.

The company is also planning to launch vegetable-based beverage like carrot juice.

“We are in the process of developing different fruit beverages including based on regional fruits and would soon be launching them.

“Similarly we will also expand our portfolio of fruit flavoured sparkling drinks like Fanta.

Also Read: Tune into a healthy lifestyle with these natural sweeteners

“After successful piloting of our frozen fruit dessert in Bengaluru, we will launch the product in major cities this April,” T. Krishnamukar, President, Coca-Cola India and Southwest Asia told select media here late on Thursday.

He said the company plans to launch fruit juices based on the regional preferences. For instance, the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.

Presently the Coca-Cola group is a $21 billion brand.
Presently the Coca-Cola group is a $21 billion brand. Wikimedia Common

“We are also working on a product based on gooseberries,” he added.

According to him, the company has tied up with Jain Irrigation that operates fruit pulping plants in different regions.

“We have tied up with Jain Irrigation for sourcing and pulping mango fruit. Similarly, we have a tie-up with that company for oranges in Maharashtra.

“We expect Jain Irrigation may start setting up an orange pulping plant and the first commercial orange pulp may be available sometime in 2020,” Krishnakumar added.

Also Read: Prepare these Amazing Cocktails for a tipsy Winter

He said the company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’ meaning to have a product for people in different age groups.

“The philosophy now is to make the company bigger than the Coca-Cola brand.

Presently the Coca-Cola group is a $21 billion brand,” he said.

According to Krishnakumar, Coca-Cola India with its focus on the ‘fruit circular economy’ will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income.

the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.
the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect. Wikimedia Commons

“We felt we should be more relevant to the local community. Tastes, views vary based on regions. So we have to move globally to local and local to global,” he said.

The company will launch the local fruit beverages-including the mango beverage- under the Minute Maid brand.

“The fruit pulp content will be between 10 percent to 25 percent in such drinks,” Krishnakumar added.

He said the research and development (R&D) work for new products is being done in India and also in Shanghai in China.

Speaking of exports, he said the company has started exporting Indian brands like the carbonated drink ThumsUp and masala soda RimZim to Bangladesh and later to Sri Lanka, Bhutan and other markets.

Also Read: Five Benefits of Honey and Lemon Drink that Can’t be Ignored

“We want to build on Indian brand as a billion dollar beverage brand. We are not shipping the end product but the formula, brand and related matters,” he said.

Speaking of the sugar content in the company’s beverages, Krishnakumar said work in on to reduce the sugar content in its drinks and in five years time the beverages sold by the company will have far less sugar content than what it currently has.

On the foray into the dairy products segment, Krishnakumar said during the second half of the current year the company would launch the value-added dairy product. (IANS)