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Shweta spoke to us about her journey, taking the big leap from the corporate world to establishing her own social venture.

BY- JAYA CHOUDHARY

Shweta, founder at Truly Tribal, a social enterprise working closely with tribal and folk artisans across India recently joined Newsgram for a special conversation. Shweta spoke to us about her journey, taking the big leap from the corporate world to establishing her own social venture.


Firstly, tell us about the concept of your brand Truly Tribal.

Talking about the conceptualization of the company, she said that it is a platform that promotes and raises awareness about Indian art and artisans, as well as providing these artists with a broader audience that is made aware of outstanding works of art by these artists.

How did you come with this idea? Brief us about the origin of your company.

Sharing insights from her journey, Shweta said " I was a hardcore IT professional for 13 years before I wanted to leave it all behind and do something of my own where I can give something back to the society with my current interests and knowledge ". She mentioned that she is a huge Indian art enthusiast and while growing up in Chinndwara, a small town in Madhya Pradesh, she observed the artisans of the town but failed to value them. 'When I was working in IT and traveled across the world, I realized that some people do appreciate Indian art but they don't know where to get it from. And even if they do, the products are highly-priced with very little options of customization' Shweta further explained how the artisans were being exploited around the country.

Truly Tribal The team of Truly tribal decided to conduct online workshops which would also help the artists during these challenging times.Pixabay

"So I realized that there is a demand and for Indian artifacts. I wanted Truly tribal to have a very strong social message to it by making an impact on people's lives. I wanted to be completely out of IT but at the same time use my prior knowledge and create a platform where these artisans can showcase their talent and also a place where people can find a variety of items under one roof and making the products more affordable for people"

What changes have you witnessed in your work and the market during the pandemic?

Discussing the most recent developments, the importance of artisans' labor and the influence of covid-19 on these small enterprises, the team of Truly tribal decided to conduct online workshops which would also help the artists during these challenging times.

"Taking an early leap by March-end in 2020, I started teaching my artisans to conduct online workshops as it was important for me to get my artists some work. With very little knowledge of technology, they did not know where to go. It turned out to be a very good source of promoting these artisans to a larger audience. Participants from all around the globe were taught various art forms by the craftspeople. These classes involved not only the study of the art, but also the history, culture, and tradition behind it, as well as a glimpse into the lives of these artists'', she said.

On the brighter side, Shweta explained how the pandemic got them some time to retrospect and revamp their style of working. By connecting with people via social media, they got a better knowledge of what people are actually looking for.

As a social enterprise, what have your achievements been over the years?

Shweta revealed that in 2019, one of their artists had painted the wall of the American Embassy in India. Talking further on the topic she said, 'One of our employees has completely left the art fold and started working as a security guard. We bought him back and now he is being called in events to give lectures about Indian art'.

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Lastly, what is the ultimate goal of your business?

On a parting note, she expressed the ultimate goal of her business. "Our biggest aim is to celebrate and revive the art forms of India in our products. What saddens me is that people hardly know about the art forms present in our country when India is the biggest mine of art and craft. Therefore, we want to establish Indian art on the map of world art.'' "At Truly Tribal, we are doing our part to promote tribal art traditions throughout the world.", Shweta added.


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