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This is How Twitter Ads Transparency Centre Will Work in India

No login or Twitter account would be required to access the Ads Transparency Centre

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend and targeting demographics.

In the Ads Transparency Centre dashboard, people can view ads that have run on Twitter within the last seven days from any Twitter handle.

“If an ad is reported and taken down from Twitter, it will be archived in the Ads Transparency Centre within approximately 24 hours,” Twitter India said in a statement.

If the account was suspended, Tweets will not be shown in the Ads Transparency Centre. The same applies to deleted Twitter accounts and Tweets.

“For India political advertisers that fall under the Political Campaigning Policy, you will be able to see further details, including billing information, ad spend, and impressions data per Tweet,a said the micro-blogging platform.

Additionally, it would show demographic targeting data for the ads being served, both intended by the advertiser and actually delivered by Twitter.

TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. VOA

“We are making it clearer who is advertising Indian political campaign content on Twitter by including a visual label and disclaimer information on promoted content from certified accounts.

“This will allow users to easily identify political campaign ads and to know who paid for them,” said Twitter that is facing the heat in the country on presence of political bias on its platform.

No login or Twitter account would be required to access the Ads Transparency Centre.

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Only certified advertisers will be allowed to run political campaigning ads on our service. Political advertisers must apply now for certification and go through every step of the process,” said Twitter, adding that the Indian election is a priority for the company.

Twitter has been accused by the government of being “slow” in removing “objectionable content” from its platform.

The Parliamentary Committee on Information Technology (IT) has summoned Twitter CEO Jack Dorsey on February 25 over measures taken to ensure the safety and security of the users and allegations that the social media site is discriminating against “nationalist” posts on its platform. (IANS)

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Twitter for Mac App is Coming Back, Company Confirms

The company previously had a Twitter for Mac app that was discontinued in February 2018

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Twitter, Mac, App
Twitter made the announcement during Apple's WWDC conference last week. Pixabay

Micro-blogging site Twitter has announced that it will be bringing back “Twitter to Mac” with help from Apple’s Project Catalyst, Pro, which is Apple’s initiative to help developers port their iOS apps into Mac.

It made the announcement during Apple’s WWDC conference last week, saying that the app would launch with Catalina and this new version would have a variety of features like dark mode, keyboard shortcuts, multiple windows, and notifications, The Verge reported late on Saturday.

In a post about the return of it for Mac users, the company said: “We are excited that Project Catalyst will enable us to bring it back to the Mac by leveraging our existing iOS codebase. We’ll also be able to add native Mac features on top of our existing iPad experience, while keeping our maintenance efficient as we continue to improve this shared codebase in the years to come.”

The company previously had a “Twitter for Mac app” that was discontinued in February 2018 because it was not sustainable to maintain two separate codebases.

Twitter, Mac, App
Micro-blogging site Twitter has announced that it will be bringing back “Twitter to Mac” with help from Apple’s Project Catalyst, Pro. Pixabay

According to the report, the company said that with Project Catalyst, they would be able to use their existing iOS codebase along with new features for desktops.

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The all-new Twitter for Mac is being developed and is scheduled for an early launch by this year on macOS Catalina 10.15. (IANS)