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Twitter Ads Transparency Centre Lets Users View who Bought its Ads

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle

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Twitter confirms third-party involvement in crypto hackings. Pixabay

Twitter has launched an “Ads Transparency Centre” which will enable users across the globe to identify who is advertising on its platform, the microblogging site said in a blog post.

The new transparency tools will let users search for and see who is buying ads, with even more detail on US federal political campaign ads that includes billing information, ad spend, impression data per tweet as well as demographic targeting data.

“Everyone around the world will have access to the Ads Transparency Centre. No login or Twitter account will be required, making it very simple for people to have clear insight and details on who is advertising on Twitter,” Bruce Falck, GM, Revenue Product and Engineering, Twitter, wrote in the blog post.

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle.

However, “if an ad is reported and taken down from Twitter, it will be tombstoned in the Ads Transparency Centre within approximately 24 hours. If the account was suspended, Tweets will not be shown in the centre. The same applies to deleted users and tweets,” Falck said.

Twitter Ads Transparency Centre Lets Users View who Bought its Ads
Representational image. Pixabay

Twitter will also add a visual badge and disclaimer information on any ads for US federal political campaigns. The company noted that it will launch a more specific policy for issue ads in the future, and plans to enhance the centre itself.

In addition, Twitter is examining how to adapt and internationalise both political campaigning and issue ads policies.

“We are doing our due diligence to get this right and will have more updates to come. We stay committed to iterating and improving our work in this space, and doing what’s right for our community,” Falck said.

Also Read: Twitter Goes After Spams and Trolls, Some Users to Lose Followers

The company had, last month, announced guidelines for political advertisements on its platform, asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules.

Facebook has also laid down new transparency initiatives, which allow users to see the active ads a Page is running and flag suspicious ones.

As part of the new initiatives, the social networking giant said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them. (IANS)

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Twitterati Can Soon Clarify Tweets: CEO Jack Dorsey

Back in 2018, while visiting India for Twitter’s pre-election campaign, Dorsey was quizzed why Twitter does not have an edit button

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Twitter CEO Jack Dorsey.
Twitter CEO Jack Dorsey.

While Twitterati are waiting for an “edit” feature, Twitter CEO Jack Dorsey has said the micro-blogging platform is considering a “clarify” feature for its over 330 million users.

At a Goldman Sachs event in San Francisco on Thursday, Dorsey said he is considering a “clarify” feature that would allow users to add additional context to a tweet without changing the original content, 9to5Mac.com reported.

“One of the concepts we’re thinking about is clarifications… Kind of like retweet with comment… to add some context and some colour on what they might have tweeted, or what they might have meant,” Dorsey told the audience.

“By doing so you might imagine that the original tweet then would not have the sort of engagement around it. Like you wouldn’t be able to retweet the original tweet, for instance,” he added.

Earlier this month, Dorsey said Twitter is considering the possibility of adding support for editing tweets, but the original version of the tweet would still be viewable.

Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

“Maybe we can introduce a 5-30 seconds delay in the sending of a tweet and within that window, you can edit because the issue with going longer than that is it takes that real-time nature of the conversational flow out of it,” 9To5Mac quoted Dorsey as saying in a podcast interview.

Dorsey first addressed the possibility of adding an edit feature for tweets in December 2016, based on the Twitteratis’ suggestions.

Also Read- Immersive VR Can Help Kids Overcome Autism Phobias

Back in 2018, while visiting India for Twitter’s pre-election campaign, Dorsey was quizzed why Twitter does not have an edit button.

To which, he said, “the reason Twitter does not have an ‘edit’ button is because people may change their opinions by editing the original tweet and then people who don’t agree with the original view, may have already retweeted the tweet, which is not an accurate representation of what they believe.” (IANS)