Thursday February 27, 2020
Home Lead Story Twitter Ads T...

Twitter Ads Transparency Centre Lets Users View who Bought its Ads

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle

0
//
Twitter
Twitter confirms third-party involvement in crypto hackings. Pixabay

Twitter has launched an “Ads Transparency Centre” which will enable users across the globe to identify who is advertising on its platform, the microblogging site said in a blog post.

The new transparency tools will let users search for and see who is buying ads, with even more detail on US federal political campaign ads that includes billing information, ad spend, impression data per tweet as well as demographic targeting data.

“Everyone around the world will have access to the Ads Transparency Centre. No login or Twitter account will be required, making it very simple for people to have clear insight and details on who is advertising on Twitter,” Bruce Falck, GM, Revenue Product and Engineering, Twitter, wrote in the blog post.

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle.

However, “if an ad is reported and taken down from Twitter, it will be tombstoned in the Ads Transparency Centre within approximately 24 hours. If the account was suspended, Tweets will not be shown in the centre. The same applies to deleted users and tweets,” Falck said.

Twitter Ads Transparency Centre Lets Users View who Bought its Ads
Representational image. Pixabay

Twitter will also add a visual badge and disclaimer information on any ads for US federal political campaigns. The company noted that it will launch a more specific policy for issue ads in the future, and plans to enhance the centre itself.

In addition, Twitter is examining how to adapt and internationalise both political campaigning and issue ads policies.

“We are doing our due diligence to get this right and will have more updates to come. We stay committed to iterating and improving our work in this space, and doing what’s right for our community,” Falck said.

Also Read: Twitter Goes After Spams and Trolls, Some Users to Lose Followers

The company had, last month, announced guidelines for political advertisements on its platform, asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules.

Facebook has also laid down new transparency initiatives, which allow users to see the active ads a Page is running and flag suspicious ones.

As part of the new initiatives, the social networking giant said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them. (IANS)

Next Story

Twitter Rolls Out its ‘Hide Replies’ Feature

Twitter opens 'Hide Replies' feature for developers

0
Twitter
Twitter has rolled out its 'Hide Replies' feature to its developer community, allowing them to create tools that would help users hide replies in the conversation thread. Pixabay

Twitter has rolled out its ‘Hide Replies’ feature to its developer community, allowing them to create tools that would help users hide replies in the conversation thread on the micro-blogging platform that are offensive, hateful or racist in nature. This is a new development in the science and technology field.

Developers can now create tools that automatically hide bad tweets like those including certain prohibited keywords or those that score high for being toxic, TechCrunch reported on Wednesday.

Twitter today automatically hides replies by keywords or Twitter handles. Soon, it will add support for hiding replies from likely troll or bot accounts — including tweets from user accounts created too recently or from accounts with few followers.

The company has worked with a small number of developers who are now releasing tools that take advantage of the added functionality.

Twitter
A Twitter user can also hide replies that attempt to correct misinformation or offer a fact check. Pixabay

Last November, Twitter had rolled out the ‘Hide Replies’ feature globally which lets users hide replies they think are irrelevant, off-topic, or annoying and changing the course of the discussion on the platform.

Anyone can choose to hide replies to their tweets. Everyone can see and engage with hidden replies by tapping the grey icon that will appear on the tweets. It is not the equivalent of a delete button, but hides replies behind an icon. There is, however, a downside to the feature.

“For example, a user could choose to hide replies that simply disagreed with their views. This would then create a ‘filter bubble’ where only people who shared the original poster’s same opinion would have their comments prominently displayed,” Tech Crunch reported earlier.

Also Read- Google Translate to Add Support for 5 More Languages

A Twitter user can also hide replies that attempt to correct misinformation or offer a fact check.

Twitter said that it was also working on new controls and more clarity around the rules of conversation spaces. (IANS)