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Twitter Ads Transparency Centre Lets Users View who Bought its Ads

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle

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Twitter India partners White Swan Foundation, unveils special emoji. Pixabay
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Twitter has launched an “Ads Transparency Centre” which will enable users across the globe to identify who is advertising on its platform, the microblogging site said in a blog post.

The new transparency tools will let users search for and see who is buying ads, with even more detail on US federal political campaign ads that includes billing information, ad spend, impression data per tweet as well as demographic targeting data.

“Everyone around the world will have access to the Ads Transparency Centre. No login or Twitter account will be required, making it very simple for people to have clear insight and details on who is advertising on Twitter,” Bruce Falck, GM, Revenue Product and Engineering, Twitter, wrote in the blog post.

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle.

However, “if an ad is reported and taken down from Twitter, it will be tombstoned in the Ads Transparency Centre within approximately 24 hours. If the account was suspended, Tweets will not be shown in the centre. The same applies to deleted users and tweets,” Falck said.

Twitter Ads Transparency Centre Lets Users View who Bought its Ads
Representational image. Pixabay

Twitter will also add a visual badge and disclaimer information on any ads for US federal political campaigns. The company noted that it will launch a more specific policy for issue ads in the future, and plans to enhance the centre itself.

In addition, Twitter is examining how to adapt and internationalise both political campaigning and issue ads policies.

“We are doing our due diligence to get this right and will have more updates to come. We stay committed to iterating and improving our work in this space, and doing what’s right for our community,” Falck said.

Also Read: Twitter Goes After Spams and Trolls, Some Users to Lose Followers

The company had, last month, announced guidelines for political advertisements on its platform, asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules.

Facebook has also laid down new transparency initiatives, which allow users to see the active ads a Page is running and flag suspicious ones.

As part of the new initiatives, the social networking giant said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them. (IANS)

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Twitter Gets a Bug And Releases DM’s of 3 Mn Users To a Third Party Application

Twitter said it found no sign that hackers accessed the exposed data.

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Twitter on a smartphone device. Pixabay

A bug in Twitter’s platform for third-party app developers exposed some Direct Messages (DMs) from nearly 3 million users to outsiders, the micro-blogging platform has admitted.

The bug ran from May 2017 and within hours of discovering it on September 10, Twitter said it fixed the bug to prevent data from being unintentionally sent to the incorrect developer.

“The bug affected less than 1 per cent of people on Twitter. The bug may have caused some of these interactions to be unintentionally sent to another registered developer,” Twitter said in a blog post on Saturday.

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Twitter Chief Executive Officer Jack Dorsey testifies before a Senate Intelligence Committee hearing on foreign influence operations and their use of social media on Capitol Hill. VOA

“In some cases, this may have included certain DMs or protected tweets, for example a Direct Message with an airline that had authorised an Account Activity API (AAAPI) developer.”

The Account Activity API allows registered developers to build tools to better support businesses and their communications with customers on Twitter.

Twitter currently has over 336 million users and one per cent means nearly 3 million of those were affected.

Twitter
The logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

If your business authorised a developer using the AAAPI to access your account, the bug may have impacted your activity data in error.

“We’re very sorry this happened. If your account was affected by this bug, we will contact you directly through an in-app notice and on twitter.com,” said the company.

In May, the micro-blogging platform asked its 336 million users to change their password across its services after it discovered a bug that stored passwords in plain text in an internal system.

Also Read: A Rise in Pregnancy Phobia Due to Social Media Platforms

Twitter said it found no sign that hackers accessed the exposed data but advised users that they should enter a new password on all services where their current password has been used. (IANS)