Wednesday November 20, 2019
Home Lead Story Twitter Ads T...

Twitter Ads Transparency Centre Lets Users View who Bought its Ads

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle

0
//
Twitter
Twitter confirms third-party involvement in crypto hackings. Pixabay

Twitter has launched an “Ads Transparency Centre” which will enable users across the globe to identify who is advertising on its platform, the microblogging site said in a blog post.

The new transparency tools will let users search for and see who is buying ads, with even more detail on US federal political campaign ads that includes billing information, ad spend, impression data per tweet as well as demographic targeting data.

“Everyone around the world will have access to the Ads Transparency Centre. No login or Twitter account will be required, making it very simple for people to have clear insight and details on who is advertising on Twitter,” Bruce Falck, GM, Revenue Product and Engineering, Twitter, wrote in the blog post.

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle.

However, “if an ad is reported and taken down from Twitter, it will be tombstoned in the Ads Transparency Centre within approximately 24 hours. If the account was suspended, Tweets will not be shown in the centre. The same applies to deleted users and tweets,” Falck said.

Twitter Ads Transparency Centre Lets Users View who Bought its Ads
Representational image. Pixabay

Twitter will also add a visual badge and disclaimer information on any ads for US federal political campaigns. The company noted that it will launch a more specific policy for issue ads in the future, and plans to enhance the centre itself.

In addition, Twitter is examining how to adapt and internationalise both political campaigning and issue ads policies.

“We are doing our due diligence to get this right and will have more updates to come. We stay committed to iterating and improving our work in this space, and doing what’s right for our community,” Falck said.

Also Read: Twitter Goes After Spams and Trolls, Some Users to Lose Followers

The company had, last month, announced guidelines for political advertisements on its platform, asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules.

Facebook has also laid down new transparency initiatives, which allow users to see the active ads a Page is running and flag suspicious ones.

As part of the new initiatives, the social networking giant said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them. (IANS)

Next Story

Twitter Overflows with Praiseworthy Posts as Milkha Singh Turns 90

A user posted a 1958 picture of Milkha Singh defeating Pakistan athlete Abdul Khaliq in the 200 metre race to win gold in Tokyo Asian Games

0
Twitter
One fan mentioned on Twitter that the Flying Sikh was the "Godfather of Indian Athletics". Pixabay

Twitter users heaped effusive praise as legendary Indian athlete Milkha Singh turned 90 on Wednesday, with many posting throwback pictures depicting his sporting achievements and quotes.

Punjab Chief Minister Amarinder Singh wrote on his Twitter handle @capt_amarinder: “Happy birthday to the pride of Punjab & India, #MilkhaSingh Ji, who turns 90 today. Wish you the best of happiness & health, sir. “Urge my young friends to take inspiration from the #FlyingSikh and indulge in sports & fitness activities for a healthier life.”

Team India’s Twitter handle @WeAreTeamIndia wrote: “Sending out warm wishes to the legendary sporting icon, a serial sprint winner of his times and the one who is most rightfully known as the #FlyingSikh.”

Congress leader Abhishek Manu Singhvi wrote: “Wishing a very happy 90th birthday to #FlyingSikh, inspiration of Millions PadmaShri #MilkhaSingh ji.”

A user posted a 1958 picture of Milkha Singh defeating Pakistan athlete Abdul Khaliq in the 200 metre race to win gold in Tokyo Asian Games. He said: “In 1958 Abdul Khaliq was the fastest man in Asia. Happy Birthday Milkha Singh”.

Twitter
Twitter users heaped effusive praise as legendary Indian athlete Milkha Singh turned 90 on Wednesday, with many posting throwback pictures depicting his sporting achievements and quotes. Wikimedia Commons

Another user listed out sporting achievements of the Padma Shri awardee.

“Independent India’s first athletes to win gold medal at the Commonwealth Games. Wishing you a very happy birthday Milkha Singh”, wrote another user.

ALSO READ: Eat Your Breakfast To Score Good Marks

One user said: “Milkha Singh (age 90 yrs now) don’t miss his important tip. No doctor no tablet”.

One fan mentioned that the Flying Sikh was the “Godfather of Indian Athletics”. (IANS)