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Twitter Ads Transparency Centre Lets Users View who Bought its Ads

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle

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Twitter has launched an “Ads Transparency Centre” which will enable users across the globe to identify who is advertising on its platform, the microblogging site said in a blog post.

The new transparency tools will let users search for and see who is buying ads, with even more detail on US federal political campaign ads that includes billing information, ad spend, impression data per tweet as well as demographic targeting data.

“Everyone around the world will have access to the Ads Transparency Centre. No login or Twitter account will be required, making it very simple for people to have clear insight and details on who is advertising on Twitter,” Bruce Falck, GM, Revenue Product and Engineering, Twitter, wrote in the blog post.

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle.

However, “if an ad is reported and taken down from Twitter, it will be tombstoned in the Ads Transparency Centre within approximately 24 hours. If the account was suspended, Tweets will not be shown in the centre. The same applies to deleted users and tweets,” Falck said.

Twitter Ads Transparency Centre Lets Users View who Bought its Ads
Representational image. Pixabay

Twitter will also add a visual badge and disclaimer information on any ads for US federal political campaigns. The company noted that it will launch a more specific policy for issue ads in the future, and plans to enhance the centre itself.

In addition, Twitter is examining how to adapt and internationalise both political campaigning and issue ads policies.

“We are doing our due diligence to get this right and will have more updates to come. We stay committed to iterating and improving our work in this space, and doing what’s right for our community,” Falck said.

Also Read: Twitter Goes After Spams and Trolls, Some Users to Lose Followers

The company had, last month, announced guidelines for political advertisements on its platform, asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules.

Facebook has also laid down new transparency initiatives, which allow users to see the active ads a Page is running and flag suspicious ones.

As part of the new initiatives, the social networking giant said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them. (IANS)

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Twitter CEO Jack Dorsey Under Fire For Myanmar Tweets

Dorsey was seen posing with six female journalists in a picture on Twitter, with a poster in his hands carrying the offending anti-Brahmin message: 'Smash Brahminical Patriarchy'

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Twitter on a smartphone device. Pixabay

Twitter chief executive Jack Dorsey, who faces a lawsuit for hurting Hindu sentiments during his visit to India in November, now faces criticism for promoting Myanmar as a tourist destination despite widespread allegations of human rights abuses in the country.

In a series of tweets, Dorsey said he had travelled to northern Myanmar in November for a meditation retreat.

“The people are full of joy and the food is amazing,” he said, before encouraging his four million followers to visit.

This led to widespread criticism of the Twitter chief, some accused him of ignoring the plight of the Muslim Rohingya minority.

In 2017, Myanmar’s military launched a violent crackdown after Rohingya militants carried out attacks on several police posts. Thousands of people were killed, and human rights organisations said the army has burned land and committed arbitrary killings and rape.

“Writing what is effectively a free tourism advert for them at this time is reprehensible,” one Twitter user wrote in response to Dorsey’s tweets.

Twitter CEO Jack Dorsey.
Twitter CEO Jack Dorsey.

“The tone-deafness here is… wow,” another user said. “This is an extremely irresponsible recommendation,” yet another reads. “Does he pay no attention to the news and the outcry on his own platform?”

The military crackdown had also sparked an exodus of more than 700,000 Rohingyas who have since fled to neighbouring Bangladesh to escape the violence and the destruction of their homes.

The UN has described the operation as a “textbook example of ethnic cleansing” and says senior Myanmar officials should be investigated and tried for genocide.

Mohammed Jamjoom, an Al Jazeera correspondent, who has interviewed Rohingya refugees, said he was left “utterly speechless” by Dorsey’s tweets.

Also Read- Wintertime Ice Growth in Arctic Sea Slows Long-Term Decline: NASA

Dorsey is yet to respond to the criticism, but earlier said he would track the responses to his tweets.

A court in Rajasthan on December 1, asked the police to file a First Information Report against Dorsey for hurting the sentiments of the Brahmin community by posing for a picture holding an anti-Brahmin message.

Dorsey was seen posing with six female journalists in a picture on Twitter, with a poster in his hands carrying the offending anti-Brahmin message: ‘Smash Brahminical Patriarchy’. (IANS)