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Twitter Ads Transparency Centre Lets Users View who Bought its Ads

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle

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Twitter
Twitter confirms third-party involvement in crypto hackings. Pixabay

Twitter has launched an “Ads Transparency Centre” which will enable users across the globe to identify who is advertising on its platform, the microblogging site said in a blog post.

The new transparency tools will let users search for and see who is buying ads, with even more detail on US federal political campaign ads that includes billing information, ad spend, impression data per tweet as well as demographic targeting data.

“Everyone around the world will have access to the Ads Transparency Centre. No login or Twitter account will be required, making it very simple for people to have clear insight and details on who is advertising on Twitter,” Bruce Falck, GM, Revenue Product and Engineering, Twitter, wrote in the blog post.

To view the ads from any advertiser, users can simply search for a specific handle and see the creative for all ad campaigns that have run within the last seven days from that handle.

However, “if an ad is reported and taken down from Twitter, it will be tombstoned in the Ads Transparency Centre within approximately 24 hours. If the account was suspended, Tweets will not be shown in the centre. The same applies to deleted users and tweets,” Falck said.

Twitter Ads Transparency Centre Lets Users View who Bought its Ads
Representational image. Pixabay

Twitter will also add a visual badge and disclaimer information on any ads for US federal political campaigns. The company noted that it will launch a more specific policy for issue ads in the future, and plans to enhance the centre itself.

In addition, Twitter is examining how to adapt and internationalise both political campaigning and issue ads policies.

“We are doing our due diligence to get this right and will have more updates to come. We stay committed to iterating and improving our work in this space, and doing what’s right for our community,” Falck said.

Also Read: Twitter Goes After Spams and Trolls, Some Users to Lose Followers

The company had, last month, announced guidelines for political advertisements on its platform, asking advertisers who wish to target the US with political campaigning ads to file for certification and adhere to fresh rules.

Facebook has also laid down new transparency initiatives, which allow users to see the active ads a Page is running and flag suspicious ones.

As part of the new initiatives, the social networking giant said users will be able to see the ads a Page is running across Facebook, Instagram, Messenger and its partner network, even if those ads are not targeted at them. (IANS)

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Micro-blogging Site Twitter to Bring ‘Hide Replies’ Feature in June

“We are updating our rules in the next few weeks so they’re shorter, simpler and easier to understand,” they added

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The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

As part of the efforts to make its platform appear less toxic, Twitter is planning to give people an option to hide replies to their tweets, thereby giving users more control over the nature of conversation they would like to have on the platform.

“Starting in June, we’ll be experimenting with ways to give people more control over their conversations by giving them an option to hide replies to their Tweets,” Donald Hicks, Vice President, Twitter Service and David Gasca, Twitter’s Senior Director, Product Management, Health, wrote in a blog post on Tuesday.

While the feature has the potential to make trolls invisible, it could make it difficult for users to correct wrong statements made by others.

Other social media platforms like Facebook and Instagram already give users much more power in terms of dealing with the comments to their posts, including the option to delete them.

Twitter last year said that making the platform free of abuse, spam and other things that distract from the public conversation is its top priority.

The microblogging site on Tuesday said it had got a lot faster and better at curbing abusive behaviour and hateful content.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

“This time last year, 0 per cent of potentially abusive content was flagged to our teams for review proactively. Today, by using technology, 38 per cent of abusive content that’s enforced is surfaced proactively for human review instead of relying on reports from people using Twitter,” Hicks and Gasca wrote.

“The same technology we use to track spam, platform manipulation and other rule violations is helping us flag abusive Tweets to our team for review,” they said.

Twitter said 100,000 accounts were suspended for creating new accounts after a suspension during January-March 2019 — a 45 per cent increase from the same time last year.

Also Read- Mozilla Questions Apple’s Privacy Practice

With a focus on reviewing this type of content, Twitter said it had expanded its teams in key areas and geographies.

“We’ll make it easier for people who use Twitter to share specifics when reporting so we can take action faster, especially when it comes to protecting people’s physical safety,” Hicks and Gasca wrote.

“We are updating our rules in the next few weeks so they’re shorter, simpler and easier to understand,” they added. (IANS)