Thursday, January 21, 2021
Home India This is How Twitter Ads Transparency Centre Will Work in India

This is How Twitter Ads Transparency Centre Will Work in India

No login or Twitter account would be required to access the Ads Transparency Centre

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend and targeting demographics.

In the Ads Transparency Centre dashboard, people can view ads that have run on Twitter within the last seven days from any Twitter handle.

Please Follow NewsGram on Facebook To Get Latest Updates!

“If an ad is reported and taken down from Twitter, it will be archived in the Ads Transparency Centre within approximately 24 hours,” Twitter India said in a statement.

If the account was suspended, Tweets will not be shown in the Ads Transparency Centre. The same applies to deleted Twitter accounts and Tweets.

“For India political advertisers that fall under the Political Campaigning Policy, you will be able to see further details, including billing information, ad spend, and impressions data per Tweet,a said the micro-blogging platform.

Additionally, it would show demographic targeting data for the ads being served, both intended by the advertiser and actually delivered by Twitter.

TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. VOA

“We are making it clearer who is advertising Indian political campaign content on Twitter by including a visual label and disclaimer information on promoted content from certified accounts.

“This will allow users to easily identify political campaign ads and to know who paid for them,” said Twitter that is facing the heat in the country on presence of political bias on its platform.

No login or Twitter account would be required to access the Ads Transparency Centre.

Also Read- US Lawmakers Accuse Facebook of Exposing Sensitive Health Data

Only certified advertisers will be allowed to run political campaigning ads on our service. Political advertisers must apply now for certification and go through every step of the process,” said Twitter, adding that the Indian election is a priority for the company.

Twitter has been accused by the government of being “slow” in removing “objectionable content” from its platform.

The Parliamentary Committee on Information Technology (IT) has summoned Twitter CEO Jack Dorsey on February 25 over measures taken to ensure the safety and security of the users and allegations that the social media site is discriminating against “nationalist” posts on its platform. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Analyzing The Impact Of Air Pollution In New Delhi

A unique experiment to gauge the hazardous levels of polluted air in Delhi and surrounding areas, where a woman wore a backpack with novel...

Improvements In Facebook AI To Aid Visually Impaired

Facebook has announced new improvements in its artificial intelligence (AI) technology to generate descriptions of photos posted on its platforms including Instagram for the...

Obesity: Major issue for mental health in teens

If you are obese, there are chances that it may lead to some mental health issues, as a new study suggests that half of...

Concerns grow over global disparities in vaccination

As an increasing number of countries started mass vaccination, gaps in access to Covid-19 vaccines, especially huge disparities between the developed world and developing...

Students Do Not Switch On Video Cameras During Online Zoom Classes Due To Privary Concerns

Ever thought about why some students do not turn on their video cameras during online classes on Zoom? Because they may be more concerned...

5G Networks To Be Halted Until The Safety Is Tested And Proven

The rollout of 5G networks should be halted until the safety of the technology has been tested and proven, an expert has urged. According...

List Of The 5 Best Lakes In Switzerland

Switzerland is known as the home of the mountains but did you know that Switzerland also has more than 1,500 lakes and water bodies!...

Know More About Hypothyroidism And Thyroid Glands

Do you constantly feel run down, exhausted, and cold when others are warm? This so happens when the thyroid gland isn't working as well...

Recent Comments