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Live-Streaming Video Lineup, Twitter Announces Premium Content Deals With Univision

Univision and Twitter announced to launch a content partnership for Spanish-language audiences in the US to better serve the Hispanic community.

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"Aligning with premium video content on Twitter is the way for brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive," said Sarah Personette, Vice President of Twitter Global Client Solutions. Pixabay

Twitter has announced premium content deals with Univision, The Wall Street Journal, NFL, ESPN, and Viacom for livestreaming videos on its platform.

The deals, announced at Twitter’s “Digital Content NewFronts” event on Monday, will showcase new live and on demand premium video programming, offering advertisers new opportunities to connect with influential and receptive audiences, the company said in a statement.

“Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter,” said Kay Madati, Twitter Global VP and Head of Content Partnerships.

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Univision and Twitter announced to launch a content partnership for Spanish-language audiences in the US to better serve the Hispanic community.Pixabay

New collaborations were announced across news, sports, gaming and entertainment.

Univision and Twitter announced to launch a content partnership for Spanish-language audiences in the US to better serve the Hispanic community.

As part of a multi-year partnership extension with Twitter, the NFL will continue to programme video highlights, breaking news and analysis, and will also include new live shows anchored around NFL tentpole events.

“The Wall Street Journal is launching WSJ What’s Now, a new franchise that will bring enterprise reporting, business analysis and markets insights to Twitter in an original video format,” the company announced.

For the first time, TIME will develop content exclusive to Twitter to bring exclusive insight into the discussion around Person of the Year and TIME 100, including live streams, Moments and more.

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Twitter already has content partnerships with CNN, Marvel and the Drone Racing League, among others. Pixabay

Univision and Twitter announced to launch a content partnership for Spanish-language audiences in the US to better serve the Hispanic community.

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Twitter already has content partnerships with CNN, Marvel and the Drone Racing League, among others.

“Aligning with premium video content on Twitter is the way for brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive,” said Sarah Personette, Vice President of Twitter Global Client Solutions. (IANS)

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Social Media Users at Twitter, Instagram Go ‘Blue’ in Support of Sudan

The Army cracked down on the demonstrators and destroyed the encampment, the nerve centre of the protest that led to the overthrow of long-running President Omar al-Bashir on April 11

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Facebook, Messenger and Instagram apps are displayed on an iPhone, March 13, 2019, in New York. VOA

In a bid to raise awareness about the current volatile situation in Sudan, social media users in large numbers have turned their profile picture blue.

While some Twitter and Instagram users have made the profile picture circle appear solid blue, others posted a solid blue square as an image. Some have done both.

Instagram has so far recorded close to 18,000 posts with the hashtag #BlueForSudan.

“It is time to stand hand in hand. Their voices must be heard. #BlueForSudan,” wrote one Twitter user.

“Ignorance is worse than violence.. Stand with Humanity, Stand with #sudan #BlueForSudan,” wrote another.

Some users have also posted the drawing of a crying woman wearing a hijab to draw attention to the political crisis in the north African country.

The violence in Sudan followed a couple of months after the ouster of long-running President Omar al-Bashir on April 11.

UN Chief, Sudan Protesters
Sudanese protesters use burning tires to erect a barricade on a street, demanding that the country’s Transitional Military Council hand over power to civilians, in Khartoum, Sudan, June 3, 2019. VOA

The trigger for social media users to turn blue was the death of a young man who was allegedly killed during a crackdown on protesters on June 3.

“Those who are taking part in spreading #BlueForSudan. The colour blue came from a warm hearted, martyr known as, Mohammed Hashim Mattar, my cousin who has passed away on the 3rd of June, as he was standing proud. Blue was his fav colour, which now presents unity. Mattar’s Blue,” tweeted one user.

To honour his death, Mattar’s friends and family put up the blue colour on their profiles, but others soon followed.

The Sudanese government last Thursday said that 46 people were killed in “recent events” that began with an assault on a protest camp earlier this week in the capital Khartoum, while the opposition Committee of Doctors said at least 108 people had died.

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In what was the first official death toll since a military crackdown on a camp that had been set up for two months, the Sudanese Undersecretary for the Health Ministry, Suleiman Abdul Jabbar, said in a statement that the toll had not reached 100, Efe news reported.

Sudanese security forces last Monday raided an encampment that had been set up in front of the Army headquarters since April 6 and began firing to clear the area.

The Army cracked down on the demonstrators and destroyed the encampment, the nerve centre of the protest that led to the overthrow of long-running President Omar al-Bashir on April 11. (IANS)