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Live-Streaming Video Lineup, Twitter Announces Premium Content Deals With Univision

Univision and Twitter announced to launch a content partnership for Spanish-language audiences in the US to better serve the Hispanic community.

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"Aligning with premium video content on Twitter is the way for brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive," said Sarah Personette, Vice President of Twitter Global Client Solutions. Pixabay

Twitter has announced premium content deals with Univision, The Wall Street Journal, NFL, ESPN, and Viacom for livestreaming videos on its platform.

The deals, announced at Twitter’s “Digital Content NewFronts” event on Monday, will showcase new live and on demand premium video programming, offering advertisers new opportunities to connect with influential and receptive audiences, the company said in a statement.

“Together with our partners, we developed this new slate of programming specifically for our audiences, and designed the content to fuel even more robust conversation on Twitter,” said Kay Madati, Twitter Global VP and Head of Content Partnerships.

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Univision and Twitter announced to launch a content partnership for Spanish-language audiences in the US to better serve the Hispanic community.Pixabay

New collaborations were announced across news, sports, gaming and entertainment.

Univision and Twitter announced to launch a content partnership for Spanish-language audiences in the US to better serve the Hispanic community.

As part of a multi-year partnership extension with Twitter, the NFL will continue to programme video highlights, breaking news and analysis, and will also include new live shows anchored around NFL tentpole events.

“The Wall Street Journal is launching WSJ What’s Now, a new franchise that will bring enterprise reporting, business analysis and markets insights to Twitter in an original video format,” the company announced.

For the first time, TIME will develop content exclusive to Twitter to bring exclusive insight into the discussion around Person of the Year and TIME 100, including live streams, Moments and more.

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Twitter already has content partnerships with CNN, Marvel and the Drone Racing League, among others. Pixabay

Univision and Twitter announced to launch a content partnership for Spanish-language audiences in the US to better serve the Hispanic community.

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Twitter already has content partnerships with CNN, Marvel and the Drone Racing League, among others.

“Aligning with premium video content on Twitter is the way for brands to move at the speed of culture and connect to the most valuable audiences when they are most receptive,” said Sarah Personette, Vice President of Twitter Global Client Solutions. (IANS)

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Realme Aims to Become Top Online Smartphone Player in India During Festive Quarter

According to the firm, it is also investing in offers worth Rs 300 crore for its prospective buyers in the upcoming festive seaon

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Realme, Online, Smartphone
Surface-mount technology or SMT is a method for producing electronic circuits wherein the components are mounted or placed directly onto the surface of printed circuit boards (PCBs). Pixabay

Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 300 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims to become the top online smartphone player in India during the festive quarter, the company’s India CEO said on Friday.

“We have just invested Rs 300 crore towards eight new SMT lines this quarter for Diwali season to make sure that this festive season people keep getting unprecedented supply of stocks,” Madhav Sheth, Chief Executive Officer, Realme India, told IANS.

Surface-mount technology or SMT is a method for producing electronic circuits wherein the components are mounted or placed directly onto the surface of printed circuit boards (PCBs).

According to the firm, it is also investing in offers worth Rs 300 crore for its prospective buyers in the upcoming festive seaon.

Realme, Online, Smartphone
Armed with a quad camera-system smartphone in every price segment along with an investment worth Rs 300 crore for its surface-mount technology (SMT) lines, Chinese handset maker Realme aims. Pixabay

“We are also the only brand offering quad-cam phones under Rs 20,000 in India,” noted Sheth.

Realme currently shares a facility with its parent company OPPO in Greater Noida and will continue to share the same facility for manufacturing its upcoming portfolio of handsets.

“With the new SMT lines, our current manufacturing capacity which is 1-1.2 million devices a month will more than triple to 3-3.5 million,” Sheth told IANS.

Almost two-third of the online sales during this festive season is likely to be driven by Realme and Xiaomi, according to Tarun Pathak, Associate Director, Counterpoint Research.

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“They have a good momentum which is likely to continue. Last year’s festive season was a record quarter for India. This year too, we’re anticipating that the online channel would do well in the festive season. Brands that are doing well online like Realme would drive the online festive sales,” Pathak told IANS.

The Shenzhen headquartered handset maker became the second-largest player in the online segment, driven by a strong online push and good performance of its affordable series — Realme C2, Realme 3, and Realme 3 Pro, according to Counterpoint Research’s Q2 report.

“They are covering the price tiers fast… The online segment is growing so I think they are at the right place at the right time,” noted Pathak.

The handset maker currently has a retail presence in cities including Mumbai, Hyderabad, Surat, Ludhiana and Chandigarh, and is also expanding footprint to meet the growing demands of customers.

Realme, Online, Smartphone
We have just invested Rs 300 crore towards eight new SMT lines this quarter for Diwali season to make sure that this festive season people keep getting unprecedented supply of stocks. Pixabay

The company launched its first smartphone with 64MP camera — the Realme XT — in India last week.

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The phone comes in three storage variants — 4GB+64GB, 6GB+64GB, and 8GB+128GB — priced at Rs 15,999, Rs 16,999 and Rs 18,999, respectively. (IANS)