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Micro-blogging Giant Twitter Shows Billing Details of Indian Political Ads

The Ad Archive report showed that Facebook has started taking down political ads that were placed without a disclaimer including government campaigns like Digital India

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

With social media turning out to be a major battleground for political parties in the upcoming Lok Sabha elections, Twitter has started to show billing details of political ads as its Ads Transparency Center for the country went live on Monday.

The move follows a similar initiative by Facebook launched last month.

Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.

The Ads Transparency Center shows billing information, spend, and impression data for each promoted tweet.

“The billing information tab shows all billing addresses — city and state only — associated with the ad account,” Twitter said.

elections
According to Twitter, India is the world’s largest democracy, and one of the company’s largest and fastest-growing audience markets in the world. Pixabay

Political campaigning ads on Twitter refer to ads purchased by a political party recognised by the Election Commission of India, ads purchased by a candidate and ads that advocate for or against a clearly identified candidate or political party for Indian general elections.

Political campaigning advertisers must go through Twitter’s certification process and provide profile photo, header photo, and website must be consistent with the handle’s online presence.

The biography of advertisers should also include a website that provides valid contact information, Twitter said.

Also Read- Microsoft Excel Becomes Victim of Surf Excel Ad Controversy

Earlier, the data from Facebook’s Ad Archive report showed that advertisers in India spent over Rs 4 crore for political ads on the platform last month and more than half of the amount came from the ruling Bharatiya Janata Party and its backers.

The Ad Archive report showed that Facebook has started taking down political ads that were placed without a disclaimer including government campaigns like Digital India. (IANS)

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Sony Unveils its New Premium Compact Camera in India

The RX100 VII camera is currently available across all Sony Centers, Alpha Flagship stores, Sony authorised dealers and major electronic stores across India

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Sony
Sony to restructure its mobile division as well.

Sony India on Monday refreshed its premium compact camera — the RX series with the new RX100 VII in India for Rs 96,990.

The flagship point-and-shoot camera uses technologies developed for Sony’s full-frame mirrorless camera Alpha 9, thus, achieving new levels of performance in a compact camera, in both stills and movie shooting.

“The RX100 VII sets new standards for both photography and videography in a compact camera and we are confident that its phenomenal speed and AF capabilities will be very well received by customers,” Hiroyuki Tokuno, Head of Digital Imaging Division, Sony India, said in a statement.

Sony Pictures, North Korean, Computer
Pedestrians walk past an exterior wall of Sony Pictures Studios in Los Angeles, California, Dec. 4, 2014. That year, Sony became the victim of a cyber hack by North Korean operatives from the Lazarus Group. VOA

“Users will feel the reassurance that they have the power of an Alpha 9 in their pocket, in compact form, so they can trust this camera in any given situation,” added Tokuno.

Also Read: Social Media Giant Facebook to Bring New Tools to Protect 2020 US Elections

The RX100 VII camera is currently available across all Sony Centers, Alpha Flagship stores, Sony authorised dealers and major electronic stores across India. (IANS)