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Micro-blogging Giant Twitter Shows Billing Details of Indian Political Ads

The Ad Archive report showed that Facebook has started taking down political ads that were placed without a disclaimer including government campaigns like Digital India

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

With social media turning out to be a major battleground for political parties in the upcoming Lok Sabha elections, Twitter has started to show billing details of political ads as its Ads Transparency Center for the country went live on Monday.

The move follows a similar initiative by Facebook launched last month.

Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.

The Ads Transparency Center shows billing information, spend, and impression data for each promoted tweet.

“The billing information tab shows all billing addresses — city and state only — associated with the ad account,” Twitter said.

elections
According to Twitter, India is the world’s largest democracy, and one of the company’s largest and fastest-growing audience markets in the world. Pixabay

Political campaigning ads on Twitter refer to ads purchased by a political party recognised by the Election Commission of India, ads purchased by a candidate and ads that advocate for or against a clearly identified candidate or political party for Indian general elections.

Political campaigning advertisers must go through Twitter’s certification process and provide profile photo, header photo, and website must be consistent with the handle’s online presence.

The biography of advertisers should also include a website that provides valid contact information, Twitter said.

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Earlier, the data from Facebook’s Ad Archive report showed that advertisers in India spent over Rs 4 crore for political ads on the platform last month and more than half of the amount came from the ruling Bharatiya Janata Party and its backers.

The Ad Archive report showed that Facebook has started taking down political ads that were placed without a disclaimer including government campaigns like Digital India. (IANS)

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Motorola Launches Moto G7, Motorola One in India

The Motorola One comes with a 5.9-inch HD+ “Max Vision LCD” display with 19:9 aspect ratio and a layer of 2.5D Gorilla Glass atop

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Motorola cuts down the cost of Moto G5S by 1000 in India
Motorola cuts down the cost of Moto G5S by 1000 in India: Wikimedia commons

Lenovo-owned Motorola on Monday launched Moto G7 and Motorola One in India for Rs 16,999 and Rs 13,999, respectively.

Both the Moto G7 and Motorola One would come in clear white and ceramic black colour variants starting Monday at Moto Hub stores, authorised retail outlets and Flipkart.

The G7 comes with an ultra-wide 6.2-inch “Max Vision” Full HD+ display with a u-design and 19:9 aspect ratio. The phone has a layer of P2i water repellent coating.

The device is powered by octa-core Qualcomm Snapdragon 632 chip along with 4GB RAM and runs Android Pie OS.

motorola
The change in the top management also affected its business in the country, noted Counterpoint. Wikimedia

It has a 12MP dual camera system with portrait mode, spot colour, cinemagraph, auto smile Capture and Google Lens.

The phone packs in a 3000mAh battery with support for 15W TurboPower fast-charging.

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The Motorola One comes with a 5.9-inch HD+ “Max Vision LCD” display with 19:9 aspect ratio and a layer of 2.5D Gorilla Glass atop. (IANS)