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Micro-blogging Giant Twitter Shows Billing Details of Indian Political Ads

The Ad Archive report showed that Facebook has started taking down political ads that were placed without a disclaimer including government campaigns like Digital India

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

With social media turning out to be a major battleground for political parties in the upcoming Lok Sabha elections, Twitter has started to show billing details of political ads as its Ads Transparency Center for the country went live on Monday.

The move follows a similar initiative by Facebook launched last month.

Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.

The Ads Transparency Center shows billing information, spend, and impression data for each promoted tweet.

“The billing information tab shows all billing addresses — city and state only — associated with the ad account,” Twitter said.

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According to Twitter, India is the world’s largest democracy, and one of the company’s largest and fastest-growing audience markets in the world. Pixabay

Political campaigning ads on Twitter refer to ads purchased by a political party recognised by the Election Commission of India, ads purchased by a candidate and ads that advocate for or against a clearly identified candidate or political party for Indian general elections.

Political campaigning advertisers must go through Twitter’s certification process and provide profile photo, header photo, and website must be consistent with the handle’s online presence.

The biography of advertisers should also include a website that provides valid contact information, Twitter said.

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Earlier, the data from Facebook’s Ad Archive report showed that advertisers in India spent over Rs 4 crore for political ads on the platform last month and more than half of the amount came from the ruling Bharatiya Janata Party and its backers.

The Ad Archive report showed that Facebook has started taking down political ads that were placed without a disclaimer including government campaigns like Digital India. (IANS)

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PM Narendra Modi Drops ‘Chowkidar’ from Twitter Handle

Soon after, the Prime Minister added ‘Chowkidar’ prefix to his Twitter handle, and several BJP leaders followed

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According to LocalCircles, each person who voted in the survey is registered with the portal with their detailed information and in many cases they shared their residential address.
Narendra Modi.

Prime Minister Narendra Modi on Thursday dropped the ‘Chowkidar’ (watchman) prefix from his official Twitter handle and urged BJP leaders to do the same.

As the Bharatiya Janata Party (BJP) is set to sweep the 2019 Lok Sabha polls, he tweeted: “The people of India became Chowkidars and rendered great service to the nation. Chowkidar has become a powerful symbol to safeguard India from the evils of casteism, communalism, corruption and cronyism. Now, the time has come to take the Chowkidar spirit to the next level.”

India, elections, vietnam, BJP
India’s Prime Minister Narendra Modi gestures as he addresses a gathering in New Delhi, India. VOA

“Keep this spirit alive at every moment and continue working for India’s progress. The word ‘Chowkidar’ goes from my Twitter name but it remains an integral part of me. Urging you all to do the same too,” he added.

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In March, Modi tweeted a video with the hashtag ‘#MainBhiChowkidar’ (I am also a watchman) and called all those a watchman who are fighting corruption, dirt, social evils and are working for the progress of India.

Soon after, the Prime Minister added ‘Chowkidar’ prefix to his Twitter handle, and several BJP leaders followed. (IANS)