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Twitter has become one of the most preferred medium of communication in recent times Wikimedia

New York, September 23, 2017 : Twitter bots earned a bad reputation for their alleged role in the 2016 US presidential election. But recently, Researchers have found that automated tweets can also help promote good behavior such as getting the flu shot among the social network’s users.

In a large-scale experiment designed to analyse the spread of information on social networks. The researchers deployed a network of algorithm-driven Twitter accounts, or social bots, programmed to spread positive messages on Twitter.


“We found that bots can be used to run interventions on social media that trigger or foster good behavior,” said Emilio Ferrara, Research Assistant Professor at University of Southern California Viterbi School of Engineering in the US.

The study, published in the journal PLOS ONE, also revealed another intriguing pattern — information is much more likely to become viral when people are exposed to the same piece of information multiple times through multiple sources.

“This milestone shatters a long-held belief that ideas spread like an infectious disease, or contagion, with each exposure resulting in the same probability of infection,” Ferrara said.

“Now we have seen empirically that when you are exposed to a given piece of information multiple times, your chances of adopting this information increase every time,” Ferrara added.

To reach these conclusions, the researchers first developed a dozen positive hashtags, ranging from health tips to fun activities, such as encouraging users to get the flu shot and high-five a stranger.

Then, they designed a network of 39 bots to deploy these hashtags in a synchronised manner to 25,000 real followers during a four-month period.

Each bot automatically recorded when a target user retweeted intervention-related content and also each exposure that had taken place prior to retweeting. Several hashtags received more than one hundred retweets and likes, Ferrara said.

“We also saw that every exposure increased the probability of adoption – there is a cumulative reinforcement effect,” Ferrara said.

“It seems there are some cognitive mechanisms that reinforce your likelihood to believe in or adopt a piece of information when it is validated by multiple sources in your social network,” he said.

The researchers believe that this discovery could also improve how positive intervention strategies are deployed on social networks in many scenarios, including public health announcements for disease control or emergency management in the wake of a crisis.

(IANS)


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The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

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Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background

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