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Twitter Bots can Help Trigger and Promote Good Behavior, says a New Research

The research claims bots can be used to run interventions on social media that trigger or foster good behavior,

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New York, September 23, 2017 : Twitter bots earned a bad reputation for their alleged role in the 2016 US presidential election.  But recently, Researchers have found that automated tweets can also help promote good behavior such as getting the flu shot among the social network’s users.

In a large-scale experiment designed to analyse the spread of information on social networks. The researchers deployed a network of algorithm-driven Twitter accounts, or social bots, programmed to spread positive messages on Twitter.

“We found that bots can be used to run interventions on social media that trigger or foster good behavior,” said Emilio Ferrara, Research Assistant Professor at University of Southern California Viterbi School of Engineering in the US.

The study, published in the journal PLOS ONE, also revealed another intriguing pattern — information is much more likely to become viral when people are exposed to the same piece of information multiple times through multiple sources.

“This milestone shatters a long-held belief that ideas spread like an infectious disease, or contagion, with each exposure resulting in the same probability of infection,” Ferrara said.

“Now we have seen empirically that when you are exposed to a given piece of information multiple times, your chances of adopting this information increase every time,” Ferrara added.

To reach these conclusions, the researchers first developed a dozen positive hashtags, ranging from health tips to fun activities, such as encouraging users to get the flu shot and high-five a stranger.

Then, they designed a network of 39 bots to deploy these hashtags in a synchronised manner to 25,000 real followers during a four-month period.

Each bot automatically recorded when a target user retweeted intervention-related content and also each exposure that had taken place prior to retweeting. Several hashtags received more than one hundred retweets and likes, Ferrara said.

“We also saw that every exposure increased the probability of adoption – there is a cumulative reinforcement effect,” Ferrara said.

“It seems there are some cognitive mechanisms that reinforce your likelihood to believe in or adopt a piece of information when it is validated by multiple sources in your social network,” he said.

The researchers believe that this discovery could also improve how positive intervention strategies are deployed on social networks in many scenarios, including public health announcements for disease control or emergency management in the wake of a crisis.

(IANS)

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Twitter Announces to Revert its Timeline Into A Pure Chronological Feed

Twitter has updated the "Show the best Tweets first" setting

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Twitter revives pure chronological timeline for over 300 mn users. Pixabay

Giving its over 336 million users more control, Twitter has announced that it will completely revert their timeline into a pure reverse chronological feed.

The micro-blogging platform in 2016 announced that it will only show “most important tweets” and stop the most recent tweets first which irked many users.

In a series of tweets on Tuesday, Twitter announced that in the coming weeks, it will start testing a “way to switch between a timeline of tweets that are most relevant for you and a timeline of the latest tweets”.

“We’ve learned that when showing the best Tweets first, people find Twitter more relevant and useful. However, we’ve heard feedback from people who, at times, prefer to see the most recent tweets,” said Twitter.

“Our goal with the timeline is to balance showing you the most recent tweets with the best tweets you’re likely to care about, but we don’t always get this balance right,” it added.

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The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

This is how it will work.

Flip on the feature in your settings from the iOS or Android Twitter app.

When you open Twitter after being away for a while, the tweets you’re most likely to care about will appear at the top of your timeline — still recent and in reverse chronological order.

The rest of the tweets will be displayed right underneath, also in reverse chronological order, as always.

“At any point, just pull-to-refresh to see all new tweets at the top in the live, up-to-the-second experience you already know and love,” said Twitter.

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Twitter on a smartphone device. Pixabay

“We’re working on making it easier for people to control their Twitter timeline, including providing an easy switch to see the most recent tweets,” said Twitter Product Lead Kayvon Beykpour.

Twitter has updated the “Show the best Tweets first” setting.

Also Read- Samsung India Launches Home Screen Range

“When off, you’ll only see tweets from people you follow in reverse chronological order. Previously when turned off, you’d also see ‘In case you missed it’ and recommended tweets from people you don’t follow,” it noted. (IANS)