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Twitter Bots can Help Trigger and Promote Good Behavior, says a New Research

The research claims bots can be used to run interventions on social media that trigger or foster good behavior,

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New York, September 23, 2017 : Twitter bots earned a bad reputation for their alleged role in the 2016 US presidential election.  But recently, Researchers have found that automated tweets can also help promote good behavior such as getting the flu shot among the social network’s users.

In a large-scale experiment designed to analyse the spread of information on social networks. The researchers deployed a network of algorithm-driven Twitter accounts, or social bots, programmed to spread positive messages on Twitter.

“We found that bots can be used to run interventions on social media that trigger or foster good behavior,” said Emilio Ferrara, Research Assistant Professor at University of Southern California Viterbi School of Engineering in the US.

The study, published in the journal PLOS ONE, also revealed another intriguing pattern — information is much more likely to become viral when people are exposed to the same piece of information multiple times through multiple sources.

“This milestone shatters a long-held belief that ideas spread like an infectious disease, or contagion, with each exposure resulting in the same probability of infection,” Ferrara said.

“Now we have seen empirically that when you are exposed to a given piece of information multiple times, your chances of adopting this information increase every time,” Ferrara added.

To reach these conclusions, the researchers first developed a dozen positive hashtags, ranging from health tips to fun activities, such as encouraging users to get the flu shot and high-five a stranger.

Then, they designed a network of 39 bots to deploy these hashtags in a synchronised manner to 25,000 real followers during a four-month period.

Each bot automatically recorded when a target user retweeted intervention-related content and also each exposure that had taken place prior to retweeting. Several hashtags received more than one hundred retweets and likes, Ferrara said.

“We also saw that every exposure increased the probability of adoption – there is a cumulative reinforcement effect,” Ferrara said.

“It seems there are some cognitive mechanisms that reinforce your likelihood to believe in or adopt a piece of information when it is validated by multiple sources in your social network,” he said.

The researchers believe that this discovery could also improve how positive intervention strategies are deployed on social networks in many scenarios, including public health announcements for disease control or emergency management in the wake of a crisis.

(IANS)

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U.S. Library of Congress will not collect every tweet on twitter

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FILE - The Twitter app is seen on a mobile phone in Philadelphia, April 26, 2017
U.S. Library of Congress will not collect every tweet on twitter. VOA

US, Dec 31, 2017: The U.S. Library of Congress says it will no longer collect every single tweet published on Twitter as it has been doing for the past 12 years.

The library said this week that it can no longer collect everything across the entire social media platform because of recent changes Twitter has made, including allowing longer tweets, photos and videos.

It said in a blog post this week that its first objective with collecting and archiving tweets was “to document the emergence of online social media for future generations.” The library says it has fulfilled that objective and no longer needs to be a “comprehensive” collector of tweets.

FILE - In this Dec. 19, 2013 file photo, the Library of Congress is seen in Washington.
FILE – In this Dec. 19, 2013 file photo, the Library of Congress is seen in Washington. VOA

The Library of Congress said it will still collect and archive tweets in the future, but will do so on a more selective basis. It said going forward “the tweets collected and archived will be thematic and event-based, including events such as elections, or themes of ongoing national interest, e.g. public policy.”

The library said it generally does not collect media comprehensively, but said it made an exception for public tweets when the social media platform was first developed.

The library said it will keep its previous archive of tweets from 2006-2017 to help people understand the rise of social media and to offer insight into the public mood during that time. “Throughout its history, the Library has seized opportunities to collect snapshots of unique moments in human history and preserve them for future generations,” it said.

“The Twitter Archive may prove to be one of this generation’s most significant legacies to future generations. Future generations will learn much about this rich period in our history, the information flows, and social and political forces that help define the current generation,” it said. (VOA)

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