Friday August 23, 2019
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New Twitter Desktop Look Left Users Baffled

The company was forced to bring back the popular feature called “reverse chronological order” into its app that allowed users to see recent stories first

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

Call it a sureshot Snapchat redesign fiasco in the making. The new Twitter look on desktop left users baffled on Tuesday who yelled at the micro-blogging platform for unnecessary trying to bring mobile experience to a desktop.

The new look, gradually being rolled out globally which has reached India, has even removed the profile with photo option on top left — a must for any social media platform to let users know whom they are chatting with — and buried that under a slug called “Profile”.

The tweaks with the design saw users freaking out on Twitter with memes, GIFs and angry posts.

“Do not fix what’s not broken,” a user wrote.

“This is such a bad design that no one wants. I really don’t know what the design team was thinking, because this update is not suitable for desktop usage at all. You’ve designed it to function like a mobile app with obnoxiously big buttons + sections, but this ain’t a mobile,” another user posted.

The updated Twitter website brings more of What’s Happening along with access to other features like Bookmarks, Lists and Profile.

The new version comes with an expanded Direct Messages section and the ability to let users switch between accounts faster and directly from the side navigation. It comes with new dark themes — Dim and Lights Out.

As part of the redesign, while the Home, Explore, Notification and Messages options have been shifted to the left of the desktop, the trending section has been moved to the right of the screen.

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FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

“#NewTwitter in a word, hideous. Please listen to those of us who actually USE @twitter rather than your ivory tower engineers. Just because you can design it does not mean you should. Among ugliest interfaces ever. Don’t need live counters. Profile page is now artless. #Clueless,” tweeted another user.

“It is garbage. I have a feeling you’re intentionally trying to kill your platform for all but corporate ad-shills,” wrote another.

“Revert it. You f***** it up again. At times when I want to full screen a video, I get put back to the top of my timeline. Really annoying. After 4 years you still couldn’t fix video buffering and quality either. Work on that instead of new UI that is just worse in usability,” yelled a Twitter user @CalemAnnk.

@bazyjonesy wrote: “I tried this new UI a while back. I could not find a single part of the experience that it improved. They must have a shower of donkeys working at twitter who don’t have a clue what people want”.

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“It’s terrible. The tweets – you know, the entire reason people use your site — take up less than one third of the screen. Even the always-visible menu (why?) takes up more space! How did this pass usability testing? A desktop/laptop monitor is not a mobile phone,” said @Paul_LFC.

If CEO Jack Dorsey has approved this redesign, he must take a cue from Snapchat CEO Evan Spiegel who approved a major redesign in February 2018 that plunged the company’s growth.

Snapchat’s redesign was a disaster. It led Snapchat’s user count to actually shrink in March.

The company was forced to bring back the popular feature called “reverse chronological order” into its app that allowed users to see recent stories first. (IANS)

Next Story

Zomato CEO Deepinder Goyal Took to Twitter to Embarrass NRAI President

Zomato CEO taunts NRAI president, says enough is enough

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Deepinder Goyal
Deepinder Goyal is the CEO of Zomato India. Twitter

After couple of letters from Zomato failed to pacify Rahul Singh, President of the National Restaurant Association of India (NRAI), to stop the #logout campaign, Zomato CEO Deepinder Goyal took to Twitter on Thursday in a bid to embarrass him for the “Gold” programme of The Beer Cafe.

“I welcome the NRAI president, Rahul Singh embracing the Gold standard at his own restaurants. Welcome to Gold, Rahul!@NRAI _India,” he said in a tweet that had images describing the benefits that The Beer Cafe offers its customers under the “Gold” programme.

Zomato has been accused by the NRAI of “unethical” deep discounting practices for its “Gold” programme. “This logout campaign as it seems now, is driven by Rahul Singh, along with participation of a few large restaurant owners, to use the NRAI platform to sabotage aggregators and benefit themselves,” Goyal further tweeted.

“Zomato is logging out of the logout campaign. We have said enough and we are getting back to work. I am confident better business sense will prevail at the end,” the Zomato CEO added.

The NRAI was yet to respond to fresh claims by Goyal on Twitter. Zomato on Wednesday announced to immediately reconstruct its ‘Gold’ service to help drive better margins for the restaurants.

In a letter to its partner restaurants, Goyal said the company has put a minimum floor on Gold membership fee and will not sell ‘Gold’ service at anything less than Rs 1,800 for an annual membership. “The biggest pain point we heard was that users hop between places on a busy night, claiming 1+1 starters at one place, 1+1 main course at another, and 2+2 drinks at the last.

“To solve this, we will limit Gold usage by a single user to one unlock per day. This will ensure that customers complete their dining experience at a single restaurant, bringing the net effective discount down significantly,” Goyal said in a letter. Another big pain point, said Goyal, was about multiple number of Gold unlocks per table.

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Zomato has been accused by the NRAI of “unethical” deep discounting practices for its “Gold” programme. IANS

“Going forward we are going to restrict the number of unlocks to a max of two per table. This will be applicable from September 15,” he added. Reacting to Zomato’s letter, NRAI, which has been in the forefront of the protest against deep discounts, had said that it was not yet satisfied with the latest changes, calling the decision a “knee jerk reaction”.

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“We are in receipt of the mass email sent out by Zomato to all member restaurants. This is a knee jerk reaction to the #logout movement and the meeting held yesterday between the founding team of Zomato and Management Committee members of NRAI,’ Singh had said.

“It’s a validation of the fact that Zomato acknowledges the deep discounting epidemic. However, the ‘reconstruct of gold’ is another attempt to stuff old wine in a new bottle. It’s a tweak in the drug, which doesn’t solve the addiction,” Singh added. (IANS)