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Twitter to Double its Character Limit to 280 Characters ; Here is What Twitterati has to say!

Cannot fit your tweet into 140 characters? Worry not; Twitter may soon allow you to tweet using 280 characters!

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Indian Railways
Twitter has become one of the most preferred medium of communication in recent times Wikimedia

California, September 27, 2017: We all can understand the aggravation of being unable to convey our thoughts on Twitter, courtesy its 140 character-constraint. However, in an astonishing move, Twitter has decided to increase the character limit on tweets to enable its users to convey more information and meaning.

The micro-blogging site that previously allowed users to tweet using 140 characters will now allow them to convey meaning in a whopping 280 characters- double the previous limit.

“This is a small change, but a big move for us”, believes the chief executive of Twitter, Jack Dorsey.

The decision came following a research previously carried out by Twitter that revealed that double the amount of information per character could be in conveyed in a variety of languages like Chinese, Japanese and Korean than what users could in English, Spanish or French among others. This was a growing cause of frustration among Twitter users from the latter language clusters.

The research thus led to the decision to roll out this new attribute.

However, not every Twitter user will be able to avail this service just yet. Twitter is currently testing the new attribute only with a small division of its 328 million clients before choosing whether to dispatch the feature for everybody.

As soon as the social media giant made their formal announcement about the 280 character expansion on September 26, internet reactions were swift and mostly negative, questioning the irrelevant character change.

This is how Twitterati reacted to the latest change,

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While users have been increasingly questioning the new move and calling it ‘unnecessary’, the official announcement from Twitter accepted that the new 280-character move is only aimed at creating a more inclusive and equal platform for users of different languages. The announcement also reiterated that Twitter is synonymous with brevity and “that is something we will never change.”

Over the past years, users have been witnessing multiple changes in Twitter’s 140-character constraint.  In a previous move earlier this year, the micro-blogging site had removed @ replies from its limits and exempted photos, videos and quotes. This new move is now being hailed as another exemption of the character restrictions.

 

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This is How Twitter Ads Transparency Centre Will Work in India

No login or Twitter account would be required to access the Ads Transparency Centre

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

As India gears up for the coming general election, Twitter has announced to bring its Ads Transparency Centre to India on March 11 that allows everyone to view political ads with details like ad spend and targeting demographics.

In the Ads Transparency Centre dashboard, people can view ads that have run on Twitter within the last seven days from any Twitter handle.

“If an ad is reported and taken down from Twitter, it will be archived in the Ads Transparency Centre within approximately 24 hours,” Twitter India said in a statement.

If the account was suspended, Tweets will not be shown in the Ads Transparency Centre. The same applies to deleted Twitter accounts and Tweets.

“For India political advertisers that fall under the Political Campaigning Policy, you will be able to see further details, including billing information, ad spend, and impressions data per Tweet,a said the micro-blogging platform.

Additionally, it would show demographic targeting data for the ads being served, both intended by the advertiser and actually delivered by Twitter.

TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. VOA

“We are making it clearer who is advertising Indian political campaign content on Twitter by including a visual label and disclaimer information on promoted content from certified accounts.

“This will allow users to easily identify political campaign ads and to know who paid for them,” said Twitter that is facing the heat in the country on presence of political bias on its platform.

No login or Twitter account would be required to access the Ads Transparency Centre.

Also Read- US Lawmakers Accuse Facebook of Exposing Sensitive Health Data

Only certified advertisers will be allowed to run political campaigning ads on our service. Political advertisers must apply now for certification and go through every step of the process,” said Twitter, adding that the Indian election is a priority for the company.

Twitter has been accused by the government of being “slow” in removing “objectionable content” from its platform.

The Parliamentary Committee on Information Technology (IT) has summoned Twitter CEO Jack Dorsey on February 25 over measures taken to ensure the safety and security of the users and allegations that the social media site is discriminating against “nationalist” posts on its platform. (IANS)