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Micro-blogging Site Twitter Announces First Publisher Insights Tool

Whether the feature was being made available to web, Android as well as iOS users remains unclear

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Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

In  a bid to help publishers perform better and generate more revenue on the platform, micro-blogging site Twitter has announced its first publisher insights tool called “Timing is Everything”.

“‘Timing is Everything’ displays historical data showing when audiences are on Twitter watching and engaging with a video highlighting the best times to tweet video content and maximise engagement, conversation, and viewership,” Ellen Fitzgerald, Product Manager, Twitter, wrote in a blog post on Wednesday.

The feature, instead of only showing when their organic followers were watching their video-posts, would rather show at which time period of the day are people just generally watching any video on Twitter — maximum engagement time via video content on the platform.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

“We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy,” Fitzgerald added.

The tool comes as part of the “Analytics” drop-down menu in the “Media Studio” option.

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Whether the feature was being made available to web, Android as well as iOS users remains unclear.

In January, the Head of Content Partnerships at Twitter Kay Madati said the micro-blogging site was working on providing reach, relevance and revenue to publishers on its platform. (IANS)

Next Story

Google to Test More Variations for Desktop Search Results

Google announces on Twitter to test more desktop Search design after backlash

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Google
After facing backlash from its users, Google announced on Twitter that it will test more variations to the desktop search results. Pixabay

After facing backlash from its users, Google announced on Twitter that it will test more variations and changes to the desktop search results.

Last week, Google introduced a new design for desktop Search that adds site afavicons’ to every result which did not go well with users.

A ‘favicon’, also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page.

In a tweet, Google said it has heard the feedback from users.

Google
Google introduced a new design for desktop Search that adds site afavicons’ to every result which did not go well with users. Pixabay

“Last week we updated the look of Search on desktop to mirror what’s been on mobile for months. We’ve heard your feedback about the update. We always want to make Search better, so we’re going to experiment with new placements for favicons,” the tech company tweeted late Friday.

“Our experimenting will begin today. Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to desktop Search,” Google added.

Not just SEOs and SEMs but a wider set of searchers and Google users criticized the desktop Search changes.

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“Our early tests of the design for desktop were positive. But we appreciate the feedback, the trust people place in Google, and we’re dedicated to improving the experience,” said Google.

“Web publishers have also told us they like having their brand iconography on the search results page. We are experimenting with a change to the current desktop favicons, and will continue to iterate on the design over time,” it added. (IANS)