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Micro-blogging Site Twitter Announces First Publisher Insights Tool

Whether the feature was being made available to web, Android as well as iOS users remains unclear

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The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

In  a bid to help publishers perform better and generate more revenue on the platform, micro-blogging site Twitter has announced its first publisher insights tool called “Timing is Everything”.

“‘Timing is Everything’ displays historical data showing when audiences are on Twitter watching and engaging with a video highlighting the best times to tweet video content and maximise engagement, conversation, and viewership,” Ellen Fitzgerald, Product Manager, Twitter, wrote in a blog post on Wednesday.

The feature, instead of only showing when their organic followers were watching their video-posts, would rather show at which time period of the day are people just generally watching any video on Twitter — maximum engagement time via video content on the platform.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

“We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy,” Fitzgerald added.

The tool comes as part of the “Analytics” drop-down menu in the “Media Studio” option.

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Whether the feature was being made available to web, Android as well as iOS users remains unclear.

In January, the Head of Content Partnerships at Twitter Kay Madati said the micro-blogging site was working on providing reach, relevance and revenue to publishers on its platform. (IANS)

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Delhites Flood Twitter with Funny Memes, Jokes on #oddeven Scheme

Kejriwal said the Odd-Even scheme was aimed at combating high-levels of air pollution in winters due to crop burning in neighbouring states

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Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

Soon after Delhi Chief Minister Arvind Kejriwal on Friday announced that the Odd-Even scheme will be back between November 4 and 15, several memes, jokes and videos with #oddeven hashtag have gone viral on social media such as Twitter.

Twitterati shared funny reactions and jokes on the scheme’s comeback.

Here are some of the funniest posts:

A Twitter user named @sagarcasm tweeted: “I don’t think Arvind Kejriwal and Piyush Goyal get along very well. Kejriwal loves doing Odd-Even and Goyal hates maths. #OddEven.”

“I’m not following this ridiculous #OddEven. Fine me, arrest me. There, I said it. @ArvindKejriwal, you ignorant, lazy, freak – vehicular emissions barely scratch the surface of the ocean causing air pollution,” a woman with username @MeherunissaA tweeted.

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FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Another person shared a picture of Bollywood actor Jimmy Sheirgill with his popular movie dialogue ‘Humko Ghanta Faraq Nahi Padta’ and also wrote with caption: “Chief Minister Arvind Kejriwal announced that the #OddEven scheme for vehicles will be implemented in Delhi from 4 to 15 November. People who go on metros – #OddEven.”

“#oddeven #SayItLikeNirmalaTai #BoycottMillenials #BoycottMillennials, everyone freaking out with traffic fines and odd even. *Le me*, a millennial destroying economy taking odd/even numbered Uber/Ola,” another user tweeted.

Also Read- India has Over Time Become Hub and Spokesperson for World Cricket

“Delhites, get ready to welcome #oddeven #evenodd once again..this time from 4-15 Nov. @ArvindKejriwal, instead of finding a solution to crop burning and stopping it, its so easy to make us suffer, right? We don’t mind any PLANS to curb stub burning?” another tweet read.

Kejriwal said the Odd-Even scheme was aimed at combating high-levels of air pollution in winters due to crop burning in neighbouring states. (IANS)