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Micro-blogging Site Twitter Announces First Publisher Insights Tool

Whether the feature was being made available to web, Android as well as iOS users remains unclear

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Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

In  a bid to help publishers perform better and generate more revenue on the platform, micro-blogging site Twitter has announced its first publisher insights tool called “Timing is Everything”.

“‘Timing is Everything’ displays historical data showing when audiences are on Twitter watching and engaging with a video highlighting the best times to tweet video content and maximise engagement, conversation, and viewership,” Ellen Fitzgerald, Product Manager, Twitter, wrote in a blog post on Wednesday.

The feature, instead of only showing when their organic followers were watching their video-posts, would rather show at which time period of the day are people just generally watching any video on Twitter — maximum engagement time via video content on the platform.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

“We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy,” Fitzgerald added.

The tool comes as part of the “Analytics” drop-down menu in the “Media Studio” option.

Also Read- Huawei Files Lawsuit Against US Government Over Ban on its Equipment

Whether the feature was being made available to web, Android as well as iOS users remains unclear.

In January, the Head of Content Partnerships at Twitter Kay Madati said the micro-blogging site was working on providing reach, relevance and revenue to publishers on its platform. (IANS)

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Micro-blogging Site Twitter Records 5.6 Lakh Tweets on Exit Polls in 24 Hours

The results of the seven-phase general elections would be declared on May 23

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TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

As majority of exit polls predicted victory for the BJP-led NDA at the Centre, Twitter recorded nearly 5.6 lakh tweets related to exit polls in 24 hours, the company said on Tuesday.

“Twitter saw 560K Tweets talking about the Exit Polls in 24 hours, between 6:30pm on Sunday 19th until 6:30pm on Monday 20th May, across news commentators, opinion makers and Indian citizens,” the micro-blogging platform told IANS.

Twitter recorded 45.6 million tweets on its platform during a one-month period in the run-up to the polls, registering 1.2 million tweets on the first day of voting.

Twitter CEO
This April 26, 2017, photo shows the Twitter app icon on a mobile phone in Philadelphia. VOA

The Narendra Modi-led National Democratic Alliance (NDA) is all set to return to power winning 287 seats in Lok Sabha elections, but the Bharatiya Janata Party may fall short of half-way mark on its own as it is expected to win 236 seats, according to the IANS-CVoter exit poll.

Also Read- Political Ad Spend Hits Rs 27.7 cr on Facebook as Polls End

The IANS-VOTER prediction is based on a sample size of around 5 lakh across the country.

The results of the seven-phase general elections would be declared on May 23. (IANS)