Friday March 22, 2019
Home Lead Story Micro-bloggin...

Micro-blogging Site Twitter Announces First Publisher Insights Tool

Whether the feature was being made available to web, Android as well as iOS users remains unclear

0
//
Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

In  a bid to help publishers perform better and generate more revenue on the platform, micro-blogging site Twitter has announced its first publisher insights tool called “Timing is Everything”.

“‘Timing is Everything’ displays historical data showing when audiences are on Twitter watching and engaging with a video highlighting the best times to tweet video content and maximise engagement, conversation, and viewership,” Ellen Fitzgerald, Product Manager, Twitter, wrote in a blog post on Wednesday.

The feature, instead of only showing when their organic followers were watching their video-posts, would rather show at which time period of the day are people just generally watching any video on Twitter — maximum engagement time via video content on the platform.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

“We encourage publishers to continue to post throughout the day in order to maximize reach; however, consider including posting during the most engaging times of the day and week as part of that strategy,” Fitzgerald added.

The tool comes as part of the “Analytics” drop-down menu in the “Media Studio” option.

Also Read- Huawei Files Lawsuit Against US Government Over Ban on its Equipment

Whether the feature was being made available to web, Android as well as iOS users remains unclear.

In January, the Head of Content Partnerships at Twitter Kay Madati said the micro-blogging site was working on providing reach, relevance and revenue to publishers on its platform. (IANS)

Next Story

Micro-blogging Site Twitter to Audit Developers Using Data From App

Twitter says it suspended 1,62,000 apps in the second half of 2018, showing it is willing to play hardball with developers that endanger its ecosystem

0
Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

Micro-blogging site Twitter has decided to audit app developers who use data from its platform, as business and research boosting tools to make sure it gets paid for the information delivered.

Starting June 19, developers that use recent tweets from or mention a user more than 100,000 times per day, will have to submit their apps to Twitter for review.

“The goal is ensuring that our platform is safe and promoting the privacy and safety of our users, and providing a level playing field commercially,” TechCrunch quoted Yoel Roth, Head of site integrity, Twitter as saying on Tuesday.

Developers found to be violating Twitter’s policies would be booted from the platform, while those who fail to file for review will be capped at 100,000 requests per day for the user timeline and mentions application programming interfaces (APIs) of Twitter.

“We’re fundamentally different than other platforms that have APIs since almost everything that happens on our service is public,” Roth explained.

donald trump
FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Developers who use Twitter data as business tools for customer services or social media monitoring, will have to pay and enter a commercial licencing agreement with the platform with an undisclosed custom price-range based on usage.

“Twitter refused to even specify the range those prices fall into, which won’t win it any extra trust,” the report said.

Also Read- HP to Focus on Industry 4.0, Emerging Markets

If a developer in question presents legitimate consumer-use cases, like running a third-party Twitter client or doing research, it will be granted free access to the API at the same rate they have today.

Twitter says it suspended 1,62,000 apps in the second half of 2018, showing it is willing to play hardball with developers that endanger its ecosystem, the report added. (IANS)