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- India offers great potential for Twitter with its young population.
- The country is already the fastest-growing market for Twitter in terms of daily active users
- When it comes to Twitter’s alignment with the government, the micro-blogging platform is gaining fast
New Delhi, July 10, 2017:
There is more to Twitter than nasty exchanges and abusive trolls Â– it is steadily emerging as a key social media platform for Indian businesses, helping them establish themselves on the global map.
With its young population, India offers great potential for Twitter. As video consumption rises, especially among millennials, there are more opportunities than ever for advertisers to use video on Twitter to reach young consumers in innovative ways.
“Twitter as a global platform is helping Indian businesses across verticals — finance, auto, tech and FMCG — establish their brands on the global stage with innovation,” Taranjeet Singh, Country Director, Twitter India, told IANS in an interview.
“Business leaders like Anand Mahindra are also using the platform effectively for executive profile and brand reputation,” Singh added.
India currently has 391 million internet subscribers. According to a Cisco report last month, digital transformation will see this number more than doubling to 829 million by 2021.
The country is already the fastest-growing market for Twitter in terms of daily active users (DAUs). While the company does not give country-specific user numbers, third-party market research firms tag the user number in India at between 20 and 25 million.
“State Bank of India and CNBC-TV18 joined forces for the first Twitter ‘Amplify’ deal in the ‘News’ category to bring real-time updates of the Union Budget 2017. (They achieved an) over 50 per cent video view rate using ‘First View’ on Budget Day,” Singh informed.
“First View” helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period.
“With the rise of video, the one product that has been very popular among the Indian advertisers is ‘First View’ which is a 24-hour takeover of the prime real estate property on Twitter,” Singh noted.
In April in the US, the “San Francisco Film Festival 2017” livestreamed on Twitter a special tribute to actor Shah Rukh Khan which generated over 600,000 unique viewers during the one-hour period.
When it comes to “Promoted” tweets, the number of brands using Twitter for advertising has been on the rise.
Globally, in the first quarter of 2017, Twitter streamed more than 800 hours of live premium video from content partners across over 450 events, reaching 45 million unique viewers — an increase of 31 per cent from the fourth quarter last year.
“With a large population of India still under 30, we expect the demand for live premium video content to grow and will be working closely with our partners to meet the demand from millennials,” Singh told IANS.
With “Twitter Lite”, the micro-blogging site is offering every Indian with a smartphone a more accessible, faster and affordable way to get real-time information. Twitter Lite provides up to 70 per cent data-cost savings, is less than 1MB in size and loads up to 30 per cent faster.
When it comes to Twitter’s alignment with the government, the micro-blogging platform is gaining fast.
It is working with the government on real-time citizen engagement through “Twitter Seva”.
“As an India-first innovation, ‘Twitter Seva’ is currently being used by the Ministry of Commerce (@DIPPGOI), the Ministry of Railways (@RailMinIndia) and the Department of Telecommunications (@Dot_India) under the Ministry of Communication,” Singh informed.
Bengaluru Police (@BlrCityPolice) has been using the ‘Twitter Seva’ services. UP Police (@Uppolice) has deployed Twitter across its entire constabulary. With this adoption, more than 120 verified accounts of the UP Police across districts and zones will be accessible to the public on Twitter.
Twitter, in collaboration with the Ministry of Electronics and Information Technology, has also unveiled a single link for getting online updates on “Digital India” which can be accessed even by non-registered users.
Twitter is also exploring new revenue streams and ways of innovation.
“The launch of ‘Twitter Data’ services in APAC with Discovery Networks Asia Pacific as the first client in the region is one such step and India is one of the focus markets for this,” Singh added.
The live, public and conversational nature of Twitter makes it an ideal platform to connect with the masses.
“We’ve achieved four consecutive quarters of DAU (daily active user) growth and focusing our investments on revenue products that strengthen Twitter’s unique value proposition for marketers, specifically in Live and video,” said Singh, who is busy driving an integrated business strategy and spearheading cross-functional collaboration for Twitter in India. (IANS)
For all the great inventions that we have at hand, it is amazing how we keep going back to the safety pin every single time to fix everything. Be it tears in our clothes, to fix our broken things, to clean our teeth and nails when toothpicks are unavailable, to accessorize our clothes, and of course, as an integral part of the Indian saree. Safety pins are a must-have in our homes. But how did they come about at all?
The safety pin was invented at a time when brooches existed. They were used by the Greeks and Romans quite extensively. A man named Walter Hunt picked up a piece of brass and coiled it into the safety pin we know today. He did it just to pay off his debt. He even sold the patent rights of this seemingly insignificant invention just so that his debtors would leave him alone.
Anyone wearing safety pins that were visible began to be associated with the rock movement in the 70s. Image credit: Wikimedia Commons
Later, he even invented the sewing needles and a couple of other important inventions but never kept any of the patent rights.
When the punk rock tradition took over in the seventies, safety pins became a fashion rage. They were used as piercings and to patch clothes together. Anyone wearing safety pins that were visible began to be associated with the rock movement. In some cultures, the safety pins have become symbols of good luck.
Keywords: Safety-pins, Punk Rock, Brass, Accessories, Walter Hunt
In South India, Deepavali marks the end of the monsoon and heralds the start of winter. The festival is usually observed in the weeks following heavy rain, and just before the first cold spell in the peninsula. The light and laughter that comes with the almost week-long celebration are certainly warm to the bones, but there is still a tradition that the South Indians follow to ease their transition from humidity to the cold.
Just before the main festival, the family bathes in sesame oil. This tradition is called 'yellu yennai snaana' in Kannada, or 'ennai kuliyal' in Tamil, which translates to 'sesame oil bath'. The eldest member of the family applies three drops of heated oil on each member's head. They must massage this oil into their hair and body. The oil is allowed to soak in for a while, anywhere between twenty minutes to an hour. After this, they must wash with warm water before sunrise.
Women applying oil to the heads of men Photo credit: Indians in Kuwait
In some parts of the peninsula, soap is not used to wash off the oil because it nullifies its effects. Some cultures who do not like the oil to remain in any way on their skin wash it off with shikakai and herbs, which is a paste that is traditionally used as a substitute for soap. Sometimes, the oil is heated with flowers and spices as well and is less sticky than in its pure form.
The purpose of this ritual is to cleanse the body, detoxify it, and produce heat in it. Sesame is a very heaty substance and tends to heat up the body. This heat, or 'usshna' in Kannada, prepares the body to face the sudden cold that comes to the peninsula immediately after Diwali. South India has no smooth transition weather-wise from monsoon to winter. There are a few days of stable, rainless weather, and suddenly the cold winds descend.
In many ways, the celebration of Diwali is centered around preparing for winter, considering the amount of heat and light the rituals consist of – lighting lamps, bursting crackers, and consuming warm treats. Those who practice these rituals earnestly find the shift in seasons and weather quite pleasant.
Keyboards: Sesame Oil Bath, Diwali Ritual, Traditional Sesame Oil Bath
By Peeyoosh Rankhamb
Parents, do you have any doubts regarding what to feed your newborn during the first year? Are you becoming anxious because of this? What should be the eating schedule for your baby?
The right kind of nutrition during the early years of life can help in the growth and development of the little one. Thus, exclusive feeding for over a year as per the doctor's advice remains key for your baby to stay healthy and keep various allergies, infections, and diseases away. Breastfeeding is vital for the baby and fulfils the baby's requirement of nutrition. At six months you need to also introduce the baby to solid foods.
Here's a list of do's and don'ts that you need to follow
* Do not introduce your baby to solid foods immediately after the first few months. The little one may not be ready for it and you will have a tough time making the baby eat this food. You should give breast milk to your child and formula milk can be given after consulting the doctor. Just be patient and follow the suggestions given by the expert.
You should give breast milk to your child and formula milk can be given after consulting the doctor. | Photo by Lucy Wolski on Unsplash
* The mother must breastfeed the baby after every two hours, including at the night. You need to properly understand the hunger cues that the baby gives you. Do not force the baby to take feeds. He/she can get grumpy and annoyed. You need to note down how many times the baby is taking feeds in a day, and if he/she is feeding correctly.
The mother must breastfeed the baby after every two hours, including at the night. | Photo by Jordan Whitt on Unsplash
* Make sure that you inculcate healthy eating habits in your babies that can help him/her throughout life. Solid foods should be introduced after six months depending on the growth and development of the baby. Do not give nuts, raisins, peanuts, nuts, jelly cubes or big pieces of food that may get stuck in the mouth.
Solid foods should be introduced after six months depending on the growth and development of the baby. | Photo by hui sang on Unsplash
* Give properly cooked or mashed potatoes, veggies, cheese, bananas, and peas. Do not introduce babies to finger foods as they are unhealthy. Make him/her eat whole fruits instead of chips or oily snacks.
Do not introduce babies to finger foods as they are unhealthy. | Photo by Anna Stampfli on Unsplash
* Chocolate contains caffeine and sugar and should be avoided after all you don't want to give your baby caffeine, right? This is so because your baby's health matters to you the most. Hence, it will be essential for you to make sure your baby is eating healthy foods.
It will be essential for you to make sure your baby is eating healthy foods. | Photo by Derek Owens on Unsplash
* Before giving an egg, ask the expert as an egg can lead to allergies. Raw vegetables contain high levels of nitrate and should be avoided owing to the choking hazards.
Before giving an egg, ask the expert as an egg can lead to allergies. | Photo by Hannah Tasker on Unsplash
In case you want to understand the diet in a better way than just consult an expert who will help you regarding how to feed the baby in the correct way.
(Article originally published on IANSlife) (IANS/ MBI)
Keywords: feed, baby, six, months, health, expert, year one, eating, food