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Social Media Platform Twitter helps Indian Brands Reach Global Stage

According to Taranjeet Singh, Country Director, Twitter India, "Twitter as a global platform is helping Indian businesses across verticals - finance, auto, tech and FMCG - establish their brands on the global stage with innovation"

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Indian Railways
Twitter has become one of the most preferred medium of communication in recent times Wikimedia
  • India offers great potential for Twitter with its young population.
  • The country is already the fastest-growing market for Twitter in terms of daily active users
  • When it comes to Twitter’s alignment with the government, the micro-blogging platform is gaining fast

New Delhi, July 10, 2017:

There is more to Twitter than nasty exchanges and abusive trolls – it is steadily emerging as a key social media platform for Indian businesses, helping them establish themselves on the global map.

With its young population, India offers great potential for Twitter. As video consumption rises, especially among millennials, there are more opportunities than ever for advertisers to use video on Twitter to reach young consumers in innovative ways.

“Twitter as a global platform is helping Indian businesses across verticals — finance, auto, tech and FMCG — establish their brands on the global stage with innovation,” Taranjeet Singh, Country Director, Twitter India, told IANS in an interview.

“Business leaders like Anand Mahindra are also using the platform effectively for executive profile and brand reputation,” Singh added.

India currently has 391 million internet subscribers. According to a Cisco report last month, digital transformation will see this number more than doubling to 829 million by 2021.

The country is already the fastest-growing market for Twitter in terms of daily active users (DAUs). While the company does not give country-specific user numbers, third-party market research firms tag the user number in India at between 20 and 25 million.

ALSO READ: Micro-blogging site Twitter can Track and Detect Riots Faster than Police: Study

 To tap the market, Twitter’s live video and “Amplify” business feature work hand-in-hand as it has grown its premium video business to more than 200 premium video publishers globally across the most active segments on the platform.

“State Bank of India and CNBC-TV18 joined forces for the first Twitter ‘Amplify’ deal in the ‘News’ category to bring real-time updates of the Union Budget 2017. (They achieved an) over 50 per cent video view rate using ‘First View’ on Budget Day,” Singh informed.

“First View” helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period.

“With the rise of video, the one product that has been very popular among the Indian advertisers is ‘First View’ which is a 24-hour takeover of the prime real estate property on Twitter,” Singh noted.

In April in the US, the “San Francisco Film Festival 2017” livestreamed on Twitter a special tribute to actor Shah Rukh Khan which generated over 600,000 unique viewers during the one-hour period.

When it comes to “Promoted” tweets, the number of brands using Twitter for advertising has been on the rise.

Globally, in the first quarter of 2017, Twitter streamed more than 800 hours of live premium video from content partners across over 450 events, reaching 45 million unique viewers — an increase of 31 per cent from the fourth quarter last year.

“With a large population of India still under 30, we expect the demand for live premium video content to grow and will be working closely with our partners to meet the demand from millennials,” Singh told IANS.

With “Twitter Lite”, the micro-blogging site is offering every Indian with a smartphone a more accessible, faster and affordable way to get real-time information. Twitter Lite provides up to 70 per cent data-cost savings, is less than 1MB in size and loads up to 30 per cent faster.

When it comes to Twitter’s alignment with the government, the micro-blogging platform is gaining fast.

It is working with the government on real-time citizen engagement through “Twitter Seva”.

“As an India-first innovation, ‘Twitter Seva’ is currently being used by the Ministry of Commerce (@DIPPGOI), the Ministry of Railways (@RailMinIndia) and the Department of Telecommunications (@Dot_India) under the Ministry of Communication,” Singh informed.

Bengaluru Police (@BlrCityPolice) has been using the ‘Twitter Seva’ services. UP Police (@Uppolice) has deployed Twitter across its entire constabulary. With this adoption, more than 120 verified accounts of the UP Police across districts and zones will be accessible to the public on Twitter.

Twitter, in collaboration with the Ministry of Electronics and Information Technology, has also unveiled a single link for getting online updates on “Digital India” which can be accessed even by non-registered users.

Twitter is also exploring new revenue streams and ways of innovation.

“The launch of ‘Twitter Data’ services in APAC with Discovery Networks Asia Pacific as the first client in the region is one such step and India is one of the focus markets for this,” Singh added.

The live, public and conversational nature of Twitter makes it an ideal platform to connect with the masses.

“We’ve achieved four consecutive quarters of DAU (daily active user) growth and focusing our investments on revenue products that strengthen Twitter’s unique value proposition for marketers, specifically in Live and video,” said Singh, who is busy driving an integrated business strategy and spearheading cross-functional collaboration for Twitter in India. (IANS)

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LinkedIn ‘Open For Business’ Feature In India

LinkedIn introduces its 'Open For Business' feature in India

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LinkedIn
LinkedIn introduces a feature that supports small and medium businesses (SMBs) and freelancers across the world. Pixabay

Microsoft-owned professional networking platform LinkedIn on Monday launched “Open for Business” in India — a feature that allows freelancers and small business owners to add their services to their LinkedIn profiles.

Initially rolled out in the US in July, the feature is now live in India and rest of the world and is a way for freelancers and small businesses to indicate they are “open for business”.

Acording to the company, this feature underlines its commitment to supporting small and medium businesses (SMBs) and freelancers across the world.

“With 660 million members and 30 million companies on the platform across the world, LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful, whether they are based in Dubai or Dundee (Scotland),” Allen Blue, Co-founder and VP of Product Management, LinkedIn, said in a statement.

LinkedIn
LinkedIn is uniquely positioned to help freelancers and small businesses be more productive and successful. Pixabay

Based on the company’s research, small businesses are found to rely heavily on word of mouth, in order to bring in new customers.

“Open for Business” aims to digitise this word of mouth concept by making it easy for members to find, message, and provide references to each other.

With over 60 million users, India is LinkedIn’s fastest-growing and largest market outside the US.

Also Read- Twitter Shares Child Abuse Content On Social Media: IWF

The company last month rolled out a ‘Made in India’ feature called ‘Events’ that allows members to create and attend events directly on both the app as well the web globally.

The USP of the product is the ability to enable safe online conversations and offline events. (IANS)