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Social Media Platform Twitter helps Indian Brands Reach Global Stage

According to Taranjeet Singh, Country Director, Twitter India, "Twitter as a global platform is helping Indian businesses across verticals - finance, auto, tech and FMCG - establish their brands on the global stage with innovation"

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Indian Railways
Twitter has become one of the most preferred medium of communication in recent times Wikimedia
  • India offers great potential for Twitter with its young population.
  • The country is already the fastest-growing market for Twitter in terms of daily active users
  • When it comes to Twitter’s alignment with the government, the micro-blogging platform is gaining fast

New Delhi, July 10, 2017:

There is more to Twitter than nasty exchanges and abusive trolls – it is steadily emerging as a key social media platform for Indian businesses, helping them establish themselves on the global map.

With its young population, India offers great potential for Twitter. As video consumption rises, especially among millennials, there are more opportunities than ever for advertisers to use video on Twitter to reach young consumers in innovative ways.

“Twitter as a global platform is helping Indian businesses across verticals — finance, auto, tech and FMCG — establish their brands on the global stage with innovation,” Taranjeet Singh, Country Director, Twitter India, told IANS in an interview.

“Business leaders like Anand Mahindra are also using the platform effectively for executive profile and brand reputation,” Singh added.

India currently has 391 million internet subscribers. According to a Cisco report last month, digital transformation will see this number more than doubling to 829 million by 2021.

The country is already the fastest-growing market for Twitter in terms of daily active users (DAUs). While the company does not give country-specific user numbers, third-party market research firms tag the user number in India at between 20 and 25 million.

ALSO READ: Micro-blogging site Twitter can Track and Detect Riots Faster than Police: Study

 To tap the market, Twitter’s live video and “Amplify” business feature work hand-in-hand as it has grown its premium video business to more than 200 premium video publishers globally across the most active segments on the platform.

“State Bank of India and CNBC-TV18 joined forces for the first Twitter ‘Amplify’ deal in the ‘News’ category to bring real-time updates of the Union Budget 2017. (They achieved an) over 50 per cent video view rate using ‘First View’ on Budget Day,” Singh informed.

“First View” helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period.

“With the rise of video, the one product that has been very popular among the Indian advertisers is ‘First View’ which is a 24-hour takeover of the prime real estate property on Twitter,” Singh noted.

In April in the US, the “San Francisco Film Festival 2017” livestreamed on Twitter a special tribute to actor Shah Rukh Khan which generated over 600,000 unique viewers during the one-hour period.

When it comes to “Promoted” tweets, the number of brands using Twitter for advertising has been on the rise.

Globally, in the first quarter of 2017, Twitter streamed more than 800 hours of live premium video from content partners across over 450 events, reaching 45 million unique viewers — an increase of 31 per cent from the fourth quarter last year.

“With a large population of India still under 30, we expect the demand for live premium video content to grow and will be working closely with our partners to meet the demand from millennials,” Singh told IANS.

With “Twitter Lite”, the micro-blogging site is offering every Indian with a smartphone a more accessible, faster and affordable way to get real-time information. Twitter Lite provides up to 70 per cent data-cost savings, is less than 1MB in size and loads up to 30 per cent faster.

When it comes to Twitter’s alignment with the government, the micro-blogging platform is gaining fast.

It is working with the government on real-time citizen engagement through “Twitter Seva”.

“As an India-first innovation, ‘Twitter Seva’ is currently being used by the Ministry of Commerce (@DIPPGOI), the Ministry of Railways (@RailMinIndia) and the Department of Telecommunications (@Dot_India) under the Ministry of Communication,” Singh informed.

Bengaluru Police (@BlrCityPolice) has been using the ‘Twitter Seva’ services. UP Police (@Uppolice) has deployed Twitter across its entire constabulary. With this adoption, more than 120 verified accounts of the UP Police across districts and zones will be accessible to the public on Twitter.

Twitter, in collaboration with the Ministry of Electronics and Information Technology, has also unveiled a single link for getting online updates on “Digital India” which can be accessed even by non-registered users.

Twitter is also exploring new revenue streams and ways of innovation.

“The launch of ‘Twitter Data’ services in APAC with Discovery Networks Asia Pacific as the first client in the region is one such step and India is one of the focus markets for this,” Singh added.

The live, public and conversational nature of Twitter makes it an ideal platform to connect with the masses.

“We’ve achieved four consecutive quarters of DAU (daily active user) growth and focusing our investments on revenue products that strengthen Twitter’s unique value proposition for marketers, specifically in Live and video,” said Singh, who is busy driving an integrated business strategy and spearheading cross-functional collaboration for Twitter in India. (IANS)

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Dalai Lama says that India and China have great potential

The spiritual leader feels that both the countries are doing compassionate works

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Dalai Lama talks about India and China
Tibetan spiritual leader Dalai says that India and China can work together. VOA

New Delhi, Nov 19

Tibetan spiritual leader the Dalai Lama on Sunday said India and China have “great potential” and they could work together at a “practical level”.

“I think, a great potential… India and China combined are doing more compassionate work… At a practical level also. Imagine two billion people working together,” he told reporters here after inaugurating Smile Foundation’s initiative, The World of Children.

The spiritual leader, who has lived in India in self-imposed exile since 1959, said neither country had the “ability to destroy the other”.

“Whether you like it or not, you have to live side by side,” he said.

Underlining the ancient spiritual connection between the two countries, he said Chinese Buddhist Hsuan Tsang visited Nalanda (now in Bihar) and brought Nalanda Buddhist traditions to China.

“All thinkers of Nalanda are Indian. So Nalanda’s tradition is India’s tradition,” he said.

The Nalanda traditions had turned Tibetans, who were warriors, into more compassionate, peaceful and non-violent nation, he said.

“So sometimes in Delhi, teasing my Indian friend, (I say) if Tibet still remained in the previous way of life, like Mongols, Chinese invasion may not have taken place,” the Dalai Lama said in a lighter vein.

He said nobody in the world wanted violence but it was happening “because our minds are dominated by destructive emotions due to short-sightedness”.

“Nobody wants problems. Yet, many problems are our own creation.”

The Dalai Lama said the existing modern education was oriented to material values. India can take lead in improving the education system by combining modern education with ancient knowledge, he said. (IANS)

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Manushi Chhillar from India Wins the Miss World 2017 Title

India's Manushi Chillar won the coveted Miss World 2017 pageant here, 16 years after Priyanka Chopra won the title in 2000.

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Miss World
Manushi Chhillar has been crowned as Miss World 2017. Instagram #ManushiChhillar

China, November 19: India’s Manushi Chhillar won the coveted Miss World 2017 pageant, 16 years after Priyanka Chopra won the title in 2000.

Chhillar competed against 108 contestants from various countries at a glittering event held at Sanya City Arena here.

Miss World 2016 winner Puerto Rico’s Stephanie Del Valle gave away the coveted crown to the winner.

Chhillar, who is from Haryana, had earlier this year won the Femina Miss India 2017.

Miss world
Anti Ageing was the official skin care expert for Manushi Chhillar at the Miss World 2017 pageant. Instagram #ManushiChhillar

India, England, France, Kenya and Mexico grabbed the top five spots at the peagant.

Manushi, born to doctor parents, studied in St. Thomas School in New Delhi and Bhagat Phool Singh Government Medical College for Women in Sonepat.

Her entire family including brother and sister were present and they looked excited watching Manushi grabbing top five spot.

As many as 108 beauty queens from different parts of the world participated in the prestigious pageant. (IANS)

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The major Challenge is to make the Youth of the Country Entrepreneurial and not Job Seekers : Venkaiah Naidu

"The challenge for us is to make the youth entrepreneurial, and not become job seekers," Venkaiah Naidu said pointing to the NDA government's various initiatives.

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Venkaiah Naidu
Venkaiah Naidu. Wikimedia Commons
  • At a time of tepid job growth and continuing income disparities, the major challenge is to make the youth of the country entrepreneurial and not job seekers, Vice President  Venkaiah Naidu said on Thursday.

“Disparities continue to remain in India and so there is a need for inclusive growth… there is the need to take care of the suppressed, oppressed and depressed,” Venkaiah Naidu said at the Bharatiya Yuva Shakti Trust’s (BYST) silver jubilee celebrations here with Britain’s Prince Charles as the chief guest.

“The challenge for us is to make the youth entrepreneurial, and not become job seekers,” Venkaiah Naidu said pointing to the NDA government’s various initiatives to encourage youth enterprises like Startup India, Standup India and the Mudra financing scheme for underprivileged sections.

Modelled on Prince Charles’ Trust for business startups, BYST, founded by Lakshmi Venkatesan, daughter of former President R. Venkatraman, is engaged in building rural entrepreneurship — “grampreneurs” — as also enterprise among under-privileged sections, which includes business mentoring. The current BYST chairman is Bajaj Group chief, Rahul Bajaj.

“Without mentoring, it would be very difficult to set up startups, with all the business, marketing and other vital issues involved in the first two-three years,” Prince Charles said in his address at the International Mentoring Summit organized by BYST to mark its 25 years.

“What amazes me are the sheer number of jobs these young entrepreneurs had created. The aim of such a project should be to create a virtual cycle of creating entrepreneurs who can then invest in the future of business,” Charles said referring to his trust.

BYST was officially launched in 1992 by Prince Charles and expanded its operations to six major regions of India.

Out of these six regions, four — Delhi, Chennai, Pune and Hyderabad — run the urban programme while two regions — Haryana and Maharashtra — run the rural programme.(IANS)