Sunday March 24, 2019
Home Lead Story Twitter India...

Twitter India rolls out sponsored ‘Moments’

For publishers, "Moments" is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform

0
//
Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA
  • Twitter India introduces sponsored moments
  • This feature will help connect brand and brand partners
  • It will help greatly in brand integration

Adding a new advertising product to its line-up, Twitter India on Thursday rolled out sponsored “Moments” — a new custom feature to enable brands partner with premium publishers and develop brand integrations.

This new feature will greatly help in brand integration. Pixabay

“An increasing number of people are consuming Twitter ‘Moments’ than ever before, including those created by top publishers in sports, entertainment and news,” Taranjeet Singh, Country Director, Twitter India, said in a statement. To begin with, Maruti Suzuki and NDTV Car and Bike have come on board as partners in Asia Pacific.

“Sponsored Moments” give advertisers the ability to add a branded cover image to the “Moment” in question as well as insert their own brand’s tweets into the round-up.

Also Read: Twitter likely to ban cryptocurrency ads: Report

For publishers, “Moments” is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos and GIFs.

Twitter has launched three types of APIs to facilitate this.
“Sponsored Moments” are an extension of “In-Stream Video Sponsorships”.

It also allows publishers produce and tell stories about events easily. “Sponsored Moments” are an extension of “In-Stream Video Sponsorships” which are customised programmes where brands and publishers are paired up on a one-on-one basis. IANS

Next Story

Micro-blogging Site Twitter to Audit Developers Using Data From App

Twitter says it suspended 1,62,000 apps in the second half of 2018, showing it is willing to play hardball with developers that endanger its ecosystem

0
Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

Micro-blogging site Twitter has decided to audit app developers who use data from its platform, as business and research boosting tools to make sure it gets paid for the information delivered.

Starting June 19, developers that use recent tweets from or mention a user more than 100,000 times per day, will have to submit their apps to Twitter for review.

“The goal is ensuring that our platform is safe and promoting the privacy and safety of our users, and providing a level playing field commercially,” TechCrunch quoted Yoel Roth, Head of site integrity, Twitter as saying on Tuesday.

Developers found to be violating Twitter’s policies would be booted from the platform, while those who fail to file for review will be capped at 100,000 requests per day for the user timeline and mentions application programming interfaces (APIs) of Twitter.

“We’re fundamentally different than other platforms that have APIs since almost everything that happens on our service is public,” Roth explained.

donald trump
FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Developers who use Twitter data as business tools for customer services or social media monitoring, will have to pay and enter a commercial licencing agreement with the platform with an undisclosed custom price-range based on usage.

“Twitter refused to even specify the range those prices fall into, which won’t win it any extra trust,” the report said.

Also Read- HP to Focus on Industry 4.0, Emerging Markets

If a developer in question presents legitimate consumer-use cases, like running a third-party Twitter client or doing research, it will be granted free access to the API at the same rate they have today.

Twitter says it suspended 1,62,000 apps in the second half of 2018, showing it is willing to play hardball with developers that endanger its ecosystem, the report added. (IANS)