Twitter India rolls out sponsored ‘Moments’

For publishers, "Moments" is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform

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  • Twitter India introduces sponsored moments
  • This feature will help connect brand and brand partners
  • It will help greatly in brand integration

Adding a new advertising product to its line-up, Twitter India on Thursday rolled out sponsored “Moments” — a new custom feature to enable brands partner with premium publishers and develop brand integrations.

This new feature will greatly help in brand integration. Pixabay

“An increasing number of people are consuming Twitter ‘Moments’ than ever before, including those created by top publishers in sports, entertainment and news,” Taranjeet Singh, Country Director, Twitter India, said in a statement. To begin with, Maruti Suzuki and NDTV Car and Bike have come on board as partners in Asia Pacific.

“Sponsored Moments” give advertisers the ability to add a branded cover image to the “Moment” in question as well as insert their own brand’s tweets into the round-up.

Also Read: Twitter likely to ban cryptocurrency ads: Report

For publishers, “Moments” is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos and GIFs.

Twitter has launched three types of APIs to facilitate this.
“Sponsored Moments” are an extension of “In-Stream Video Sponsorships”.

It also allows publishers produce and tell stories about events easily. “Sponsored Moments” are an extension of “In-Stream Video Sponsorships” which are customised programmes where brands and publishers are paired up on a one-on-one basis. IANS

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