Wednesday July 18, 2018
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Twitter India rolls out sponsored ‘Moments’

For publishers, "Moments" is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform

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  • Twitter India introduces sponsored moments
  • This feature will help connect brand and brand partners
  • It will help greatly in brand integration

Adding a new advertising product to its line-up, Twitter India on Thursday rolled out sponsored “Moments” — a new custom feature to enable brands partner with premium publishers and develop brand integrations.

This new feature will greatly help in brand integration. Pixabay

“An increasing number of people are consuming Twitter ‘Moments’ than ever before, including those created by top publishers in sports, entertainment and news,” Taranjeet Singh, Country Director, Twitter India, said in a statement. To begin with, Maruti Suzuki and NDTV Car and Bike have come on board as partners in Asia Pacific.

“Sponsored Moments” give advertisers the ability to add a branded cover image to the “Moment” in question as well as insert their own brand’s tweets into the round-up.

Also Read: Twitter likely to ban cryptocurrency ads: Report

For publishers, “Moments” is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos and GIFs.

Twitter has launched three types of APIs to facilitate this.
“Sponsored Moments” are an extension of “In-Stream Video Sponsorships”.

It also allows publishers produce and tell stories about events easily. “Sponsored Moments” are an extension of “In-Stream Video Sponsorships” which are customised programmes where brands and publishers are paired up on a one-on-one basis. IANS

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World Emoji Day: Apple, Facebook, Twitter Celebrate with New Emojis

US-based Internet domain registrar GoDaddy claimed to have seen a growth in visual pun emoji domains and major brands using emoji domains for their webpages

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Twitter has been actively introducing a variety of culture, entertainment, sports and news related emojis that range from iconic symbols to historic signs and motifs of festivals. (IANS)

Apple, Facebook, Twitter and other tech giants celebrated World Emoji Day on Tuesday with declaring most used and favourite emojis, announcement of new ones, acknowledging how emojis make conversataions easy and expressive without words, among others.

Apple announced over 70 new emoji characters with hair colour variations, gender-neutral characters, mythical creatures and more that would reach the users as part of a free update that Apple would bring to iOS 12 later this year, the iPhone maker wrote in a blog post.

Facebook and Messenger shared statistics and revealed that the “heart” emoji is one of the most used expression on the platforms.

“There are more than 2,800 emojis and almost all of them (2,300) are used each and every day on Facebook,” the company said in a statement.

The social networking giant also announced that new emojis, including a camera frame and a themed text feature would soon be part of Facebook and Messenger.

heart
Facebook and Messenger shared statistics and revealed that the “heart” emoji is one of the most used expression on the platforms. Pixabay

From being used only for creative expression by the millennials, to being Oxford dictionary’s “Word of the year 2015,” emojis are now also being embraced by brands across the globe.

Microblogging site Twitter also released a list of the top ten emojis used on its platform that included the “heart, fire, thumbs up and heart eyes” smileys.

“Keeping in mind the popularity of emojis, Twitter has been actively introducing a variety of culture, entertainment, sports and news related emojis that range from iconic symbols to historic signs and motifs of festivals,” Twitter said.

Also Read: Facebook Joins Skill India Mission to Train Empower youth

US-based Internet domain registrar GoDaddy claimed to have seen a growth in visual pun emoji domains and major brands using emoji domains for their webpages.

“Today, emojis have become an essential part of the online vocabulary. Driven by the rise of mobile internet usage in India, consumers are integrating emojis into their conversations with each other as well as with brands,” said Nikhil Arora, Managing Director and VP, GoDaddy India. (IANS)