Monday January 21, 2019
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Twitter India rolls out sponsored ‘Moments’

For publishers, "Moments" is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform

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Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA
  • Twitter India introduces sponsored moments
  • This feature will help connect brand and brand partners
  • It will help greatly in brand integration

Adding a new advertising product to its line-up, Twitter India on Thursday rolled out sponsored “Moments” — a new custom feature to enable brands partner with premium publishers and develop brand integrations.

This new feature will greatly help in brand integration. Pixabay

“An increasing number of people are consuming Twitter ‘Moments’ than ever before, including those created by top publishers in sports, entertainment and news,” Taranjeet Singh, Country Director, Twitter India, said in a statement. To begin with, Maruti Suzuki and NDTV Car and Bike have come on board as partners in Asia Pacific.

“Sponsored Moments” give advertisers the ability to add a branded cover image to the “Moment” in question as well as insert their own brand’s tweets into the round-up.

Also Read: Twitter likely to ban cryptocurrency ads: Report

For publishers, “Moments” is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos and GIFs.

Twitter has launched three types of APIs to facilitate this.
“Sponsored Moments” are an extension of “In-Stream Video Sponsorships”.

It also allows publishers produce and tell stories about events easily. “Sponsored Moments” are an extension of “In-Stream Video Sponsorships” which are customised programmes where brands and publishers are paired up on a one-on-one basis. IANS

Next Story

A Bug in Twitter Exposes Private Tweets of Some Android Users

Twitter is also facing an investigation by privacy regulators in Ireland over data collection in its link-shortening system

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Twitter
New Twitter bug exposed Android users' private tweets. Pixabay

A bug in Twitter exposed private tweets of some Android users for over five years when they made changes in their settings, like changing the email address linked to their accounts.

According to the micro-blogging platform, the bug (now fixed) disabled the “Protect your Tweets” setting if certain account changes were made on Android devices.

The bug didn’t affect people using Twitter on iOS or desktop, Twitter said on Thursday.

“You may have been impacted by this issue if you had protected Tweets turned on in your settings, used Twitter for Android, and made certain changes to account settings such as changing the email address associated with your account between November 3, 2014, and January 14, 2019.

“People on iOS or the web were not impacted. We fixed the issue on January 14, and we’ll provide updates if other important information becomes available,” Twitter said on its Help page.

The company said it has informed those who were affected by the bug, and has turned “Protect your Tweets” back on for them if it was disabled.

Twitter CEO
Twitter on a smartphone device. VOA

“We encourage you to review your privacy settings to ensure that your aProtect your Tweets’ setting reflects your preferences,” said Twitter, adding it is sorry that this happened.

In May last year, Twitter asked its 336 million users to change their passwords after it discovered a bug that stored passwords in plain text in an internal system.

Twitter said it found no sign that hackers accessed the exposed data but advised users that they should enter a new password on all services where their current password has been used.

Also Read- Android ‘Q’ Expected to Bring System-wide ‘Dark Mode’

Another bug in Twitter’s platform for third-party app developers exposed some Direct Messages (DMs) from nearly 3 million users to outsiders, the micro-blogging platform admitted in September.

The bug ran from May 2017 and after discovering it, Twitter said it fixed the bug to prevent data from being unintentionally sent to the incorrect developer.

Twitter is also facing an investigation by privacy regulators in Ireland over data collection in its link-shortening system. (IANS)