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Twitter India rolls out sponsored ‘Moments’

For publishers, "Moments" is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform

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Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA
  • Twitter India introduces sponsored moments
  • This feature will help connect brand and brand partners
  • It will help greatly in brand integration

Adding a new advertising product to its line-up, Twitter India on Thursday rolled out sponsored “Moments” — a new custom feature to enable brands partner with premium publishers and develop brand integrations.

This new feature will greatly help in brand integration. Pixabay

“An increasing number of people are consuming Twitter ‘Moments’ than ever before, including those created by top publishers in sports, entertainment and news,” Taranjeet Singh, Country Director, Twitter India, said in a statement. To begin with, Maruti Suzuki and NDTV Car and Bike have come on board as partners in Asia Pacific.

“Sponsored Moments” give advertisers the ability to add a branded cover image to the “Moment” in question as well as insert their own brand’s tweets into the round-up.

Also Read: Twitter likely to ban cryptocurrency ads: Report

For publishers, “Moments” is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos and GIFs.

Twitter has launched three types of APIs to facilitate this.
“Sponsored Moments” are an extension of “In-Stream Video Sponsorships”.

It also allows publishers produce and tell stories about events easily. “Sponsored Moments” are an extension of “In-Stream Video Sponsorships” which are customised programmes where brands and publishers are paired up on a one-on-one basis. IANS

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Twitter Unveils The Most Tweeted Hashtags of 2019 in India

The hashtag (#) was born on Twitter 12 years ago. It can help categorise tweets and allow users to access all the conversations on a particular theme

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Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

As the Internet celebrates the 12th birthday of the hashtag on Friday, Twitter unveiled the top hashtags that dominated conversations on the platform in the first half of 2019 in India.

With Tamil action drama film #Viswasam grabbing the top spot, the trend reflected the rise of regional entertainment on Twitter.

This was followed by conversations around politics and governance. Throughout the campaign period for the #LokSabhaElections2019, politicians and political parties used Twitter to communicate with people in the country and across the world, while citizens took to the platform to address their queries directly to contesting leaders.

As cricket fans from all over the world came to Twitter to talk about winning moments, shocking upsets, classic catches, and unique to this World Cup – the memes about the rain — #CWC19 became the top third hashtag this year.

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FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Entertainment continued making trends, with the Indian Telugu-language action drama film #Maharshi grabbing the fourth spot.

With many users tweeting about updating their profile pictures, the fifth most commonly tweeted hashtag of the year was #NewProfilePic, Twitter said.

Also Read: Here’s Why Netflix, Amazon Prime Need to Create Desi Shows in India

Additionally, Twitter launched an emoji to celebrate the symbol that connects communities and unifies conversations. The specially designed emoji is a hashtag symbol stamped on a heart.

The hashtag (#) was born on Twitter 12 years ago. It can help categorise tweets and allow users to access all the conversations on a particular theme. (IANS)