Saturday November 16, 2019
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Twitter India rolls out sponsored ‘Moments’

For publishers, "Moments" is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform

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Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA
  • Twitter India introduces sponsored moments
  • This feature will help connect brand and brand partners
  • It will help greatly in brand integration

Adding a new advertising product to its line-up, Twitter India on Thursday rolled out sponsored “Moments” — a new custom feature to enable brands partner with premium publishers and develop brand integrations.

This new feature will greatly help in brand integration. Pixabay

“An increasing number of people are consuming Twitter ‘Moments’ than ever before, including those created by top publishers in sports, entertainment and news,” Taranjeet Singh, Country Director, Twitter India, said in a statement. To begin with, Maruti Suzuki and NDTV Car and Bike have come on board as partners in Asia Pacific.

“Sponsored Moments” give advertisers the ability to add a branded cover image to the “Moment” in question as well as insert their own brand’s tweets into the round-up.

Also Read: Twitter likely to ban cryptocurrency ads: Report

For publishers, “Moments” is an end-to-end solution for publishing and monetising all forms of content on the micro-blogging platform, including Tweets, photos, videos and GIFs.

Twitter has launched three types of APIs to facilitate this.
“Sponsored Moments” are an extension of “In-Stream Video Sponsorships”.

It also allows publishers produce and tell stories about events easily. “Sponsored Moments” are an extension of “In-Stream Video Sponsorships” which are customised programmes where brands and publishers are paired up on a one-on-one basis. IANS

Next Story

Are you an Avid Twitter User? Your Posts can Reveal How Lonely you are

If we are able to identify lonely individuals and intervene before the health conditions associated with the themes we found begin to unfold, we have a change

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Twitter, User, Posts
Loneliness can be a slow killer, as some of the medical problems associated with it can take decades to manifest. Pixabay

Researchers have found that users who tweet on loneliness are much more likely to write about mental well-being issues and things like struggles with relationships, substance use and insomnia on Twitter.

By applying linguistic analytic models to tweets, researchers were able to gain an insight into the topics and themes that could be associated with loneliness.

“Loneliness can be a slow killer, as some of the medical problems associated with it can take decades to manifest,” said the study’s lead author Sharath Chandra Guntuku, from University of Pennsylvania in the US.

“If we are able to identify lonely individuals and intervene before the health conditions associated with the themes we found begin to unfold, we have a change to help those much earlier in their lives. This could be very powerful and have long-lasting effects on public health,” Guntuku said.

Twitter, User, Posts
By applying linguistic analytic models to tweets, researchers were able to gain an insight into the topics and themes that could be associated with loneliness. Pixabay

By determining typical themes and linguistic markers posted to social media that are associated with people who are lonely, the team has uncovered some of the ingredients necessary to construct a ‘loneliness’ prediction system.

As part of the study, published in the journal BMJ, researchers analysed public accounts from users based in Pennsylvania and found that 6,202 accounts used words such as ‘lonely’ or ‘alone’ more than five times between 2012 and 2016.

Comparing the entire Twitter timelines of these users to a matched group who did not have such language included their posts, the researchers showed that ‘lonely’ users tweeted nearly twice as much and were much more likely to do so at night.

When the tweets were analysed via several different linguistic analytic models, the users who posted about loneliness had an extremely high association with anger, depression and anxiety, when compared to the ‘non-lonely’ group.

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Additionally, the lonely groups were significantly associated with tweeting about struggles with relationships (for example, using phrases like ‘want somebody’ or ‘no one to’) and substance use (‘smoke,’ ‘weed,’ and ‘drunk’)

“On Twitter, we found lonely users expressing a need for social support, and it appears that the use of expletives and the expression of anger is a sign of that being unfulfilled,” Guntuku said.

Users in the group that didn’t post about loneliness seemed to display some social connections, as they were found to be more likely to engage in conversations, especially by including others’ user names (using ‘@twitter_handle’) in their tweets.

In the future, the researchers hope to develop a better measure of the different dimensions of loneliness that online users are feeling and expressing. (IANS)