New York: App ads on Twitter may soon have the option to be video-based, the microblogging site has announced.
In a blog post celebrating one year of mobile ads, Twitter gave an inkling of the forthcoming changes.
The video ads will be much like those you find on other platforms, such as iTunes. Twitter is not limiting advertising to in-app activity as Apple does, so videos could also cleverly highlight the benefits of the app, reported the Next Web.
The company is also changing how advertisers pay for ad space. A new “optimised action bidding” scheme only charges for ads that see results.
This new bidding type allows app install advertisers to optimise their bids according to install while still paying by app click — offering another way to lower cost-per-installs.
Twitter says that can increase cost-efficiency for many of its customers.
Twitter chief executive Jack Dorsey, who faces a lawsuit for hurting Hindu sentiments during his visit to India in November, now faces criticism for promoting Myanmar as a tourist destination despite widespread allegations of human rights abuses in the country.
In a series of tweets, Dorsey said he had travelled to northern Myanmar in November for a meditation retreat.
“The people are full of joy and the food is amazing,” he said, before encouraging his four million followers to visit.
This led to widespread criticism of the Twitter chief, some accused him of ignoring the plight of the Muslim Rohingya minority.
In 2017, Myanmar’s military launched a violent crackdown after Rohingya militants carried out attacks on several police posts. Thousands of people were killed, and human rights organisations said the army has burned land and committed arbitrary killings and rape.
“Writing what is effectively a free tourism advert for them at this time is reprehensible,” one Twitter user wrote in response to Dorsey’s tweets.
“The tone-deafness here is… wow,” another user said. “This is an extremely irresponsible recommendation,” yet another reads. “Does he pay no attention to the news and the outcry on his own platform?”
The military crackdown had also sparked an exodus of more than 700,000 Rohingyas who have since fled to neighbouring Bangladesh to escape the violence and the destruction of their homes.
The UN has described the operation as a “textbook example of ethnic cleansing” and says senior Myanmar officials should be investigated and tried for genocide.
Mohammed Jamjoom, an Al Jazeera correspondent, who has interviewed Rohingya refugees, said he was left “utterly speechless” by Dorsey’s tweets.
Dorsey is yet to respond to the criticism, but earlier said he would track the responses to his tweets.
A court in Rajasthan on December 1, asked the police to file a First Information Report against Dorsey for hurting the sentiments of the Brahmin community by posing for a picture holding an anti-Brahmin message.
Dorsey was seen posing with six female journalists in a picture on Twitter, with a poster in his hands carrying the offending anti-Brahmin message: ‘Smash Brahminical Patriarchy’. (IANS)