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Twitter may allow app advertisers to use video

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New York: App ads on Twitter may soon have the option to be video-based, the microblogging site has announced.

In a blog post celebrating one year of mobile ads, Twitter gave an inkling of the forthcoming changes.

The video ads will be much like those you find on other platforms, such as iTunes. Twitter is not limiting advertising to in-app activity as Apple does, so videos could also cleverly highlight the benefits of the app, reported the Next Web.

The company is also changing how advertisers pay for ad space. A new “optimised action bidding” scheme only charges for ads that see results.

This new bidding type allows app install advertisers to optimise their bids according to install while still paying by app click — offering another way to lower cost-per-installs.

Twitter says that can increase cost-efficiency for many of its customers.

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Twitter Gets Investigated By Ireland Over Data Collection

Both Facebook and Twitter have faced lawsuits for collecting data on links shared in private messages

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Twitter CEO
Twitter on a smartphone device. VOA

 Twitter is reportedly facing an investigation by privacy regulators in Ireland over data collection in its link-shortening system, the media reported.

Privacy regulators in Ireland have launched an investigation into exactly how much data Twitter collects from t.co, its URL-shortening system, The Verge reported late on Saturday.

The investigation stems from a request made by UK professor Michael Veale under the General Data Protection Regulation (GDPR), a comprehensive European privacy law under which EU citizens have a right to request any data collected on them from a given company.

Facebook, Twitter
Facebook COO Sheryl Sandberg, left, accompanied by Twitter CEO Jack Dorsey are sworn in before the Senate Intelligence Committee hearing on ‘Foreign Influence Operations and Their Use of Social Media Platforms’ on Capitol Hill. VOA

But when Veale made that request to Twitter, the company claimed it had no data from its link-shortening service. The professor was sceptical, and wrote to the relevant privacy regulator to see if Twitter was holding back some of his data.

Now, that investigation seems to be underway. The investigation, first reported by Fortune, is confirmed in a letter obtained by The Verge, sent to Veale by the office of the Irish Data Privacy Commissioner, the report said.

Initially designed as a way to save characters in the limited space of a tweet, link-shortening has also proved to be an effective tool at fighting malware and gathering rudimentary analytics.

Twitter
Twitter Chief Executive Officer Jack Dorsey testifies before a Senate Intelligence Committee hearing on foreign influence operations and their use of social media on Capitol Hill. VOA

Those analytics services can also present a significant privacy risk when used in private messages.

Also Read: Facebook Tackles Fake News, Deletes Almost 800 Accounts

Both Facebook and Twitter have faced lawsuits for collecting data on links shared in private messages, although no wrong-doing was conclusively established in either case. (IANS)

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