New York: App ads on Twitter may soon have the option to be video-based, the microblogging site has announced.
In a blog post celebrating one year of mobile ads, Twitter gave an inkling of the forthcoming changes.
The video ads will be much like those you find on other platforms, such as iTunes. Twitter is not limiting advertising to in-app activity as Apple does, so videos could also cleverly highlight the benefits of the app, reported the Next Web.
The company is also changing how advertisers pay for ad space. A new “optimised action bidding” scheme only charges for ads that see results.
This new bidding type allows app install advertisers to optimise their bids according to install while still paying by app click — offering another way to lower cost-per-installs.
Twitter says that can increase cost-efficiency for many of its customers.
It will help developers build a business with the micro blogging site
The company has launched three types of APIs
Twitter has launched “premium full-archive search endpoint”, a premium product for developers that will provide them access to the full Twitter archive, including the first tweet from its CEO Jack Dorsey in 2016.
Starting Friday, the full archive search endpoint is available in beta for the developers’ community.
This is the first time that this data is available outside of site’s enterprise application programming interface (API), the company said in a statement.
“Like the premium 30-day search endpoint, we want to give you greater access to Twitter history, and we want to make it easy to innovate and to grow your solution,” the micro-blogging platform added.
The “premium APIs” can serve as “standard (free and public) APIs” that provide basic query functionality and foundational access to Twitter data and “enterprise APIs” (subscription-based), which deliver real-time and historical data to power businesses at scale. IANS