Tuesday February 19, 2019
Home Science & Technology Twitter may a...

Twitter may allow app advertisers to use video

0
//

New York: App ads on Twitter may soon have the option to be video-based, the microblogging site has announced.

In a blog post celebrating one year of mobile ads, Twitter gave an inkling of the forthcoming changes.

The video ads will be much like those you find on other platforms, such as iTunes. Twitter is not limiting advertising to in-app activity as Apple does, so videos could also cleverly highlight the benefits of the app, reported the Next Web.

The company is also changing how advertisers pay for ad space. A new “optimised action bidding” scheme only charges for ads that see results.

This new bidding type allows app install advertisers to optimise their bids according to install while still paying by app click — offering another way to lower cost-per-installs.

Twitter says that can increase cost-efficiency for many of its customers.

Next Story

Just Like Twitter, LinkedIn Starts Showing Trending Professional Stories

On desktop, it can be found on the right-hand side of the homepage, LinkedIn said.

0
LinkedIn, LinkedIn trending stories, Twitter
Just as in Twitter, on the LinkedIn mobile app, members can find the day's top stories on tapping inside the search bar. Pixabay

Taking a leaf out of Twitter’s book, Microsoft on Monday launched a new way for its over 55 million members of LinkedIn in the country to see the day’s top professional news stories and conversations happening around them — all in one place.

This new experience shows users a list of the top trending stories in India as they develop, along with diverse perspectives and opinions from other members on the platform.

The Microsoft-owned professional networking platform said each of these top stories is curated by the LinkedIn editorial team.

LinkedIn, Twitter
The Microsoft-owned professional networking platform said each of these top stories is curated by the LinkedIn editorial team. Pixabay

“On mobile, it is currently ramped to 25 per cent members, and on desktop it is ramped to 90 per cent members in India,” LinkedIn said.

ALSO READ: Catch Up with The Latest News with the Best News Apps

Just as in Twitter, on the LinkedIn mobile app, members can find the day’s top stories on tapping inside the search bar.

On desktop, it can be found on the right-hand side of the homepage, LinkedIn said. (IANS)

Next Story