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Twitter may allow app advertisers to use video

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New York: App ads on Twitter may soon have the option to be video-based, the microblogging site has announced.

In a blog post celebrating one year of mobile ads, Twitter gave an inkling of the forthcoming changes.

The video ads will be much like those you find on other platforms, such as iTunes. Twitter is not limiting advertising to in-app activity as Apple does, so videos could also cleverly highlight the benefits of the app, reported the Next Web.

The company is also changing how advertisers pay for ad space. A new “optimised action bidding” scheme only charges for ads that see results.

This new bidding type allows app install advertisers to optimise their bids according to install while still paying by app click — offering another way to lower cost-per-installs.

Twitter says that can increase cost-efficiency for many of its customers.

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Twitter Rolls Out Account Activity API For All Developers

With this, Twitter has replaced legacy services like Site Streams, User Streams and "REST Direct Message" endpoints

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Twitter Rolls Out Account Activity API For All Developers
Twitter Rolls Out Account Activity API For All Developers. Pixabay

Twitter has announced that its new Account Activity API is now available to developers and its legacy services will retire on August 16 and not June 19 as earlier reported.

In April 2017, Twitter announced the Account Activity API (application programming interface) to help developers build solutions that enabled businesses to create better engagement experiences.

In December, the company announced the enterprise general availability.

“Today we’re excited to announce the Account Activity API is now generally available to all developers through our developer portal,” the micro-blogging platform said late on Wednesday.

Twitter Rolls Out Account Activity API For All Developers.
Twitter logo, Pixabay

With this, Twitter has replaced legacy services like Site Streams, User Streams and “REST Direct Message” endpoints.

“We did so as part of our efforts to improve the developer experience and provide a sustainable way to help businesses engage with those looking to connect with them,” Twitter said in a blog post.

Also Read: Tweet Analytics Startup Favstar Shuts Down Over Twitter Data Sharing

“As we retire aging APIs, we have no plans to add these capabilities to Account Activity API or create a new streaming service for related use cases,” it added.

The Direct Message endpoints on the “REST API” have been replaced with more functional endpoints. (IANS)

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Tweet Analytics Startup Favstar Shuts Down Over Twitter Data Sharing

Favstar -- a start-up which has been analysing and curating tweets based on their popularity -- has announced that it will shut down its operations on June 19, citing Twitter's decision to change the way it shares data with third-party companies.

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