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Twitter may allow app advertisers to use video

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New York: App ads on Twitter may soon have the option to be video-based, the microblogging site has announced.

In a blog post celebrating one year of mobile ads, Twitter gave an inkling of the forthcoming changes.

The video ads will be much like those you find on other platforms, such as iTunes. Twitter is not limiting advertising to in-app activity as Apple does, so videos could also cleverly highlight the benefits of the app, reported the Next Web.

The company is also changing how advertisers pay for ad space. A new “optimised action bidding” scheme only charges for ads that see results.

This new bidding type allows app install advertisers to optimise their bids according to install while still paying by app click — offering another way to lower cost-per-installs.

Twitter says that can increase cost-efficiency for many of its customers.

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Twitter Lite: A Data-Friendly Version of Twitter Now Available in India

The micro-blogging platform, while releasing second quarter earnings, reported $711 million in revenue -- an increase of 24 per cent year-over-year

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Twitter Lite
Data-friendly Twitter Lite now available in India. Pixabay

The micro-blogging platform has made its data-friendly Twitter Lite Android app available in 21 more countries, including India, which can be downloaded from Google Play Store.

Built for 2G and 3G networks which are still in use in several parts of India, Twitter Lite has an install size of 3MB, saves data and space and loads quickly on unreliable networks.

“While using the app on 2G or 3G, you’ll notice that content will load quickly on Twitter Lite. We want to make sure you can see what’s happening no matter what network you’re on,” Twitter said in a statement late on Monday.

Twitter Lite is now available in the Google Play Store in more than 45 countries.

After a successful trial in the Philippines, Twitter rolled out the data-friendly Lite Android app in 24 countries in December 2017.

By enabling data saver mode, users can control which images and videos load on their phones.

“You can still load all the content at any time by hitting ‘Load image’ or ‘Load video’, helping you save money and data in real time,” said Twitter.

Twitter
Twitter Lite is now available in the Google Play Store in more than 45 countries. (VOA)

The “Bookmarks” feature allows users to save important Tweets for later.

“Twitter Lite supports push notifications, allowing you to keep up with what’s happening around the world,” said the micro-blogging platform that currently has 335 million users.

The night mode feature gives timeline a darker theme — easier on eyes and to read even during the day.

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“Threaded Tweets are now available on Twitter Lite. We’ve made it easy to create a thread by adding a plus button in the composer, so you can connect your thoughts and publish your threaded Tweets all at the same time,” said the statement.

Twitter in July reported a drop of one million users in the second quarter of 2018 — with monthly active user count going down from 336 million in the last quarter to 335 million.

The micro-blogging platform, while releasing second quarter earnings, reported $711 million in revenue — an increase of 24 per cent year-over-year. (IANS)

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