Thursday April 25, 2019
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Twitter may allow app advertisers to use video

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New York: App ads on Twitter may soon have the option to be video-based, the microblogging site has announced.

In a blog post celebrating one year of mobile ads, Twitter gave an inkling of the forthcoming changes.

The video ads will be much like those you find on other platforms, such as iTunes. Twitter is not limiting advertising to in-app activity as Apple does, so videos could also cleverly highlight the benefits of the app, reported the Next Web.

The company is also changing how advertisers pay for ad space. A new “optimised action bidding” scheme only charges for ads that see results.

This new bidding type allows app install advertisers to optimise their bids according to install while still paying by app click — offering another way to lower cost-per-installs.

Twitter says that can increase cost-efficiency for many of its customers.

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Twitter’s New Tool Will Help Reporting Misleading Information About Voting

The rules will also include misleading information about requirements for voting, including identification requirements, misleading statements or information about the official announced date or time of an election.

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So if you see misleading information about how to vote or register to vote, including those that suggest that one can vote by tweet, text message, email, or phone call, you will be able to report such information for review from within the platform. Pixabay

In an attempt to bar people from using its services for the purpose of manipulating the Lok Sabha elections, Twitter on Wednesday announced a new feature to make it easier for users to report misleading information about voting.

The new feature will come into effect in India from Thursday, Twitter said.

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The new tool is in addition to its existing approach to tackling malicious automation and other forms of platform manipulation on the service, Twitter said. Pixabay

So if you see misleading information about how to vote or register to vote, including those that suggest that one can vote by tweet, text message, email, or phone call, you will be able to report such information for review from within the platform.

The rules will also include misleading information about requirements for voting, including identification requirements, misleading statements or information about the official announced date or time of an election.

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Twitter on Wednesday announced a new feature to make it easier for users to report misleading information about voting.
Pixabay

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The platform will start with the 2019 Lok Sabha elections in India and the European Parliament elections and then roll out to other elections globally throughout the rest of the year, Twitter said in a statement.

The new tool is in addition to its existing approach to tackling malicious automation and other forms of platform manipulation on the service, Twitter said. (IANS)

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