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Micro-blogging Platform Twitter Allows Publishers to Monetise Video Views Globally

Over the first half of 2018, publisher earnings for in-stream video ads have more than doubled compared to the same period in 2017

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Twitter, tweets, social media
Twitter allows publishers to monetise video views globally. (VOA)

Publishers of videos on Twitter can now monetise their entire global video audience on the micro-blogging site through in-stream video ads.

Previously, in-stream video ads were limited to the markets in which publishers are based, Twitter said in a statement on Wednesday.

Twitter
Twitter on a smartphone device. Pixabay

Over the past year, Twitter has expanded this capability to nearly 20 global markets, including India.

Twitter said it introduced this update following feedback that there is demand to monetise a publisher’s organic following, outside of their home country.

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Over the first half of 2018, publisher earnings for in-stream video ads have more than doubled compared to the same period in 2017, Twitter said. (IANS)

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Just Like Twitter, LinkedIn Starts Showing Trending Professional Stories

On desktop, it can be found on the right-hand side of the homepage, LinkedIn said.

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LinkedIn, LinkedIn trending stories, Twitter
Just as in Twitter, on the LinkedIn mobile app, members can find the day's top stories on tapping inside the search bar. Pixabay

Taking a leaf out of Twitter’s book, Microsoft on Monday launched a new way for its over 55 million members of LinkedIn in the country to see the day’s top professional news stories and conversations happening around them — all in one place.

This new experience shows users a list of the top trending stories in India as they develop, along with diverse perspectives and opinions from other members on the platform.

The Microsoft-owned professional networking platform said each of these top stories is curated by the LinkedIn editorial team.

LinkedIn, Twitter
The Microsoft-owned professional networking platform said each of these top stories is curated by the LinkedIn editorial team. Pixabay

“On mobile, it is currently ramped to 25 per cent members, and on desktop it is ramped to 90 per cent members in India,” LinkedIn said.

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Just as in Twitter, on the LinkedIn mobile app, members can find the day’s top stories on tapping inside the search bar.

On desktop, it can be found on the right-hand side of the homepage, LinkedIn said. (IANS)