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Micro-blogging Platform Twitter Allows Publishers to Monetise Video Views Globally

Over the first half of 2018, publisher earnings for in-stream video ads have more than doubled compared to the same period in 2017

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Twitter, tweets, social media
Twitter allows publishers to monetise video views globally. (VOA)

Publishers of videos on Twitter can now monetise their entire global video audience on the micro-blogging site through in-stream video ads.

Previously, in-stream video ads were limited to the markets in which publishers are based, Twitter said in a statement on Wednesday.

Twitter
Twitter on a smartphone device. Pixabay

Over the past year, Twitter has expanded this capability to nearly 20 global markets, including India.

Twitter said it introduced this update following feedback that there is demand to monetise a publisher’s organic following, outside of their home country.

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Over the first half of 2018, publisher earnings for in-stream video ads have more than doubled compared to the same period in 2017, Twitter said. (IANS)

Next Story

Google to Test More Variations for Desktop Search Results

Google announces on Twitter to test more desktop Search design after backlash

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Google
After facing backlash from its users, Google announced on Twitter that it will test more variations to the desktop search results. Pixabay

After facing backlash from its users, Google announced on Twitter that it will test more variations and changes to the desktop search results.

Last week, Google introduced a new design for desktop Search that adds site afavicons’ to every result which did not go well with users.

A ‘favicon’, also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page.

In a tweet, Google said it has heard the feedback from users.

Google
Google introduced a new design for desktop Search that adds site afavicons’ to every result which did not go well with users. Pixabay

“Last week we updated the look of Search on desktop to mirror what’s been on mobile for months. We’ve heard your feedback about the update. We always want to make Search better, so we’re going to experiment with new placements for favicons,” the tech company tweeted late Friday.

“Our experimenting will begin today. Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to desktop Search,” Google added.

Not just SEOs and SEMs but a wider set of searchers and Google users criticized the desktop Search changes.

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“Our early tests of the design for desktop were positive. But we appreciate the feedback, the trust people place in Google, and we’re dedicated to improving the experience,” said Google.

“Web publishers have also told us they like having their brand iconography on the search results page. We are experimenting with a change to the current desktop favicons, and will continue to iterate on the design over time,” it added. (IANS)