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Micro-blogging Platform Twitter Allows Publishers to Monetise Video Views Globally

Over the first half of 2018, publisher earnings for in-stream video ads have more than doubled compared to the same period in 2017

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Twitter allows publishers to monetise video views globally. (VOA)
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Publishers of videos on Twitter can now monetise their entire global video audience on the micro-blogging site through in-stream video ads.

Previously, in-stream video ads were limited to the markets in which publishers are based, Twitter said in a statement on Wednesday.

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Twitter on a smartphone device. Pixabay

Over the past year, Twitter has expanded this capability to nearly 20 global markets, including India.

Twitter said it introduced this update following feedback that there is demand to monetise a publisher’s organic following, outside of their home country.

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Over the first half of 2018, publisher earnings for in-stream video ads have more than doubled compared to the same period in 2017, Twitter said. (IANS)

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Twitter CEO Jack Dorsey Under Fire For Myanmar Tweets

Dorsey was seen posing with six female journalists in a picture on Twitter, with a poster in his hands carrying the offending anti-Brahmin message: 'Smash Brahminical Patriarchy'

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

Twitter chief executive Jack Dorsey, who faces a lawsuit for hurting Hindu sentiments during his visit to India in November, now faces criticism for promoting Myanmar as a tourist destination despite widespread allegations of human rights abuses in the country.

In a series of tweets, Dorsey said he had travelled to northern Myanmar in November for a meditation retreat.

“The people are full of joy and the food is amazing,” he said, before encouraging his four million followers to visit.

This led to widespread criticism of the Twitter chief, some accused him of ignoring the plight of the Muslim Rohingya minority.

In 2017, Myanmar’s military launched a violent crackdown after Rohingya militants carried out attacks on several police posts. Thousands of people were killed, and human rights organisations said the army has burned land and committed arbitrary killings and rape.

“Writing what is effectively a free tourism advert for them at this time is reprehensible,” one Twitter user wrote in response to Dorsey’s tweets.

Twitter CEO Jack Dorsey.
Twitter CEO Jack Dorsey.

“The tone-deafness here is… wow,” another user said. “This is an extremely irresponsible recommendation,” yet another reads. “Does he pay no attention to the news and the outcry on his own platform?”

The military crackdown had also sparked an exodus of more than 700,000 Rohingyas who have since fled to neighbouring Bangladesh to escape the violence and the destruction of their homes.

The UN has described the operation as a “textbook example of ethnic cleansing” and says senior Myanmar officials should be investigated and tried for genocide.

Mohammed Jamjoom, an Al Jazeera correspondent, who has interviewed Rohingya refugees, said he was left “utterly speechless” by Dorsey’s tweets.

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Dorsey is yet to respond to the criticism, but earlier said he would track the responses to his tweets.

A court in Rajasthan on December 1, asked the police to file a First Information Report against Dorsey for hurting the sentiments of the Brahmin community by posing for a picture holding an anti-Brahmin message.

Dorsey was seen posing with six female journalists in a picture on Twitter, with a poster in his hands carrying the offending anti-Brahmin message: ‘Smash Brahminical Patriarchy’. (IANS)