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Twitter reportedly working on Snap-like ad feature

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier

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Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA
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  • Twitter is working on a camera-first feature
  • This feature is similar to that of Snapchat
  • This can cause a clash between the two apps

Twitter is reportedly working on a camera-first feature that will let advertisers combine location-based photos and videos with “Twitter Moments” — curated stories about whats happening around — to sponsor events or place ads in between tweeted posts, media reported. According to a report in CNBC on Thursday, the move is seen to rival Snap Inc. which has been popular with advertisers.

Twitter will now also have the camera-first feature.

“With this change, the emphasis on the platform would change from text to video and images, giving advertisers a competitor to one of Snap’s most popular advertising opportunities,” three senior agency executives familiar with the development were quoted as saying in the report.

Snap collects location-based snaps around certain topics and displays them together as a highlighted post on its Discover tab — a feature that has proven popular with advertisers. Twitter’s feature would work in a similar way in Twitter Moments.

However, it is unclear when the feature would launch and it could still be refined significantly or scrapped entirely, the report said. Twitter has been going after new advertising business after it posted its first profit.

Also Read: Facebook, Twitter Urged to Do More to Police Hate on Sites

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier.

Ad revenue rose one percent to $644 million. Twitter reported a net profit of $91.1 million, compared to a loss of $167.1 million, a year earlier. IANS

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Apple to shut its last Watch-exclusive store in May

Apple's shipments in the fourth quarter of 2017 grew by more than 32 percent over the fourth quarter of 2016 to eight million

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Apple Watch Nike+ smartwatch. Flickr

Apple will shut down its last of the three Apple Watch-exclusive stores — located in Tokyo — it built when it launched the wearable in 2015.

On May 13, the last Apple Watch-exclusive store will close its doors. Twitter user Shotaro Akiba has shared a photo on the microblogging platform showing the department store’s announcement, Engadget reported on Sunday.

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Many apps pulled out of the watchOS. VOA

Apple had shut down the other two stores in London and Paris last year. According to 9to5mac website, the shop held a sale in which it was selling the remaining Apple Watch Edition inventory for as little as $700.

These 18-karat gold watches were sold for at least $10,000 and as much as $17,000 when they first became available, the report said.

Earlier this month, high-profile applications, including Instagram, Amazon, Google Maps and Twitter, pulled out their apps from the WatchOS. Driven by Apple Watch Series 3 shipments, the Cupertino-headquartered giant shipped a record 18 million Watch devices in 2017 — an increase of 54 per cent compared to the previous year.

Also Read: Apple working on gold variant of iPhone X: Report

“The Series 3 was the key growth driver, as total shipments of the latest version of Apple’s Watch were just under nine million, making up nearly half of all shipments in 2017,” Singapore-based market research firm Canalys said.

Apple’s shipments in the fourth quarter of 2017 grew by more than 32 percent over the fourth quarter of 2016 to eight million — the highest-ever number of shipments in a single quarter for any wearable vendor. IANS

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