Tuesday March 26, 2019
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Twitter reportedly working on Snap-like ad feature

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier

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Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA
  • Twitter is working on a camera-first feature
  • This feature is similar to that of Snapchat
  • This can cause a clash between the two apps

Twitter is reportedly working on a camera-first feature that will let advertisers combine location-based photos and videos with “Twitter Moments” — curated stories about whats happening around — to sponsor events or place ads in between tweeted posts, media reported. According to a report in CNBC on Thursday, the move is seen to rival Snap Inc. which has been popular with advertisers.

Twitter will now also have the camera-first feature.

“With this change, the emphasis on the platform would change from text to video and images, giving advertisers a competitor to one of Snap’s most popular advertising opportunities,” three senior agency executives familiar with the development were quoted as saying in the report.

Snap collects location-based snaps around certain topics and displays them together as a highlighted post on its Discover tab — a feature that has proven popular with advertisers. Twitter’s feature would work in a similar way in Twitter Moments.

However, it is unclear when the feature would launch and it could still be refined significantly or scrapped entirely, the report said. Twitter has been going after new advertising business after it posted its first profit.

Also Read: Facebook, Twitter Urged to Do More to Police Hate on Sites

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier.

Ad revenue rose one percent to $644 million. Twitter reported a net profit of $91.1 million, compared to a loss of $167.1 million, a year earlier. IANS

Next Story

Ahead of ‘Shazam’, Snapchat’s New AR Lens is Here

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues

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Snapchat Logo, VOA

Ahead of the release of a Warner Bros. feature film “Shazam”, photo-messaging app Snapchat has created a voice-activated Augmented Reality (AR) Lens to back the movie.

Users are allowed to access the new Lens either by scanning the Snapcode on “Shazam” movie posters or by saying “OK, Shazam”, Social Media Today reported on Friday.

“Adding new elements to Lenses makes sense — Snapchat has previously reported that a third of its 186 million daily active users ‘play with Lenses every day’, which would currently equate to some 62 million users,” the report said.

Snapchat is reportedly planning to launch more "Lenses" that will react to sounds over the coming weeks.
Snapchat. IANS

In May 2018, the app launched a new set of Lens that could respond to video as well as audio cues.

In August, Snapchat released a new range of Lenses triggered by different spoken terms like “hi”, “love”, “yes”, “no” and “wow”.

Also Read- Netflix Testing New Mobile-only Subscription Plan For India

Enabling brands to tap into this, and maximise exposure through as many creative options as possible, is another way that Snapchat can grow its business appeal and capitalise on the popularity of the app, especially with younger users, the report added. (IANS)