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Twitter reportedly working on Snap-like ad feature

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier

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Twitter to soon release Snapchat like feature. VOA
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  • Twitter is working on a camera-first feature
  • This feature is similar to that of Snapchat
  • This can cause a clash between the two apps

Twitter is reportedly working on a camera-first feature that will let advertisers combine location-based photos and videos with “Twitter Moments” — curated stories about whats happening around — to sponsor events or place ads in between tweeted posts, media reported. According to a report in CNBC on Thursday, the move is seen to rival Snap Inc. which has been popular with advertisers.

Twitter will now also have the camera-first feature.

“With this change, the emphasis on the platform would change from text to video and images, giving advertisers a competitor to one of Snap’s most popular advertising opportunities,” three senior agency executives familiar with the development were quoted as saying in the report.

Snap collects location-based snaps around certain topics and displays them together as a highlighted post on its Discover tab — a feature that has proven popular with advertisers. Twitter’s feature would work in a similar way in Twitter Moments.

However, it is unclear when the feature would launch and it could still be refined significantly or scrapped entirely, the report said. Twitter has been going after new advertising business after it posted its first profit.

Also Read: Facebook, Twitter Urged to Do More to Police Hate on Sites

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier.

Ad revenue rose one percent to $644 million. Twitter reported a net profit of $91.1 million, compared to a loss of $167.1 million, a year earlier. IANS

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Twitter Rolls out Update For iOS Users

Twitter has also considering an edit functionality

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Twitter rolling out updated search tab for iOS users. Pixabay

Twitter is rolling out an update for iOS users in the US where they can see tweets they care about the most in the search tab via new “sections”.

Currently, the Twitter search tab in the iOS app offers a vertically scrolling list of trending topics.

The users can now move horizontally to view the top news and tweets.

“We added sections so it’s easier for you to see the Tweets you care about the most, starting today in the US,” the company tweeted late on Wednesday.

Twitter, India
Twitter on a smartphone device. Pixabay

Twitter has also considering an edit functionality.

Its CEO and co-founder Jack Dorsey, who is in India this week, said on November 12 that the micro-blogging platform has been considering edit button for quite some time but did not reveal any specific timeline.

Also Read- We Disagree with Apple But Android Use Purely on Merit: Facebook

“A lot of people want the edit button because they want to quickly fix a mistake they made. Like a misspelling or tweeting the wrong URL. That’s a lot more achievable than allowing people to edit any tweet all the way back in time,” Dorsey told the gathering at IIT-Delhi. (IANS)