Wednesday September 19, 2018
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Twitter reportedly working on Snap-like ad feature

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier

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Twitter to soon release Snapchat like feature. VOA
Fake accounts on Twitter are many. VOA
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  • Twitter is working on a camera-first feature
  • This feature is similar to that of Snapchat
  • This can cause a clash between the two apps

Twitter is reportedly working on a camera-first feature that will let advertisers combine location-based photos and videos with “Twitter Moments” — curated stories about whats happening around — to sponsor events or place ads in between tweeted posts, media reported. According to a report in CNBC on Thursday, the move is seen to rival Snap Inc. which has been popular with advertisers.

Twitter will now also have the camera-first feature.

“With this change, the emphasis on the platform would change from text to video and images, giving advertisers a competitor to one of Snap’s most popular advertising opportunities,” three senior agency executives familiar with the development were quoted as saying in the report.

Snap collects location-based snaps around certain topics and displays them together as a highlighted post on its Discover tab — a feature that has proven popular with advertisers. Twitter’s feature would work in a similar way in Twitter Moments.

However, it is unclear when the feature would launch and it could still be refined significantly or scrapped entirely, the report said. Twitter has been going after new advertising business after it posted its first profit.

Also Read: Facebook, Twitter Urged to Do More to Police Hate on Sites

The company reported $87 million in data licensing and other non-advertising revenue, up 10 percent from a year earlier.

Ad revenue rose one percent to $644 million. Twitter reported a net profit of $91.1 million, compared to a loss of $167.1 million, a year earlier. IANS

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Twitter Announces to Revert its Timeline Into A Pure Chronological Feed

Twitter has updated the "Show the best Tweets first" setting

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Twitter revives pure chronological timeline for over 300 mn users. Pixabay

Giving its over 336 million users more control, Twitter has announced that it will completely revert their timeline into a pure reverse chronological feed.

The micro-blogging platform in 2016 announced that it will only show “most important tweets” and stop the most recent tweets first which irked many users.

In a series of tweets on Tuesday, Twitter announced that in the coming weeks, it will start testing a “way to switch between a timeline of tweets that are most relevant for you and a timeline of the latest tweets”.

“We’ve learned that when showing the best Tweets first, people find Twitter more relevant and useful. However, we’ve heard feedback from people who, at times, prefer to see the most recent tweets,” said Twitter.

“Our goal with the timeline is to balance showing you the most recent tweets with the best tweets you’re likely to care about, but we don’t always get this balance right,” it added.

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The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

This is how it will work.

Flip on the feature in your settings from the iOS or Android Twitter app.

When you open Twitter after being away for a while, the tweets you’re most likely to care about will appear at the top of your timeline — still recent and in reverse chronological order.

The rest of the tweets will be displayed right underneath, also in reverse chronological order, as always.

“At any point, just pull-to-refresh to see all new tweets at the top in the live, up-to-the-second experience you already know and love,” said Twitter.

Twitter
Twitter on a smartphone device. Pixabay

“We’re working on making it easier for people to control their Twitter timeline, including providing an easy switch to see the most recent tweets,” said Twitter Product Lead Kayvon Beykpour.

Twitter has updated the “Show the best Tweets first” setting.

Also Read- Samsung India Launches Home Screen Range

“When off, you’ll only see tweets from people you follow in reverse chronological order. Previously when turned off, you’d also see ‘In case you missed it’ and recommended tweets from people you don’t follow,” it noted. (IANS)

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