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Twitter Says Removal Of Fake Accounts Does Not Hurt User Metrics

Removing accounts could lead to a drop in the number of monthly active users (MAUs) in the second quarter, claimed the report

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Twitter reported 336 million monthly active users at the end of the first quarter of this year.
Twitter reported 336 million monthly active users at the end of the first quarter of this year. Pixabay
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While confirming a The Washington Post report that Twitter has been suspending as much as one million questionable accounts per day in recent months, the microblogging site refuted the claim that the move will lead to decline in the numbers of monthly active users.

Twitter suspended more than 70 million accounts in May and June, and the pace has continued in July, The Washington Post reported.

“Some clarifications: most accounts we remove are not included in our reported metrics as they have not been active on the platform for 30 days or more, or we catch them at sign up and they are never counted,” Twitter CFO Ned Segal said in a tweet on Monday while responding to the report in The Washington Post.

Twitter reported 336 million monthly active users at the end of the first quarter of this year.

Twitter suspended more than 70 million accounts in May and June, and the pace has continued in July, The Washington Post reported.
Twitter suspended more than 70 million accounts in May and June, and the pace has continued in July, The Washington Post reported. Pixabay

“If we removed 70 million accounts from our reported metrics, you would hear directly from us. This article reflects us getting better at improving the health of the service. Look forward to talking more on our earnings call July 27!” Segal said in another tweet.

But the confirmation of removal of fake accounts, even if not from the reported metrics, Twitter’s shares fell nearly 9 per cent in midday trading Monday, erasing $3.1 billion in market value, Fortune.com reported.

Also Read: Twitter Ads Transparency Centre Lets Users View who Bought its Ads

According to the report in The Washington Post on July 6, the rate of account suspensions at Twitter has more than doubled since October when the micro-blogging platform revealed to US Congress how the Russians used fake accounts to manipulate the 2016 presidential election.

Removing accounts could lead to a drop in the number of monthly active users (MAUs) in the second quarter, claimed the report. (IANS)

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Twitter Tests new Advertisement Strategy for Trending Topic

When tapped, ads under "Promoted Trend Spotlight" would open a feed of tweets with one of the advertiser's related tweets at the top

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Twitter earlier replaced the "Moments" feature with "Explore" that serves as the home for finding out what's happening on Twitter, including trends. Pixabay

Micro blogging site Twitter is reportedly starting to test a new advertising strategy to boost revenue from its trending topics.

The “Promoted Trend Spotlight” ads put a big visual banner equipped with a GIF or image background atop the “Explore” tab, TechCrunch reported on Thursday.

The banners appear for the first two times a user visits that day, according to the report.

Twitter
Twitter on a smartphone device. Pixabay

Twitter earlier replaced the “Moments” feature with “Explore” that serves as the home for finding out what’s happening on Twitter, including trends.

The “Promoted Trend Spotlight” ads are bought as an add-on to the existing “Promoted Trends” ads that are inserted amongst the list of Twitter’s most popular topics, the TechCrunch report said.

Also Read: Prepare Yourself: You’re Going to Lose Some of Your Twitter Followers

“We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform,” a Twitter spokesperson was quoted as saying.

When tapped, ads under “Promoted Trend Spotlight” would open a feed of tweets with one of the advertiser’s related tweets at the top. (IANS)