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Twitter Searching For ‘A Unique Leader’ To Take Indian Operations To Next Level

Twitter India is growing with a positive trajectory, in fact, one of the fastest-growing markets for Twitter in the world. 

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Twitter gives more freedom to report spam, fake accounts. Pixabay

Twitter, which is growing with a positive trajectory in India, is looking for “a unique leader” who can take the country operations to the next level, the micro-blogging platform said on Friday.

“Twitter India is growing with a positive trajectory, in fact, one of the fastest-growing markets for Twitter in the world.

“While we are on the lookout for a unique leader who can take the team to the next level, Twitter India has an interim country head, Balaji Krish, who is in charge and leading the team forward,” a Twitter spokesperson told IANS.

Twitter, tweets, social media
Twitter allows publishers to monetise video views globally. (VOA)

Reacting to an IANS story on January 29 stating that after Taranjeet Singh quit as Twitter’s Country Director for India in September last year, there is no India head for the last couple of months, the company said Balaji, Twitter’s global head of revenue strategy and operations, took on the role of interim country head in September 2018 and remains in the role today.

“Twitter India has had no further changes to the executive team since Taranjeet’s departure end of last year. In fact, Twitter has bolstered the India team with the recent additions of Akash Batra and Kanika Mittal as part of the revenue management team,” the spokesperson informed.

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According to the company, another senior employee Arvinder Gujral moved to take on a regional role as Managing Director for Southeast Asia at Twitter more than 12 months ago and continues in that position.

Anupam Dixit, Twitter’s Industry Head in India, took up a growth opportunity to move to Twitter Singapore as part of his learning and development. (IANS)

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Comments on Social Media May Hinder Credibility of Health Professionals

The only factor that influenced viewers’ perception of the profile owner’s professionalism was a single work day frustration comment

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India Polls, Fake News, Millions
Mostly first-time smartphone users, from the smaller towns and rural areas with no prior digital experience -- are particularly vulnerable to sharing fake information on social media platforms. Pixabay

For health professionals, posting a single negative comment on their Facebook profiles may hinder their credibility with current or potential clients, according to a study.

The findings, published in the Journal of Medical Internet Research, show that Facebook posts that may affect people’s perceptions of professionalism.

Researchers found that only one subtle comment posted expressing workplace frustration was enough for people to view one as a less credible health professional.

“This study provides the first evidence of the impact a health professionals’ personal online disclosures can have on his/her credibility,” said Serge Desmarais, Professor at the University of Guelph in Canada.

“This finding is significant not only because health professionals use social media in their personal lives, but are also encouraged to use it to promote themselves and engage with the public,” Desmarais said.

For the study, the research team involved more than 350 participants who viewed a mock Facebook profile and rated the profile owner’s credibility and then rated their own willingness to become his client.

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Multiple apps are displayed on an iPhone in New York. VOA

The researchers tested factors, including the identified gender of the Facebook profile owner, whether they listed their profession as a veterinarian or medical physician and whether their profile included a posting of an ambiguous work day comment or a comment expressing frustration.

The only factor that influenced viewers’ perception of the profile owner’s professionalism was a single work day frustration comment.

On a scale from 0 to 100, the profile with the negative workday comment was rated 11 points lower (56.7) than the one with an ambiguous work day comment (67.9).

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“That’s a meaningful drop. This shows that it takes just one simple comment for people to view you as less professional and to decide they don’t want to become a client of yours,” said Desmarais.

“Depending on who sees your posts, you may really hurt your reputation just by being up late one night, feeling frustrated and posting your thoughts online,” Desmarais added. (IANS)