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Micro-blogging Site Twitter Showing More Sponsored Ads in Users’ Timeline

According to Twitter, all Promoted Tweets are clearly labelled as Promoted when an advertiser is paying for their placement on the platform

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Twitter on a smartphone device. Pixabay

If you are witnessing more sponsored ads in your Twitter timeline, you are not alone. Twitter is running a test that has increased the number of promoted tweets in users’ timelines.

According to Buzzfeed News, the test, however, resulted in users complaining about “clickbait-style ads and at least one malicious campaign”.

One promoted tweet linked to an article about overseas women looking for American men.

Another offered to explain: “Why one in two Slavic women want to spend their lives with a Western man.”

One malicious campaign used false articles to promote casinos.

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FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Popular with advertisers, Promoted Tweets has in the past been exploited by Bitcoin scammers as well.

Twitter later removed the malicious campaign.

“We are always running experiments with our ad experience, including with the various aspects of ad frequency and targeting. We welcome feedback on how people feel about the ads they see via the down arrow on Tweets,” a Twitter statement read.

Also Read: Here’s How TikTok Made PM Modi Popular Among Young Voters

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.

According to Twitter, all Promoted Tweets are clearly labelled as Promoted when an advertiser is paying for their placement on the platform. (IANS)

Next Story

Microblogging Site Twitter Updates Android App After Users Report Glitch

Those users who have not installed version 8.28 can visit the Play Store listing and tap the overflow menu in the top-right corner to uncheck "Enable auto-update."

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Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

Hours after Android users reported glitches while logging into Twitter after it crashed on Wednesday, the micro blogging site rolled out an update on the Google Play Store.

Earlier in the day, the firm had acknowledged the issue and said it had started fixing it.

“We are investigating a problem with the latest version of our Android app that causes it to crash immediately once it is opened. If you use Twitter for Android, we suggest not updating it until we let you know it’s fixed. Sorry for the inconvenience!” the micro blogging site tweeted.

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A man reads tweets on his phone in front of a displayed Twitter logo. VOA

The glitch happened apparently due to the roll out of an update to its first-party app bringing it to version 8.28.

The update caused the app to immediately crash upon launch on Android.

Also Read: Tech Giant Apple to Release Smart Keyboard with Scissor Design in Year 2020

Those who have already installed the update and are not able to use Twitter, could go to the app’s info page and clear data and storage to get it working again.

Those users who have not installed version 8.28 can visit the Play Store listing and tap the overflow menu in the top-right corner to uncheck “Enable auto-update.” (IANS)