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Micro-blogging Site Twitter Showing More Sponsored Ads in Users’ Timeline

According to Twitter, all Promoted Tweets are clearly labelled as Promoted when an advertiser is paying for their placement on the platform

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Twitter on a smartphone device. Pixabay

If you are witnessing more sponsored ads in your Twitter timeline, you are not alone. Twitter is running a test that has increased the number of promoted tweets in users’ timelines.

According to Buzzfeed News, the test, however, resulted in users complaining about “clickbait-style ads and at least one malicious campaign”.

One promoted tweet linked to an article about overseas women looking for American men.

Another offered to explain: “Why one in two Slavic women want to spend their lives with a Western man.”

One malicious campaign used false articles to promote casinos.

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FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Popular with advertisers, Promoted Tweets has in the past been exploited by Bitcoin scammers as well.

Twitter later removed the malicious campaign.

“We are always running experiments with our ad experience, including with the various aspects of ad frequency and targeting. We welcome feedback on how people feel about the ads they see via the down arrow on Tweets,” a Twitter statement read.

Also Read: Here’s How TikTok Made PM Modi Popular Among Young Voters

Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.

According to Twitter, all Promoted Tweets are clearly labelled as Promoted when an advertiser is paying for their placement on the platform. (IANS)

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Micro-blogging Site Twitter Aims to Restrict Users, Not World Leaders Like Trump

"These are constantly evolving challenges and we'll keep our policies and approach under advisement, particularly as we learn more about the relationship between Tweets from world leaders and the potential for offline harm," it added

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Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

Stating that world leaders are not above its policies “entirely,” Twitter has decided to restrict how users can interact with harmful tweets from world leaders who break its rules, but did not clarify whether it will remove or block the world leader like US President Donald Trump from doing so.

The micro-blogging platform said it will not allow users to like, reply, share or retweet offending posts from world leaders.

“You will not be able to like, reply, share, or Retweet the Tweet in question. You will still be able to express your opinion with Retweet with Comment,” the company said on Tuesday.

“Our goal is to enforce our rules judiciously and impartially. In doing so, we aim to provide direct insight into our enforcement decision-making, to serve public conversation, and protect the public’s right to hear from their leaders and to hold them to account,” it added.

Twitter has been facing pressure to take action against US President Donald Trump for posting controversial tweets, but the micro-blogging platform has been evading action.

Earlier this month, California Senator Kamala Harris, who is a 2020 Democrat presidential candidate, asked Twitter to suspend Trump’s account for attacking lawmakers and the whistleblower behind a complaint on his shady dealings with Ukraine.

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A man reads tweets on his phone in front of a displayed Twitter logo. VOA

“Trump’s Twitter account should be suspended. There’s plenty of evidence to suggest that he is irresponsible with his words in a way that could result in harm as the privilege of using those words in that way should probably be taken from him,” Harris told CNN.

Trump has repeatedly used Twitter to attack his political opponents.

In a series of tweets, he said that House Intelligence Chairman Adam Schiff should be arrested for treason for exaggerating parts of phone call Trump had with Zelensky.

Also Read: Uber Lays off 350 Staff Across Eats, Self-driving Wings

If a tweet from a world leader does violate its rules, but there is a clear public interest value to keeping the Tweet on the service, the company said on Tuesday that it “may place it behind a notice that provides context about the violation and allows people to click through should they wish to see the content”.

“With critical elections and shifting political dynamics around the world, we recognise that we’re operating in an increasingly complex and polarised political culture,” said Twitter.

“These are constantly evolving challenges and we’ll keep our policies and approach under advisement, particularly as we learn more about the relationship between Tweets from world leaders and the potential for offline harm,” it added. (IANS)