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Social Media Becomes Major Battleground For Political Parties,Twitter Starts Showing Billing Details Of Political Ads

Earlier, the data from Facebook's Ad Archive report showed that advertisers in India spent over Rs 4 crore for political ads on the platform last month and more than half of the amount came from the ruling Bharatiya Janata Party and its backers.

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A light gray box will appear before the tweet, notifying users that it's in violation, but it will remain available to them. Pixabay

With social media turning out to be a major battleground for political parties in the upcoming Lok Sabha elections, Twitter has started to show billing details of political ads as its Ads Transparency Center for the country went live on Monday.

The move follows a similar initiative by Facebook launched last month.

Political campaigning ads may only be promoted via the use of Promoted Tweets and In-Stream Video Ads; no other Twitter advertising products can be used at this time.

The Ads Transparency Center shows billing information, spend, and impression data for each promoted tweet.

“The billing information tab shows all billing addresses — city and state only — associated with the ad account,” Twitter said.

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The Ads Transparency Center shows billing information, spend, and impression data for each promoted tweet.
Pixabay

Political campaigning ads on Twitter refer to ads purchased by a political party recognised by the Election Commission of India, ads purchased by a candidate and ads that advocate for or against a clearly identified candidate or political party for Indian general elections.

Political campaigning advertisers must go through Twitter’s certification process and provide profile photo, header photo, and website must be consistent with the handle’s online presence.

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The Ad Archive report showed that Facebook has started taking down political ads that were placed without a disclaimer including government campaigns like Digital India. Pixabay

The biography of advertisers should also include a website that provides valid contact information, Twitter said.

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Earlier, the data from Facebook’s Ad Archive report showed that advertisers in India spent over Rs 4 crore for political ads on the platform last month and more than half of the amount came from the ruling Bharatiya Janata Party and its backers.

The Ad Archive report showed that Facebook has started taking down political ads that were placed without a disclaimer including government campaigns like Digital India. (IANS)

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Micro-blogging Site Twitter Aims to Restrict Users, Not World Leaders Like Trump

"These are constantly evolving challenges and we'll keep our policies and approach under advisement, particularly as we learn more about the relationship between Tweets from world leaders and the potential for offline harm," it added

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Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

Stating that world leaders are not above its policies “entirely,” Twitter has decided to restrict how users can interact with harmful tweets from world leaders who break its rules, but did not clarify whether it will remove or block the world leader like US President Donald Trump from doing so.

The micro-blogging platform said it will not allow users to like, reply, share or retweet offending posts from world leaders.

“You will not be able to like, reply, share, or Retweet the Tweet in question. You will still be able to express your opinion with Retweet with Comment,” the company said on Tuesday.

“Our goal is to enforce our rules judiciously and impartially. In doing so, we aim to provide direct insight into our enforcement decision-making, to serve public conversation, and protect the public’s right to hear from their leaders and to hold them to account,” it added.

Twitter has been facing pressure to take action against US President Donald Trump for posting controversial tweets, but the micro-blogging platform has been evading action.

Earlier this month, California Senator Kamala Harris, who is a 2020 Democrat presidential candidate, asked Twitter to suspend Trump’s account for attacking lawmakers and the whistleblower behind a complaint on his shady dealings with Ukraine.

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A man reads tweets on his phone in front of a displayed Twitter logo. VOA

“Trump’s Twitter account should be suspended. There’s plenty of evidence to suggest that he is irresponsible with his words in a way that could result in harm as the privilege of using those words in that way should probably be taken from him,” Harris told CNN.

Trump has repeatedly used Twitter to attack his political opponents.

In a series of tweets, he said that House Intelligence Chairman Adam Schiff should be arrested for treason for exaggerating parts of phone call Trump had with Zelensky.

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If a tweet from a world leader does violate its rules, but there is a clear public interest value to keeping the Tweet on the service, the company said on Tuesday that it “may place it behind a notice that provides context about the violation and allows people to click through should they wish to see the content”.

“With critical elections and shifting political dynamics around the world, we recognise that we’re operating in an increasingly complex and polarised political culture,” said Twitter.

“These are constantly evolving challenges and we’ll keep our policies and approach under advisement, particularly as we learn more about the relationship between Tweets from world leaders and the potential for offline harm,” it added. (IANS)