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Twitter To Stop Reporting Monthly Active Users

As mDAU will be the metric we use to show the size of our audience and engagement going forward, we will discontinue disclosing MAU after Q1 2019, it added

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TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

Twitter on Thursday said it would stop reporting monthly active users (MAUs) after Q1 2019 as it would switch to a new metric called monetizable daily active users (mDAUs) to reflect its audience moving forward.

“Monetizable DAU are Twitter users who log in and access Twitter on any given day through twitter.com or our Twitter applications that are able to show ads,” the company said in a statement.

Average monetizable DAU (mDAU) were 126 million in Q4, up 9 per cent year-over-year, with double-digit growth in five out of our top 10 global markets.

The monthly active users, however, fell to 321 million in the fourth quarter from 326 million in the third quarter.

Twitter CEO
This April 26, 2017, photo shows the Twitter app icon on a mobile phone in Philadelphia. VOA

Announcing its fourth quarter results, Twitter posted $909 million in revenue and net income of $255 million in Q4. Shares fell nearly 7 per cent after the results were announced.

Japan was its second largest market after the US, growing 30 per cent and contributing $138 million in Q4.

The total revenue for 2018 exceeded $3 billion.

“Video ad formats continued to be our fastest-growing ad format in Q4, driven by strength in Video Website Card, in-stream pre-roll, and First View ads. Video was more than half of ad revenue for Q4 and for 2018,” Twitter said in a statement.

Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

Twitter said its mDAU are not comparable to current disclosures from other companies, many of whom share a more expansive metric that includes people who are not seeing ads.

“We want to align our external stakeholders around one metric that reflects our goal of delivering value to people on Twitter every day and monetizing that usage.

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“So, starting this quarter, in addition to sharing the growth in mDAU as we have since 2016, we are disclosing the absolute number of average mDAU (previously referred to as DAU), for both the US and international markets,” said Twitter.

As mDAU will be the metric we use to show the size of our audience and engagement going forward, we will discontinue disclosing MAU after Q1 2019, it added. (IANS)

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Twitter for Mac App is Coming Back, Company Confirms

The company previously had a Twitter for Mac app that was discontinued in February 2018

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Twitter, Mac, App
Twitter made the announcement during Apple's WWDC conference last week. Pixabay

Micro-blogging site Twitter has announced that it will be bringing back “Twitter to Mac” with help from Apple’s Project Catalyst, Pro, which is Apple’s initiative to help developers port their iOS apps into Mac.

It made the announcement during Apple’s WWDC conference last week, saying that the app would launch with Catalina and this new version would have a variety of features like dark mode, keyboard shortcuts, multiple windows, and notifications, The Verge reported late on Saturday.

In a post about the return of it for Mac users, the company said: “We are excited that Project Catalyst will enable us to bring it back to the Mac by leveraging our existing iOS codebase. We’ll also be able to add native Mac features on top of our existing iPad experience, while keeping our maintenance efficient as we continue to improve this shared codebase in the years to come.”

The company previously had a “Twitter for Mac app” that was discontinued in February 2018 because it was not sustainable to maintain two separate codebases.

Twitter, Mac, App
Micro-blogging site Twitter has announced that it will be bringing back “Twitter to Mac” with help from Apple’s Project Catalyst, Pro. Pixabay

According to the report, the company said that with Project Catalyst, they would be able to use their existing iOS codebase along with new features for desktops.

Also Read- Shanghai Disney Resort Becomes Home to over 90 Kinds of Birds

The all-new Twitter for Mac is being developed and is scheduled for an early launch by this year on macOS Catalina 10.15. (IANS)