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Twitter To Stop Reporting Monthly Active Users

As mDAU will be the metric we use to show the size of our audience and engagement going forward, we will discontinue disclosing MAU after Q1 2019, it added

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TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

Twitter on Thursday said it would stop reporting monthly active users (MAUs) after Q1 2019 as it would switch to a new metric called monetizable daily active users (mDAUs) to reflect its audience moving forward.

“Monetizable DAU are Twitter users who log in and access Twitter on any given day through twitter.com or our Twitter applications that are able to show ads,” the company said in a statement.

Average monetizable DAU (mDAU) were 126 million in Q4, up 9 per cent year-over-year, with double-digit growth in five out of our top 10 global markets.

The monthly active users, however, fell to 321 million in the fourth quarter from 326 million in the third quarter.

Twitter CEO
This April 26, 2017, photo shows the Twitter app icon on a mobile phone in Philadelphia. VOA

Announcing its fourth quarter results, Twitter posted $909 million in revenue and net income of $255 million in Q4. Shares fell nearly 7 per cent after the results were announced.

Japan was its second largest market after the US, growing 30 per cent and contributing $138 million in Q4.

The total revenue for 2018 exceeded $3 billion.

“Video ad formats continued to be our fastest-growing ad format in Q4, driven by strength in Video Website Card, in-stream pre-roll, and First View ads. Video was more than half of ad revenue for Q4 and for 2018,” Twitter said in a statement.

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The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

Twitter said its mDAU are not comparable to current disclosures from other companies, many of whom share a more expansive metric that includes people who are not seeing ads.

“We want to align our external stakeholders around one metric that reflects our goal of delivering value to people on Twitter every day and monetizing that usage.

Also Read- Instagram Adding IGTV Previews on Main Feed

“So, starting this quarter, in addition to sharing the growth in mDAU as we have since 2016, we are disclosing the absolute number of average mDAU (previously referred to as DAU), for both the US and international markets,” said Twitter.

As mDAU will be the metric we use to show the size of our audience and engagement going forward, we will discontinue disclosing MAU after Q1 2019, it added. (IANS)

Next Story

Twitter Planning Bitcoin Payments as Tips on its Platform

Dorsey has also hired Bitcoin developers for his payments company

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Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

Twitter is considering a feature that would allow users to tip one another – in Bitcoins though.

The Information reports that the micro-blogging platform is working on implementing a new payment feature to let people send money to each other.

It is not yet clear whether the Twitter tipping feature would integrate with Jack Dorsey’s other company, Square, which is a financial services, merchant services aggregator, and mobile payment company based in San Francisco.

Dorsey has made absolutely no secret of his love of Bitcoin over the years.

NewsBTC has reported on the Twitter CEO opining that Bitcoin will one day be the currency of the internet and his company Square integrating cryptocurrency payments.

Business, Twitter, Invest, Investment, Start-up, Kochi
A man reads tweets on his phone in front of a displayed Twitter logo. VOA

“Dorsey has been a major investor in the Bitcoin micropayments solution Lightning Network,” said the report.

Dorsey will move to Africa for three-six months this year to “define the future”.

“Sad to be leaving the continent for now. Africa will define the future (especially the bitcoin one!). Not sure where yet, but I’ll be living here for 3-6 months mid-2020. Grateful I was able to experience a small part,” said the Twitter CEO.

Also Read: Apple to Sell 80-85mn iPhones with 5G Connectivity

Dorsey has also hired Bitcoin developers for his payments company.

He is an advocate of digital currency bitcoin but he also says it is “not functional as a currency”. (IANS)