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Twitter Testing a New Feature Called ‘Hide Replies’

A Twitter user can also hide replies that attempt to correct misinformation or offer a fact check

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FILE - A man reads tweets on his phone in front of a displayed Twitter logo. VOA

You will soon be able to hide replies in the conversation thread on Twitter that are offensive, hateful or racist in nature. The micro-blogging platform is testing a feature called “Hide Replies”, beginning with users in Canada which will be rolled out globally.

It is not the equivalent of a delete button but hides replies behind an icon.

If your followers still want to see the hidden replies, they can press the icon and view those.

“We’re testing a feature to hide replies from conversations. This experience will be available for everyone around the world, but at this time, only people in Canada can hide replies to their tweets,” Twitter Support posted late on Wednesday.

“They’ll be hidden from the main conversation for everyone behind a new icon. As long as it hasn’t been deleted and/or is not from an account with protected tweets, everyone can still interact with a hidden reply by clicking the icon to view,” it added.

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This April 26, 2017, photo shows the Twitter app icon on a mobile phone in Philadelphia. VOA

The aim, said Twitter, is to have healthy conversations on its platform.

There is, however, a downside to the feature.

“For example, a user could choose to hide replies that simply disagreed with their views. This would then create a ‘filter bubble’ where only people who shared the original poster’s same opinion would have their comments prominently displayed,” reports Tech Crunch.

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A Twitter user can also hide replies that attempt to correct misinformation or offer a fact check.

However, for Twitter, “transparency is important to us — that’s why we’re hiding the replies behind an icon where they can still be accessed. We want to give tweet authors control over their conversations, but in a way that’s open”. (IANS)

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Zomato CEO Deepinder Goyal Took to Twitter to Embarrass NRAI President

Zomato CEO taunts NRAI president, says enough is enough

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Deepinder Goyal
Deepinder Goyal is the CEO of Zomato India. Twitter

After couple of letters from Zomato failed to pacify Rahul Singh, President of the National Restaurant Association of India (NRAI), to stop the #logout campaign, Zomato CEO Deepinder Goyal took to Twitter on Thursday in a bid to embarrass him for the “Gold” programme of The Beer Cafe.

“I welcome the NRAI president, Rahul Singh embracing the Gold standard at his own restaurants. Welcome to Gold, Rahul!@NRAI _India,” he said in a tweet that had images describing the benefits that The Beer Cafe offers its customers under the “Gold” programme.

Zomato has been accused by the NRAI of “unethical” deep discounting practices for its “Gold” programme. “This logout campaign as it seems now, is driven by Rahul Singh, along with participation of a few large restaurant owners, to use the NRAI platform to sabotage aggregators and benefit themselves,” Goyal further tweeted.

“Zomato is logging out of the logout campaign. We have said enough and we are getting back to work. I am confident better business sense will prevail at the end,” the Zomato CEO added.

The NRAI was yet to respond to fresh claims by Goyal on Twitter. Zomato on Wednesday announced to immediately reconstruct its ‘Gold’ service to help drive better margins for the restaurants.

In a letter to its partner restaurants, Goyal said the company has put a minimum floor on Gold membership fee and will not sell ‘Gold’ service at anything less than Rs 1,800 for an annual membership. “The biggest pain point we heard was that users hop between places on a busy night, claiming 1+1 starters at one place, 1+1 main course at another, and 2+2 drinks at the last.

“To solve this, we will limit Gold usage by a single user to one unlock per day. This will ensure that customers complete their dining experience at a single restaurant, bringing the net effective discount down significantly,” Goyal said in a letter. Another big pain point, said Goyal, was about multiple number of Gold unlocks per table.

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Zomato has been accused by the NRAI of “unethical” deep discounting practices for its “Gold” programme. IANS

“Going forward we are going to restrict the number of unlocks to a max of two per table. This will be applicable from September 15,” he added. Reacting to Zomato’s letter, NRAI, which has been in the forefront of the protest against deep discounts, had said that it was not yet satisfied with the latest changes, calling the decision a “knee jerk reaction”.

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“We are in receipt of the mass email sent out by Zomato to all member restaurants. This is a knee jerk reaction to the #logout movement and the meeting held yesterday between the founding team of Zomato and Management Committee members of NRAI,’ Singh had said.

“It’s a validation of the fact that Zomato acknowledges the deep discounting epidemic. However, the ‘reconstruct of gold’ is another attempt to stuff old wine in a new bottle. It’s a tweak in the drug, which doesn’t solve the addiction,” Singh added. (IANS)