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Twitter Tests new Advertisement Strategy for Trending Topic

When tapped, ads under "Promoted Trend Spotlight" would open a feed of tweets with one of the advertiser's related tweets at the top

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Twitter earlier replaced the "Moments" feature with "Explore" that serves as the home for finding out what's happening on Twitter, including trends. Pixabay
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Micro blogging site Twitter is reportedly starting to test a new advertising strategy to boost revenue from its trending topics.

The “Promoted Trend Spotlight” ads put a big visual banner equipped with a GIF or image background atop the “Explore” tab, TechCrunch reported on Thursday.

The banners appear for the first two times a user visits that day, according to the report.

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Twitter on a smartphone device. Pixabay

Twitter earlier replaced the “Moments” feature with “Explore” that serves as the home for finding out what’s happening on Twitter, including trends.

The “Promoted Trend Spotlight” ads are bought as an add-on to the existing “Promoted Trends” ads that are inserted amongst the list of Twitter’s most popular topics, the TechCrunch report said.

Also Read: Prepare Yourself: You’re Going to Lose Some of Your Twitter Followers

“We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform,” a Twitter spokesperson was quoted as saying.

When tapped, ads under “Promoted Trend Spotlight” would open a feed of tweets with one of the advertiser’s related tweets at the top. (IANS)

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Tech Giants to join Data Transfer Project (DTP) To Help Users Manage Data

The Data Transfer Project uses services' existing APIs and authorisation mechanisms to access data. It then uses service specific adapters to transfer that data into a common format, and then back into the new service's API.

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According to Google, the project will let users "transfer data directly from one service to another, without needing to download and re-upload it". (Wikimedia Commons)

To help billions of users manage their data and help them transfer that into and out of online services without privacy issues, four tech giants — Facebook, Google, Microsoft and Twitter — on Friday announced to join the open source initiative called Data Transfer Project (DTP).

In the early stages at the moment, the Data Transfer Project will help users of one service to use their data to sign up for another service with encryption.

“Using your data from one service when you sign up for another still isn’t as easy as it should be. Today we’re excited to announce that we’re participating in the Data Transfer Project,” said Steve Satterfield, Privacy and Public Policy Director at Facebook in a statement.

The initiative comes at a time when data-sharing is making headlines — be it the massive Cambridge Analytica data scandal or third-party apps accessing users’ data at various platforms — amid countries announcing new data-protection laws like the European General Data Regulation Protection (GDPR).

Moving data between any two services can be complicated because every service is built differently and uses different types of data that may require unique privacy controls and settings.

“For example, you might use an app where you share photos publicly, a social networking app where you share updates with friends, and a fitness app for tracking your workouts,” said Satterfield.

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Moving data between any two services can be complicated because every service is built differently. Pixabay

“These are the kinds of issues the Data Transfer Project will tackle. The Project is in its early stages, and we hope more organisations and experts will get involved,” he added.

The Data Transfer Project uses services’ existing APIs and authorisation mechanisms to access data. It then uses service specific adapters to transfer that data into a common format, and then back into the new service’s API.

According to Google, the project will let users “transfer data directly from one service to another, without needing to download and re-upload it”.

The tech giants also released a white paper on this project.

“The future of portability will need to be more inclusive, flexible, and open. Our hope for this project is that it will enable a connection between any two public-facing product interfaces for importing and exporting data directly,” read the white paper.

According to Damien Kieran, Data Protection Officer at Twitter, right now, much of the online products and services we use do not interact with each other in a coherent and intuitive fashion.

“Information that is housed on one platform cannot be easily and securely transferred to other services. This is not a positive collective experience for the people who use our services and we are keen to work through some of the challenges as an industry,” Twitter said.

Also Read-Google, Facebook Have Been Using “Dark Patterns”: Report

The Data Transfer Project was formed in 2017 to create an open-source, service-to-service data portability platform so that all individuals across the web could easily move their data between online service providers whenever they want. (IANS)