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Twitter Tests new Advertisement Strategy for Trending Topic

When tapped, ads under "Promoted Trend Spotlight" would open a feed of tweets with one of the advertiser's related tweets at the top

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Twitter gives more freedom to report spam, fake accounts. Pixabay

Micro blogging site Twitter is reportedly starting to test a new advertising strategy to boost revenue from its trending topics.

The “Promoted Trend Spotlight” ads put a big visual banner equipped with a GIF or image background atop the “Explore” tab, TechCrunch reported on Thursday.

The banners appear for the first two times a user visits that day, according to the report.

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Twitter on a smartphone device. Pixabay

Twitter earlier replaced the “Moments” feature with “Explore” that serves as the home for finding out what’s happening on Twitter, including trends.

The “Promoted Trend Spotlight” ads are bought as an add-on to the existing “Promoted Trends” ads that are inserted amongst the list of Twitter’s most popular topics, the TechCrunch report said.

Also Read: Prepare Yourself: You’re Going to Lose Some of Your Twitter Followers

“We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform,” a Twitter spokesperson was quoted as saying.

When tapped, ads under “Promoted Trend Spotlight” would open a feed of tweets with one of the advertiser’s related tweets at the top. (IANS)

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Twitterati Can Soon Clarify Tweets: CEO Jack Dorsey

Back in 2018, while visiting India for Twitter’s pre-election campaign, Dorsey was quizzed why Twitter does not have an edit button

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Twitter CEO Jack Dorsey.
Twitter CEO Jack Dorsey.

While Twitterati are waiting for an “edit” feature, Twitter CEO Jack Dorsey has said the micro-blogging platform is considering a “clarify” feature for its over 330 million users.

At a Goldman Sachs event in San Francisco on Thursday, Dorsey said he is considering a “clarify” feature that would allow users to add additional context to a tweet without changing the original content, 9to5Mac.com reported.

“One of the concepts we’re thinking about is clarifications… Kind of like retweet with comment… to add some context and some colour on what they might have tweeted, or what they might have meant,” Dorsey told the audience.

“By doing so you might imagine that the original tweet then would not have the sort of engagement around it. Like you wouldn’t be able to retweet the original tweet, for instance,” he added.

Earlier this month, Dorsey said Twitter is considering the possibility of adding support for editing tweets, but the original version of the tweet would still be viewable.

Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

“Maybe we can introduce a 5-30 seconds delay in the sending of a tweet and within that window, you can edit because the issue with going longer than that is it takes that real-time nature of the conversational flow out of it,” 9To5Mac quoted Dorsey as saying in a podcast interview.

Dorsey first addressed the possibility of adding an edit feature for tweets in December 2016, based on the Twitteratis’ suggestions.

Also Read- Immersive VR Can Help Kids Overcome Autism Phobias

Back in 2018, while visiting India for Twitter’s pre-election campaign, Dorsey was quizzed why Twitter does not have an edit button.

To which, he said, “the reason Twitter does not have an ‘edit’ button is because people may change their opinions by editing the original tweet and then people who don’t agree with the original view, may have already retweeted the tweet, which is not an accurate representation of what they believe.” (IANS)