Monday September 24, 2018
Home Lead Story Twitter Tests...

Twitter Tests new Advertisement Strategy for Trending Topic

When tapped, ads under "Promoted Trend Spotlight" would open a feed of tweets with one of the advertiser's related tweets at the top

0
//
15
twitter Icon
This project will develop two sets of metrics: how communities form around political discussions on Twitter, and the challenges that may arise as those discussions develop. Pixabay
Republish
Reprint

Micro blogging site Twitter is reportedly starting to test a new advertising strategy to boost revenue from its trending topics.

The “Promoted Trend Spotlight” ads put a big visual banner equipped with a GIF or image background atop the “Explore” tab, TechCrunch reported on Thursday.

The banners appear for the first two times a user visits that day, according to the report.

Twitter
Twitter on a smartphone device. Pixabay

Twitter earlier replaced the “Moments” feature with “Explore” that serves as the home for finding out what’s happening on Twitter, including trends.

The “Promoted Trend Spotlight” ads are bought as an add-on to the existing “Promoted Trends” ads that are inserted amongst the list of Twitter’s most popular topics, the TechCrunch report said.

Also Read: Prepare Yourself: You’re Going to Lose Some of Your Twitter Followers

“We are continuing to explore new ways to enhance our takeover offerings and give brands more high-impact opportunities to drive conversation and brand awareness on our platform,” a Twitter spokesperson was quoted as saying.

When tapped, ads under “Promoted Trend Spotlight” would open a feed of tweets with one of the advertiser’s related tweets at the top. (IANS)

Click here for reuse options!
Copyright 2018 NewsGram

Next Story

Twitter Gets a Bug And Releases DM’s of 3 Mn Users To a Third Party Application

Twitter said it found no sign that hackers accessed the exposed data.

0
Twitter
Twitter on a smartphone device. Pixabay

A bug in Twitter’s platform for third-party app developers exposed some Direct Messages (DMs) from nearly 3 million users to outsiders, the micro-blogging platform has admitted.

The bug ran from May 2017 and within hours of discovering it on September 10, Twitter said it fixed the bug to prevent data from being unintentionally sent to the incorrect developer.

“The bug affected less than 1 per cent of people on Twitter. The bug may have caused some of these interactions to be unintentionally sent to another registered developer,” Twitter said in a blog post on Saturday.

Twitter
Twitter Chief Executive Officer Jack Dorsey testifies before a Senate Intelligence Committee hearing on foreign influence operations and their use of social media on Capitol Hill. VOA

“In some cases, this may have included certain DMs or protected tweets, for example a Direct Message with an airline that had authorised an Account Activity API (AAAPI) developer.”

The Account Activity API allows registered developers to build tools to better support businesses and their communications with customers on Twitter.

Twitter currently has over 336 million users and one per cent means nearly 3 million of those were affected.

Twitter
The logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

If your business authorised a developer using the AAAPI to access your account, the bug may have impacted your activity data in error.

“We’re very sorry this happened. If your account was affected by this bug, we will contact you directly through an in-app notice and on twitter.com,” said the company.

In May, the micro-blogging platform asked its 336 million users to change their password across its services after it discovered a bug that stored passwords in plain text in an internal system.

Also Read: A Rise in Pregnancy Phobia Due to Social Media Platforms

Twitter said it found no sign that hackers accessed the exposed data but advised users that they should enter a new password on all services where their current password has been used. (IANS)