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Twitter to ban All Political Ads: Jack Dorsey

News of the ban divided America's political camps for the 2020 election

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Twitter post on cow-dung sale
The sale of cow-dung cakes in a US store for Rs 215 elicited witty responses from users on twitter. Pixabay

Twitter CEO Jack Dorsey wont mind losing dollars from political ads on his platform. In a series of tweets, he said the micro-blogging platform will ban all political advertising worldwide and the reach of such messages “should be earned, not bought”.

“We’ve made the decision to stop all political advertising on Twitter globally. We believe political message reach should be earned, not bought,” Dorsey posted on Wednesday.

According to him, a political message earns reach when people decide to follow an account or retweet.

“Paying for reach removes that decision, forcing highly optimized and targeted political messages on people. We believe this decision should not be compromised by money,” he added.

Social media rival Facebook recently ruled out a ban on political ads.

News of the ban divided America’s political camps for the 2020 election.

Political Ads
Twitter CEO Jack Dorsey wont mind losing dollars from Political Ads on his platform. Pixabay

Brad Parscale, manager of President Donald Trump’s re-election campaign, said the ban was “yet another attempt by the left to silence Trump and conservatives”.

But for Bill Russo, spokesman for the campaign to elect Democratic front-runner Joe Biden, “When faced with a choice between ad dollars and the integrity of our democracy, it is encouraging that, for once, revenue did not win out.”

The ban will be enforced from November 22, with full details released by November 15.

“While Internet advertising is incredibly powerful and very effective for commercial advertisers, that power brings significant risks to politics, where it can be used to influence votes to affect the lives of millions.

“Internet political ads present entirely new challenges to civic discourse: machine learning-based optimization of messaging and micro-targeting, unchecked misleading information, and deep fakes. All at increasing velocity, sophistication, and overwhelming scale,” Dorsey elaborated.

According to him, we considered stopping only candidate ads, but issue ads present a way to circumvent.

Political Ads
Twitter will ban all Political Ads worldwide and the reach of such messages. Pixabay

“Additionally, it isn’t fair for everyone but candidates to buy ads for issues they want to push. So we’re stopping these too.

“We’re well aware we‘re a small part of a much larger political advertising ecosystem. Some might argue our actions today could favour incumbents. But we have witnessed many social movements reach massive scale without any political advertising. I trust this will only grow,” Dorsey noted.

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In addition, he said, we need more forward-looking political ad regulation (very difficult to do). (IANS)

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Twitter Launches Privacy Centre to Spread Info About its Privacy

Twitter launches Privacy Centre to host data protection information

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Twitter
Twitter has launched a Privacy Centre which will serve as a central place to spread information about its data protection related initiatives. Pixabay

Twitter has launched a Privacy Centre which will serve as a central place to disseminate information about its privacy and data protection related initiatives, announcements, new privacy products and communication about security incidents.

“We believe companies should be accountable to the people that trust them with their personal information, and responsible not only to protect that information but to explain how they do it,” Data Protection Officer Damien Kieran and Kayvon Beykpour, Product Lead at Twitter wrote in a blog post on Monday.

Twitter privacy
Twitter Privacy Center will provide more clarity around what twitter is doing to protect the information people share online. Pixabay

“That’s why we’re launching the Twitter Privacy Center to provide more clarity around what we’re doing to protect the information people share with us,” they wrote.

Twitter said it is continuing to invest in its “Data Management Organisation” so that it can always account for the data it has, how it is used, and when it is shared.

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“To make sure everyone at Twitter is accountable, privacy and data protection is the heart of our 2020 company-wide priority to build products that earn the trust of people who use them,” Kieran and Beykpour wrote.

“Privacy by design is a priority with every product we build,” they added. (IANS)