Monday December 16, 2019
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Micro-blogging Site Twitter to Soon Let Users Follow Topics

Twitter revenue grew 18 per cent year-over-year to reach $841 million in the second quarter of 2019, while its average monetisable daily active users (mDAU) hit 139 million

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Twitter is a social media app that encourages short tweets and brief conversations. Pixabay

Not just people, Twitter is now testing a way to let users follow topics including sports teams, celebrities and TV shows.

Topics will be curated by Twitter, with individual tweets being identified through machine learning, and for now, only sports-related interests can be followed, The Verge reported on Wednesday.

“Our desire is to be a little bit more ambitious about the level of change that we introduce into the product,” Twitter product lead Kayvon Beykpour was quoted as saying.

You will also be able to mute topics.

For example, if you are following a TV show but have not seen the most recent episode, you can temporarily hide tweets about it.

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FILE – A man reads tweets on his phone in front of a displayed Twitter logo. VOA

The micro-blogging platform aims to roll out the feature by the end of the year.

“The company is also exploring other features such as a search tool for your direct messages and the ability to reorder photos after you attached them to a tweet,” reports CNET.

Also Read: Facebook Working on Dark Mode in its Android Mobile App

The edit button, however, is not expected anytime soon.

Twitter revenue grew 18 per cent year-over-year to reach $841 million in the second quarter of 2019, while its average monetisable daily active users (mDAU) hit 139 million. (IANS)

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Social Media Giant Facebook now Tracks In-store Shopping, Targets Users with Ads

To avoid being bombarded by ads on Facebook, go to privacy settings and click ad preferences. You can customize what kind of ads Facebook shows you

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The Facebook mobile app on an Android smartphone. Wikimedia Commons

Facebook has joined hands with top retailers who are sending the social networking giant data on what the customers are buying in retail stores. Facebook, in turn, is targeting those customers with specified ads.

Not just online shopping, Facebook is able to track what customers buy in stores and target those customers with ads, according to a Business Insider report.

Retail companies are sending Facebook “names, phone numbers and email addresses attached to what products people have purchased, which are then used to target people with those businesses’ ads”.

Facebook makes almost all its money by selling ads. In the third quarter (July-September) this year, Facebook’s revenue was $17.6 billion and ads contributed a whopping $17.3 billion of the total revenue.

The company said this is a “standard” practice for the industry.

“Retailers are able to reach their customers with ads on Facebook by sharing offline events, like an in-store purchase,” a company spokesperson was quoted as saying.

Several users on various social media platforms like Reddit have posted about targeted advertising by Facebook.

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FILE – Attendees walk past a Facebook logo during Facebook Inc’s F8 developers conference in San Jose, California, United States. VOA

Macy’s and Dick’s Sporting Goods are two retailers that have already teamed up with Facebook.

Facebook last year admitted that the phone numbers that its users provide for security purposes were being used to target them with ads.

Facebook confirmed the use of users’ phone number for targeting ads after Gizmodo reported research work carried out by academics at two US universities who found that the social network uses pieces of personal information that individuals did not explicitly provide it to target them with ads.

Also Read: Healthy Diet May Reduce The Risk of Hearing Loss

In July, Facebook introduced new steps to let people know and adjust how their information influences the ads they see which would help them to understand more about ad-targeting on its platform.

To provide greater transparency and control, the social networking giant said it would allow users to see more detailed targeting, including the interests or categories that matched them with a specific ad.

To avoid being bombarded by ads on Facebook, go to privacy settings and click ad preferences. You can customize what kind of ads Facebook shows you. (IANS)