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Twitter Users in US More Likely to be Democrats: Study

Compared with other US adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics

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A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Twitter users are younger, more highly educated, more likely to identify as Democrats and have higher incomes than US adults overall, says a new study from Pew Research Centre amid allegations of anti-conservative bias against the social media platform.

US President Donald Trump earlier criticised social media platforms including Facebook and Twitter for anti-conservative bias.

A parliamentary committee in India earlier this year summoned top Twitter executives for alleged bias against “nationalist” accounts.

The new study by the Pew Research Center showed that 36 per cent Twitter users are likely to identify with the Democratic Party compared with 30 per cent of US adults generally.

For the study, the researchers conducted a nationally representative survey of 2,791 US adult Twitter users who were willing to share their Twitter handles.

The results showed that most users rarely tweet, but the most prolific 10 per cent create 80 per cent of tweets from adult US users.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

The analysis indicates that the 22 per cent of American adults who use Twitter are representative of the broader population in certain ways, but not others.

Twitter users also differ from the broader population on some key social issues.

For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society, the Pew Research Center found.

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Individuals who are among the top 10 per cent most active tweeters also differ from those who tweet rarely in ways that go beyond the volume of content they produce.

Compared with other US adults on Twitter, they are much more likely to be women and more likely to say they regularly tweet about politics, the study said. (IANS)

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Google to Test More Variations for Desktop Search Results

Google announces on Twitter to test more desktop Search design after backlash

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Google
After facing backlash from its users, Google announced on Twitter that it will test more variations to the desktop search results. Pixabay

After facing backlash from its users, Google announced on Twitter that it will test more variations and changes to the desktop search results.

Last week, Google introduced a new design for desktop Search that adds site afavicons’ to every result which did not go well with users.

A ‘favicon’, also known as a shortcut icon, website icon, tab icon, URL icon, or bookmark icon, is a file containing one or more small icons, associated with a particular website or web page.

In a tweet, Google said it has heard the feedback from users.

Google
Google introduced a new design for desktop Search that adds site afavicons’ to every result which did not go well with users. Pixabay

“Last week we updated the look of Search on desktop to mirror what’s been on mobile for months. We’ve heard your feedback about the update. We always want to make Search better, so we’re going to experiment with new placements for favicons,” the tech company tweeted late Friday.

“Our experimenting will begin today. Over the coming weeks, while we test, some might not see favicons while some might see them in different placements as we look to bring a modern look to desktop Search,” Google added.

Not just SEOs and SEMs but a wider set of searchers and Google users criticized the desktop Search changes.

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“Our early tests of the design for desktop were positive. But we appreciate the feedback, the trust people place in Google, and we’re dedicated to improving the experience,” said Google.

“Web publishers have also told us they like having their brand iconography on the search results page. We are experimenting with a change to the current desktop favicons, and will continue to iterate on the design over time,” it added. (IANS)