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Twitter Expands its Premium Video Content in Asia Pacific

Asia Pacific is accelerating growth for Twitter. We seek to drive forward with more live stream and premium video content partnerships in the region

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Twitter allows publishers to monetise video views globally. (VOA)
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Expanding its premium video content in Asia Pacific, Twitter on Tuesday unveiled over 50 content collaborations, bringing hundreds of hours of live stream and video highlight programming across sports, entertainment and news to the platform.

“Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company’s audience engagement and content monetisation strategies,” Kay Madati, Global Vice President of Content Partnerships, Twitter, said in a statement.

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Twitter on a smartphone device. VOA

“Asia Pacific is accelerating growth for Twitter. We seek to drive forward with more live stream and premium video content partnerships in the region,” Madati added.

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With the announcement, the micro-blogging site would expand the premium video content on the platform to advertisers in Asia Pacific and build on extensions of existing global and regional content deals. (IANS)

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Twitter Rolls out Update For iOS Users

Twitter has also considering an edit functionality

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Twitter rolling out updated search tab for iOS users. Pixabay

Twitter is rolling out an update for iOS users in the US where they can see tweets they care about the most in the search tab via new “sections”.

Currently, the Twitter search tab in the iOS app offers a vertically scrolling list of trending topics.

The users can now move horizontally to view the top news and tweets.

“We added sections so it’s easier for you to see the Tweets you care about the most, starting today in the US,” the company tweeted late on Wednesday.

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Twitter on a smartphone device. Pixabay

Twitter has also considering an edit functionality.

Its CEO and co-founder Jack Dorsey, who is in India this week, said on November 12 that the micro-blogging platform has been considering edit button for quite some time but did not reveal any specific timeline.

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“A lot of people want the edit button because they want to quickly fix a mistake they made. Like a misspelling or tweeting the wrong URL. That’s a lot more achievable than allowing people to edit any tweet all the way back in time,” Dorsey told the gathering at IIT-Delhi. (IANS)

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