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Twitter Expands its Premium Video Content in Asia Pacific

Asia Pacific is accelerating growth for Twitter. We seek to drive forward with more live stream and premium video content partnerships in the region

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Twitter, tweets, social media
Twitter allows publishers to monetise video views globally. (VOA)

Expanding its premium video content in Asia Pacific, Twitter on Tuesday unveiled over 50 content collaborations, bringing hundreds of hours of live stream and video highlight programming across sports, entertainment and news to the platform.

“Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company’s audience engagement and content monetisation strategies,” Kay Madati, Global Vice President of Content Partnerships, Twitter, said in a statement.

Twitter
Twitter on a smartphone device. VOA

“Asia Pacific is accelerating growth for Twitter. We seek to drive forward with more live stream and premium video content partnerships in the region,” Madati added.

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With the announcement, the micro-blogging site would expand the premium video content on the platform to advertisers in Asia Pacific and build on extensions of existing global and regional content deals. (IANS)

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Twitter Rolls Out Reverse-chronological Timeline Option For Android

The optional feature was first brought back to iOS users earlier in December and is yet to be released for web

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Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

Micro-blogging platform Twitter has rolled out the reverse-chronological timeline for Android smartphone users that would enable them to switch to the timeline view of their choice.

“Like on iOS, Android users can now switch between seeing top tweets and the latest tweets first by tapping the sparkle icon on the top right corner of the app,” The Verge reported on Tuesday.

TWitter
The logo for Twitter is displayed above a trading post on the floor of the New York Stock Exchange. vOA

This was Twitter’s traditional timeline-viewing choice for users until four years ago when it decided to switch to an algorithm-based viewing, in an attempt to experiment with how best to display feeds to users on its platform.

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The feature was long-awaited by users who preferred to use Twitter for its original function of keeping up with live events in real time, the report added.

The optional feature was first brought back to iOS users earlier in December and is yet to be released for web.  (IANS)