Tuesday March 26, 2019
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Twitter Expands its Premium Video Content in Asia Pacific

Asia Pacific is accelerating growth for Twitter. We seek to drive forward with more live stream and premium video content partnerships in the region

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Twitter, tweets, social media
Twitter allows publishers to monetise video views globally. (VOA)

Expanding its premium video content in Asia Pacific, Twitter on Tuesday unveiled over 50 content collaborations, bringing hundreds of hours of live stream and video highlight programming across sports, entertainment and news to the platform.

“Content is happening now at Twitter, and we have proven through the efficacy of the partnerships we have crafted, that content programming and distribution on Twitter is an essential part of any media company’s audience engagement and content monetisation strategies,” Kay Madati, Global Vice President of Content Partnerships, Twitter, said in a statement.

Twitter
Twitter on a smartphone device. VOA

“Asia Pacific is accelerating growth for Twitter. We seek to drive forward with more live stream and premium video content partnerships in the region,” Madati added.

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With the announcement, the micro-blogging site would expand the premium video content on the platform to advertisers in Asia Pacific and build on extensions of existing global and regional content deals. (IANS)

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Election Commission of India Joins Twitter Ahead of LS Polls

Available in 12 languages, the election emoji would feature an image of the Parliament of India

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Twitter, tweets, India
The Twitter logo appears on a phone post on the floor of the New York Stock Exchange.. VOA

The Election Commission of India on Friday joined Twitter ahead of the Lok Sabha elections while the micro-blogging site also launched a special election emoji aimed at encouraging participation in election-related discussions, encouraging more people to go and vote.

Available in 12 languages, the election emoji would feature an image of the Parliament of India.

To further raise awareness among voters, the Election Commission of India has launched the “Systematic Voters’ Education and Electoral Participation” programme (SVEEP) on the platform.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

“Twitter India welcomes the Election Commission of India’s SVEEP (Systematic Voters’ Education and Electoral Participation Program) (@ECISVEEP) onboard the platform,” the company said in a statement.

“India is the world’s largest democracy, and the upcoming election is a key priority for us at Twitter. Over the past several months, we’ve taken significant steps to safeguard the integrity of conversations and enhance the health of our platform. We are honoured to onboard the Election Commission handle to encourage voter education,” Mahima Kaul, Director, Public Policy and Government at Twitter India said.

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“Citizens will receive crucial information directly from the Election Commission on Twitter, in turn they can engage with and amplify accurate and positive information to their community.” (IANS)