Jammu: Two civilians were injured in overnight shelling by Pakistan Rangers in Samba district of Jammu region, police said on Sunday.
“Pakistan Rangers started shelling and firing at 9:20 PM yesterday (Saturday) on the international border in Samba district,” a senior police officer told IANS in Jammu.
“The BSF (Border Security Force) effectively retaliated and the exchange of fire continued till 3 a.m. today (Sunday),” the officer said.
Two civilians — Kalasho Devi, 40, and Pritam Chand 45, both residents of Mawa village in Samba district were injured due to Pakistan shelling, the officer added.
“The station house officer (SHO) of the area took the injured in a bullet proof vehicle to Samba district hospital where the doctors referred Kalasho Devi to Government Medical College Hospital, Jammu.
“Pakistan army also resorted to indiscriminate shelling and firing in Bobian village on the international border in Kathua district,” the police officer said.
“Pakistan shelling started at 11:30 PM on Saturday and continued till 2:30 AM today (Sunday). Details of any casualty or damage to life and property are awaited,” the officer said.
One civilian was killed and four injured in unprovoked Pakistani firing on the international border in Samba district of Jammu region since Friday (October 23).
Many milch animals were also killed and wounded due to Pakistani shelling.
According to Krishnakumar, Coca-Cola India with its focus on the 'fruit circular economy' will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income
Coca-Cola is also planning to launch vegetable-based beverage like carrot juice
The company plans to launch fruit juices based on the regional preferences
The company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’
Expanding its fruit-based beverage offerings, frozen fruit dessert, getting into dairy based value-added products and also exporting those products developed in India, are some of the plans of Coca-Cola India Pvt Ltd, said a top company official.
He said the company’s focus will be on ‘fruit circular economy’– enabling farmers to increase their yield, source pulp and launch fruit-based products.
The company is also planning to launch vegetable-based beverage like carrot juice.
“We are in the process of developing different fruit beverages including based on regional fruits and would soon be launching them.
“Similarly we will also expand our portfolio of fruit flavoured sparkling drinks like Fanta.
“After successful piloting of our frozen fruit dessert in Bengaluru, we will launch the product in major cities this April,” T. Krishnamukar, President, Coca-Cola India and Southwest Asia told select media here late on Thursday.
He said the company plans to launch fruit juices based on the regional preferences. For instance, the company would launch mango juices based on mango varieties that are available and popular in a particular region so that there is also a local connect.
“We are also working on a product based on gooseberries,” he added.
According to him, the company has tied up with Jain Irrigation that operates fruit pulping plants in different regions.
“We have tied up with Jain Irrigation for sourcing and pulping mango fruit. Similarly, we have a tie-up with that company for oranges in Maharashtra.
“We expect Jain Irrigation may start setting up an orange pulping plant and the first commercial orange pulp may be available sometime in 2020,” Krishnakumar added.
He said the company’s focus on fruit beverages is in line with its philosophy of ‘beverage for life’ meaning to have a product for people in different age groups.
“The philosophy now is to make the company bigger than the Coca-Cola brand.
Presently the Coca-Cola group is a $21 billion brand,” he said.
According to Krishnakumar, Coca-Cola India with its focus on the ‘fruit circular economy’ will enable the growth in demand for fruits which in turn would improve the farm practices and increase the farmer income.
“We felt we should be more relevant to the local community. Tastes, views vary based on regions. So we have to move globally to local and local to global,” he said.
The company will launch the local fruit beverages-including the mango beverage- under the Minute Maid brand.
“The fruit pulp content will be between 10 percent to 25 percent in such drinks,” Krishnakumar added.
He said the research and development (R&D) work for new products is being done in India and also in Shanghai in China.
Speaking of exports, he said the company has started exporting Indian brands like the carbonated drink ThumsUp and masala soda RimZim to Bangladesh and later to Sri Lanka, Bhutan and other markets.
“We want to build on Indian brand as a billion dollar beverage brand. We are not shipping the end product but the formula, brand and related matters,” he said.
Speaking of the sugar content in the company’s beverages, Krishnakumar said work in on to reduce the sugar content in its drinks and in five years time the beverages sold by the company will have far less sugar content than what it currently has.
On the foray into the dairy products segment, Krishnakumar said during the second half of the current year the company would launch the value-added dairy product. (IANS)