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Find Out How UAE is Preparing to Welcome India at Expo 2020

UAE is warming up and all-set to welcome India at Expo 2020

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Expo UAE India 2020
In recognition of the significance of the Indian culture in the UAE and beyond, Diwali, along Republic Day(2021) will be celebrated as a special day at Expo 2020, with unique events across the site. IANS

BY ADITI ROY

In a move to bolster cultural, trade ties and tourism, UAE, along with it’s capital and second-largest city Abu Dhabi is hosting several initiatives in the run-up to the upcoming Dubai Expo 2020 an India is expected to be a focal point at the same.

India is expected to be the number one market for visitors at the annual retail extravagenza with millions projected to attend.

In recognition of the significance of the Indian culture in the UAE and beyond, Diwali, along Republic Day(2021) will be celebrated as a special day at Expo 2020, with unique events across the site.

Expo UAE India 2020
UAE, along with it’s capital and second-largest city Abu Dhabi is hosting several initiatives in the run-up to the upcoming Dubai Expo 2020. IANS

Located in the Opportunity District, India Pavilion this year is themed on “Future is in India”. It will be a place that will define the country’s potential to become a global power through its ‘Five Ts’ – talent, trade, tradition, tourism and technology. It perfectly gels with the broader theme of the expo this year- ‘Connecting Minds, Creating the Future’, is the belief that innovation and progress are the result of people and ideas coming together in new and unique ways.

The main areas of collaboration will include:

Cinema and Music

Bollywood biggies like actress Shraddha Kapoor made an appearance at the “One Year to Go” celebrations at Burj Park, Downtown Dubai on 21st October last year. Veteran Indian-British filmmaker and producer Shekhar Kapur is advisor to Expo 2020. World-renowned composer AR Rahman will mentor an all-women Firdaus Orchestra which will premiere at Expo 2020, are among a few prominent faces who are associated.

Commerce and Industry

The aim of the pavilion is to highlight India’s strength in innovation and startups in tech industries such as artificial intelligence and fintech, as well as: tourism and hospitality, space, pharma, IT, renewable energy, and telecom.

Culture and History

Visitors will be able to discover a new, dynamic India built on diversity with opportunities for all, while exploring art installations that display India’s space story and enjoying food festivals, literary shows, music and dance that reflect India’s cultural diversity.

Expo UAE India 2020
World-renowned composer AR Rahman will mentor an all-women Firdaus Orchestra which will premiere at Expo 2020. IANS

Development of human resources

Building on India’s culture, heritage and technologies, including its space programme, the pavilion will reflect �New India’, showcasing the strengths of its human resources and aspirations of its youth. There are more than 120 Indian employees at Expo 2020. Approximately 3.42 million non-resident Indians are living in the United Arab Emirates, according to the Embassy of India in Abu Dhabi.

Commenting on the same, Saeed Al Saeed, Destination Marketing Director at DCT Abu Dhabi said: “India has long been a priority for DCT Abu Dhabi, and the Indian market will certainly play a prime role in shaping our strategy for the future as well.”

There will be consistent marketing investment in India, spanning from a trade roadshow in the second half of 2020, trade partnerships to digital and social marketing presence, he adds.

In a move to bolster the ties between the tourism industries in Abu Dhabi and India, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) also organized meetings with key tour operators.

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Ali Hassan Al Shaiba, Acting Executive Director of Tourism and Marketing at DCT Abu Dhabi, said: “We are here to demonstrate that DCT Abu Dhabi remains steadfast in its commitment to collaborating closely with the Indian travel trade as we aim to grow the number of visitors to Abu Dhabi even further in 2020…India has provided the perfect platform to showcase our tourism strategy for 2020 including our involvement in the highly anticipated EXPO 2020.” (IANS)

 

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Weakning Demand Caused by Coronavirus Pandemic To Impact Indian Smartphone Market

Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base

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Smartphone
Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base. Pixabay

More than the supply concerns, weakening demand due the uncertainties brought about by the novel coronavirus is set to impact the India smartphone market the most, according to a projection by market research firm techARC.

During the calendar year 2020, demand is likely to be low particularly during the April-August period. “There can be no qualitative deterministic measurement of the impact done in this situation. There are so many uncertainties around and the situation is impacting both the supply and the demand side of the market,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

“We expect supply chain to resume in June in India. Thus April and May will be the worst affected months in terms of shipments, be it out of China or in India,” Kawoosa added. What is more worrying is the weakening demand as consumers are now focusing on spending their money only on essentials like food and medicine.

“Only those requiring a smartphone in case of breakdown will be the primary buyers. The elective upgrades and replacements will be at minimal,” said Kawoosa. Supply, including the channels (offline as well as online) should be back to normal in September. This will be fundamentally triggered by ground-up to festive season.

Smartphone
More than the supply concerns, weakening demand due the uncertainties brought about by the novel coronavirus is set to impact the India smartphone market the most, according to a projection by market research firm techARC. Pixabay

But even during the October-December quarter, demand could be lukewarm due to the the macro-economic scenario by then as well as fear of the viral infection resurfacing towards the winter. “Only if, there would be a vaccination available by then at mass scale, the market could see revival, but not at the normal levels,” Kawoosa said, adding that the smartphone industry will have to look at other revenues, especially service-oriented offerings, to offset the gap which will arise due to low sales of smartphones in 2020.

Some brands like Apple, Samsung, Xiaomi, Realme, OPPO, Nokia HMD and Lava have already set up services on top of the active user base.

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“They need to further look for more paying services to narrow the gap between the potential earnings through sale of hardware and the actual revenues they can realise in 2020,” said the report. (IANS)