Saturday, August 8, 2020
Home India Uber Launches Campaign for Women and Youth in India

Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)

STAY CONNECTED

18,960FansLike
362FollowersFollow
1,781FollowersFollow

Most Popular

Richa Chadha Pleased to see Volunteers Working for Elderly Amid Pandemic

Actress Richa Chadha points out senior citizens need extra care and attention amid the ongoing Covid-19 pandemic. She recently interacted with volunteers of foundations...

Bhagavad Gita: Here is the Collection of Sanskrit Verses from Dhyana Yoga

The Yoga of Meditation uncovered by Krishna is arranged in sixth Chapter, Dhyana Yoga of Bhagavad Gita. Sri Krishna uncovers the Yoga of Meditation...

Facebook Produces 600 Homes, 70% Reserved for Low-Income Residents

Facebook has produced and preserved approximately 600 affordable homes near its headquarters in Menlo Park, California, of which roughly 70 per cent are reserved...

Google, IBM, Microsoft AI Datasets Show Gender Bias

Revealing another dark side of trained Artificial Intelligence (AI) models, new research has claimed that Google AI datasets identified most women wearing masks as...

This Year Has Been a Wake-Up Call for Us: Bhumi Pednekar

This year has been a wake-up call for us, and if we do not work towards maintaining a balance, our cities will continue to...

Anushka Sharma: Watching Movies Doesn’t Always Help You Understand Them Better

Actress Anushka Sharma says watching films does not always help understand the medium better, and that experiences in life help add value to storytelling,...

Sadhguru: Youth is the Most Alive, Idealistic, and Energetic

Spiritual leader and author Sadhguru believes in the potential of the youth. "Youth has enormous potential. If we can inspire them to identify with humanity...

Increase in Deforestation in Brazilian Amazon Causes Massive Forest Destruction

Deforestation in the Brazilian Amazon increased 34.5 per cent between August 2019 and July 2020, with a total of 9,205 square km of forest...

Recent Comments