Tuesday January 28, 2020
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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)

Next Story

Actress Sunny Leone Partners With PETA India For Campaigning Against Use of Animal Skin

Sunny recently took to social media to announce her newest upcoming PETA India campaign Sunny recently took to social media to announce her newest upcoming PETA India campaign

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Sunny
"Sunny Leone regularly volunteers with PETA India to save animals' lives... And she lives by example. Her dog is adopted from a shelter, and you'll never find an animal on her plate," Sachin Bangera, PETA India's director of celebrity and public relations, said. Wikimedia Commons

Bollywood actress Sunny Leone has joined hands with People for the Ethical Treatment of Animals India (PETA) for a new campaign against use of animal skin.

Sunny is set promote vegan fashion, which is free from leather or other animal derived materials.

“It has been wonderful associating with PETA India, working on so many campaigns – from encouraging the adoption and sterilisation of cats and dogs to speaking about the importance of going vegetarian. I look forward to unveiling the next campaign soon, which for now, I’ll say will help animals save their skins,” she said.

Sunny
Bollywood actress Sunny Leone has joined hands with People for the Ethical Treatment of Animals India (PETA) for a new campaign against use of animal skin. Wikimedia Commons

Sunny recently took to social media to announce her newest upcoming PETA India campaign by sharing a #PostPackupShot by photographer Avinash Gowariker. In the image she is seen wearing a PETA T-shirt.

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“Sunny Leone regularly volunteers with PETA India to save animals’ lives… And she lives by example. Her dog is adopted from a shelter, and you’ll never find an animal on her plate,” Sachin Bangera, PETA India’s director of celebrity and public relations, said. (IANS)