Wednesday, December 2, 2020
Home India Uber Launches Campaign for Women and Youth in India

Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)

STAY CONNECTED

19,120FansLike
362FollowersFollow
1,779FollowersFollow

Most Popular

The Oscar Awards Gala Will Not Go Virtual, In-Person Telecast Will Happen

There were a lot of speculations around how the Oscars would be held amid the Covid pandemic, and it is now confirmed the award...

India Is A Key Market For The Japanese Entertainment Industry

Indian interest towards Japanese culture has been growing significantly over the last few years, especially amongst Gen Z, believes Kaoru Miyamoto, Director General, Japan...

Tips To Follow While Protecting Your Kids From Potential Health Effects

Children are more sensitive to the effects of smog and air pollution than adults. Here are some practical tips for you to follow to...

AWS Is A Game Changer For Artists On Netflix

As video streaming turns out to be the savior for millions of people working from homes to refresh their minds, Amazon Web Services (AWS)...

Twitch And Beauty: Could The Streaming Site Rival Instagram’s Hold On The Influencer Market

By Harry Green The key to influencing is access to the audience. Instagram is flexible, in this regard: posts, stories, and live streams are integral...

Is The Previous Generation iPhone Best For You

By Zedd Salem Apple’s iPhones are undoubtedly some of the best smartphones out there. From responsive performance to compelling hardware designs, you can never go...

3 Real Estate Investment Types You Can’t Overlook in 2021

By Sana Faisal Real estate is an incredibly profitable investment. Understanding the difference between residential, commercial, and raw land real estate is essential to selecting...

How Construction Companies Can Deal With Remote Work Setups

By Sana Faisal With the world coming to a grinding halt because of a global pandemic (that seems to be nowhere near stopping even if...

Recent Comments