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Uber Eats Eyeing Young Professionals in Smaller Towns to Increase Footprint in Hyper-Competitive Indian Market
As the online food delivery market in India goes hyper-competitive, Uber Eats, which is yet to create a significant mark on the Indian palette, is now eyeing young professionals in metros and joint families in smaller towns to increase its footprint.
Amid reports that Swiggy is buying its India business and then stalled talks, Uber Eats that came to India in May 2017 is finally witnessing fast adoption of its services among millennials and joint families.
“We’re actually seeing a trend of multiple combinations of orders at once in India, which is not limited to just Friday nights or festivals but on a regular basis,” Raj Beri, Head of Uber Eats-Asia Pacific, told IANS.
Earlier this year, reports said the elderly population was behind the success of Uber Eats’ business in Japan. Beri said the platform’s growth in India is beyond age demographics and more towards collective adoption of digital food delivery services.
Countries in the Asia-Pacific (APAC) region order more from Uber Eats than any other geography in the world, with 1.5 million unique cuisine choices available on the platform in the region.
While Beri refused to reveal the company’s market and revenue share in India, he stressed that the company’s share in the APAC region is significantly growing.
Uber Eats’ business grew by 50 per cent (month-on-month) in its first year of operations in India. According to Jason Droege, Global Head of Uber Eats, India was their fastest growing market in the world.
Uber Eats is currently available in 38 cities. Launched much later than its competitors like Swiggy, Zomato and Foodpanda, Uber Eats is facing some problems in properly establishing itself as a food delivery platform among foodies in the country. The company is introducing several India-first features on its app like the veg-only recommendations and cash payments.
“Content, storytelling and just being transparent with the background behind where your food is coming from is very important. It would enable communication between restaurateurs and customers,” said Nikki Neuburger, Global Head of Marketing, Uber Eats.
According to Uber Eats’ Senior Director and Product Manager Stephan Chau, the company is using advanced technologies like Artificial Intelligence (AI) and Machine Learning (ML) to safeguard its customers’ data.
“We don’t have reasons to really want to expose our users’ data outside of context. Our goal is to make sure that the users understand our steps and benefit from the transparency,” Chau said.
When asked if they were planning on implementing Virtual Reality (VR) and Augmented Reality (AR) in its app to enrich customers’ experiences, top executives said they might work on the idea in the future. (IANS)
Karwa Chauth is a Hindu festival that is primarily celebrated by married Hindu women. On this day, married Hindu women keep Nirjala fast, which means fasting even without consumption of water, from sunrise to sunset. The reason behind this fast is to pray for their husband's life, health, and safety.
According to the Hindu calendar, Karwa Chauth is celebrated on the fourth day after Purnima in the month of Kartik.
On this day, married Hindu women dress in new clothes (preferably red because signifies a happy married life) and apply henna to their hands. At the same time, women observing this fast get together to celebrate it by narrating the Karwa Chauth Vrat Katha and singing folk songs, which make this a lot more lively. Some women also worship Goddess Parvati in the Karwa Chauth puja followed by Lord Shiva, Lord Ganesh, and Lord Kartikeya. And, the fast is later broken after having a glimpse of the moon.
Married Hindu women have gathered to perform the Karwa Chauth puja.Photo by Wikimedia Commons.
Interestingly, there are many stories related to Karwa Chauth. Some of them are:
Story of Queen Veervati
This is the most interesting story. There was a queen named Veervati, who was the only sister amongst seven brothers. She spent her first Karva Chauth as a married woman at her parents' house. She began to fast after sunrise but by evening, she was desperately waiting for the moon to rise because she couldn't control her thirst and hunger any longer. Seeing this, her brothers became worried because their beloved sister was suffering from thirst and hunger. So, they begged her to break the fast but she refused. Seeing her in distress, the brothers tricked her by placing a round mirror in a Pipal tree, which made it look like the moon had risen. So, Veervati fell for her brothers' tricks and broke her fast, and the moment she sat down to eat, news came that her husband is dead. This is the reason why married Hindu women observe such a tough fast for their husband's life.
Story of Karwa Chauth in Mahabharata
Interestingly, it is believed that Draupadi also observed the fast of Karwa Chauth for the safety and long life of her five husbands. Once, when Arjun had gone for penance in the Nilgris, the rest of the Pandavas faced many issues in his absence. That was when Draupadi remembered Lord Krishna for his help, and he reminded her that in a similar situation, Goddess Parvati had kept the fast for Lord Shiva. Inspired by this, Draupadi too kept the fast of Karva Chauth for her five husbands. Since then it was believed that the Pandavas were able to face every problem.
Therefore, Karwa Chauth is celebrated by married Hindu women all across the world with full enthusiasm. Though, there is a sect now that has started calling this age-old ritual “patriarchal".
Keywords: Hinduism, Women, Karwa Chauth, Festivals, Patriarchy.
Karnataka is famous for Sandalwood, and this is best projected in the state's own Mysore Sandal Soap. This golden, fragrant soap that is rich with the goodness of Sandalwood, has a rather fascinating history behind it, and it is not for cosmetic benefit at all.
Mysore Sandal Soap, surprisingly, was not created by anyone interested in the beauty benefits of soap or its cosmetic value. Instead, it was created by Maharaja Krishna Raja Wodeyar IV and Mokshagundam Visvesvaraya, the Diwan of Mysore.
Post-World War I, there was too much sandalwood lying around and the state did not know what to do with it. This excess stock was a result of the halted export to the other princely states. In 1916, the birth of the Sandalwood soap beloved to Karnataka came from an idea that the Maharaja received because of this wood.
He was gifted a set of soaps made from sandalwood oils, and he was extremely impressed with this. He decided to make soaps that represented the essence of the state. He discussed this idea with his Diwan, Visvesvaraya, who immediately backed him up. They began to experiment the making of soaps in collaboration with Indian Institute of Science.
Msore Sandal Soap is the only one with an oval shape that has not changed since 1916 Photo credit: Wikimedia commons
One of the students who worked on this process, Sosale Garalapuri Shastry showed great talent and was sent to England, to learn how to make soaps. He later came to be known as Soap Shastry. His work helped to standardise procedures, and the government factory that makes Mysore Sandal Soap was set up.
Shastry also designed the packaging box and gave the soap a unique shape. Soaps at that time were only rectangular bars. Mysore Sandal is the only oval soap that is embellished both inside and outside. Shastry intended for it to look like a jewellery box.
Every box of Mysore Sandal Soap has the inscription, 'Srigandadha Tavarinida' which means, "from the maternal home of the sandalwood". It is the only soap made from pure sandalwood oil, and bears the emblem of the sharaba, a creature with the body of a lion and head of an elephant.
The Maharaja's initial intent behind the soap was to reach the goodness of sandalwood to as many people as possible, and through men like Visvesvaraya and Shastry, it was made possible. The Mysore Sandal Soap is still one of the most organic soap and perhaps the only one that represents the culture of an entire state.
Keywords: Mysore Sandal Soap, Sandalwood, History, Shastry, Visvesvaraya
The new medical colleges being opened in Uttar Pradesh will be named after saints and sages.
The state government has issued an order naming four district hospitals that are being converted into medical colleges.
These district hospitals are in Bijnor, Fatehpur, Chandauli, and Siddharth Nagar.
The Bijnor medical college has been named after Mahatma Vidur, a philosopher during the Mahabharata era and uncle of the Pandavas and Kauravas.
The Chandauli medical college has been named after Baba Keenaram, said to be the founder of the Aghori sect.
The Siddharth Nagar district hospital will be called Madhav Prasad Tripathi Medical College after the BJP politician from the region. Tripathi, popularly known as Madhav Babu, was also the first Uttar Pradesh BJP chief. He was elected MP from Domariyaganj in 1977, besides being two times Jan Sangh MLA and also a member of the UP legislative council.
The Fatehpur hospital has been named Amar Shaheed Jodha Singh Ataiya Thakur Dariyawn Singh Medical College, after the freedom fighter of 1857.
It is said that he was among the first to use Guerrilla warfare against the British, as taught by freedom fighter Tatya Tope.
Meanwhile, according to official sources, the medical college in Deoria will be named after Maharishi Devraha Baba and the medical college of Ghazipur in the name of Maharishi Vishwamitra.
The medical college of Mirzapur will be in the name of Maa Vindhyavasini, the medical college of Pratapgarh in the name of Dr. Sonelal Patel and the medical college of Etah will be named after Veerangana Avantibai Lodhi. (IANS/JB)
Keywords: Medical Colleges, Uttar Pradesh, Yogi Adityanath, India, Politics