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Uber Embeds its Food Delivery App ‘Uber Eats’ into the Main Application

In the US, Uber fulfils 40 million rides every month

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Uber, bengaluru
Photo shows an exterior view of the headquarters of Uber in San Francisco. (VOA)
Ride-hailing major Uber has embedded the web version of its food delivery app – Uber Eats – into the main application in select markets.
The move is being seen as Uber’s attempt to persuade its main service users to try its food delivery business.
“We’re rolling out a new way to order Eats directly in the Uber app on Android (we’ve already been experimenting on iOS),” an Uber spokesperson was quoted as saying by the TechCruch on Wednesday.
Swiggy, uber eats, food app
Delivery men working with the food delivery apps Uber Eats and Swiggy wait to pick up an order outside a restaurant in Mumbai, India, Feb. 6, 2019. VOA
The move could give Uber a customer acquisition and retention edge on single-product competitors like Lyft or DoorDash.
San Francisco-based Uber had more than 91 million active riders and 3.9 million drivers across the world by December 2018, with services available over 63 countries and regions, according to its official website.
In the US, Uber fulfils 40 million rides every month. (IANS)

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Uber Incorporates Several Changes to its App for Drivers to Improve their Experience

Earlier in May, ride-hailing drivers in cities across the US went on strike to protest unfair pay, poor working conditions and lack of transparency from Uber

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Uber, bengaluru
Photo shows an exterior view of the headquarters of Uber in San Francisco. (VOA)

Amid rising tensions over workers rights, global ride-hailing major Uber has incorporated several changes to its app for drivers to improve the experience for both newer as well as seasoned drivers.

Uber is testing out several new features for drivers, including a scrolling feed of promotions and gamified ‘quests’ that would be viewable before drivers sign in to start driving, The Verge reported on Thursday.

For newer drivers, there would be a ‘simulated trip’ to walk them through the virtual steps of their first ride before they commit to actually picking up passengers.

The update on Uber’s app comes at a time when ride-hailing drivers are supporting legislation in California that would reclassify them as employees rather than contractors.

The app would also give notifications to drivers for longer than average trips.

Uber app.

When drivers need to cancel a trip, the app would allow them to specify the reasons why – while a new feature would automatically accept the next trip to help the drivers earn the ‘consecutive trip’ bonus paid out by Uber, the report said.

Critics have dismissed these ‘gamified’ features as psychological tricks meant to keep drivers on the road longer.

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However, Uber argues that these features are popular with drivers because they often put more money in their pockets.

Earlier in May, ride-hailing drivers in cities across the US went on strike to protest unfair pay, poor working conditions and lack of transparency from Uber. (IANS)