Ride-hailing giant Uber on Thursday announced it is partnering with state-run Indian Oil Corp Ltd (IOCL) to offer discounts to drivers on petrol, diesel and CNG at IOCL petrol pumps across India.
Over 12,000 Uber driver partners have already registered for this programme.
“This partnership is targeted at easing the cost of fuel and giving back to driver partners who use the Uber App to earn a livelihood,” Prabhjeet Singh, Head of Cities, Uber India and South Asia, said in a statement.
Uber launched its services in India in 2013 with its UberBLACK service and launched its premium UberX service in 2014.
Amid rising tensions over workers rights, global ride-hailing major Uber has incorporated several changes to its app for drivers to improve the experience for both newer as well as seasoned drivers.
Uber is testing out several new features for drivers, including a scrolling feed of promotions and gamified ‘quests’ that would be viewable before drivers sign in to start driving, The Verge reported on Thursday.
For newer drivers, there would be a ‘simulated trip’ to walk them through the virtual steps of their first ride before they commit to actually picking up passengers.
The update on Uber’s app comes at a time when ride-hailing drivers are supporting legislation in California that would reclassify them as employees rather than contractors.
The app would also give notifications to drivers for longer than average trips.
When drivers need to cancel a trip, the app would allow them to specify the reasons why – while a new feature would automatically accept the next trip to help the drivers earn the ‘consecutive trip’ bonus paid out by Uber, the report said.
Critics have dismissed these ‘gamified’ features as psychological tricks meant to keep drivers on the road longer.