Get subscribed to our newsletter
Get interesting updates to your email inbox.
Ride-hailing giant Uber has officially rolled out its “Uber Rewards” programme for all users in the US.
Earlier, users in only nine US cities were able to earn points and claim incentives through the programme.
Uber Rewards lets its users earn every time they use Uber or Uber Eats, unlocking benefits along the way. It was launched on the heels of a similar programme by rival Lyft.
“Uber’s loyalty programme incentivises you to be, well, loyal to Uber and not to its competitors. For example, every dollar you spend on UberPool, Express Pool and Uber Eats gets you one point.
“Once you hit a certain number of points, you can reach certain Rewards levels, like Gold, Platinum and Diamond. Diamond, which requires at least 7,500 points, gets you things like priority pickups at airports and free delivery on Uber Eats orders,” the TechCrunch reported late on Monday.
While the company has expanded beyond ride-sharing to include bike and scooter options, it is not rewarding people who choose these modes of transit as of now. (IANS)
Follow NewsGram on Facebook to stay updated.
If you have just set up a new business, here are some essential marketing tips to get the ball rolling:
Exploit social media
Network as much as you can
Create a blog
(Disclaimer: This article is sponsored and include some commercial links)
"It can be tempting for organisations to see phishing attacks as a relatively low-level threat, but that underestimates their power. Phishing is often the first step in a complex, multi-stage attack. According to Sophos Rapid Response, attackers frequently use phishing emails to trick users into installing malware or sharing credentials that provide access to the corporate network," Sophos' Principal Research Scientist, Chester Wisniewski said in a statement. The findings also reveal that there is a lack of common understanding about the definition of phishing. For instance, 67 per cent of IT teams in India associate phishing with emails that falsely claim to be from a legitimate organisation, and which are usually combined with a threat or request for information.
Four-fifths of Indian organisations assess the impact of their awareness programme through the number of phishing-related tickets raised with IT, followed by the level of reporting of phishing emails by users (77 per cent) and click rates on phishing emails (60 per cent). All the organisations surveyed (100 per cent) in Delhi, Hyderabad, and Kolkata say they have a cybersecurity awareness programme in place. This was followed by Chennai where 97 per cent have such programmes, and then, Bengaluru and Mumbai at 96 per cent each. (IANS/ MBI)
Keywords: programmes, organisation, emails, phishing