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Ride-hailing Giant Uber Launches its Rewards Programme Across US

While the company has expanded beyond ride-sharing to include bike and scooter options, it is not rewarding people who choose these modes of transit as of now

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Photo shows an exterior view of the headquarters of Uber in San Francisco. (VOA)

Ride-hailing giant Uber has officially rolled out its “Uber Rewards” programme for all users in the US.

Earlier, users in only nine US cities were able to earn points and claim incentives through the programme.

Uber Rewards lets its users earn every time they use Uber or Uber Eats, unlocking benefits along the way. It was launched on the heels of a similar programme by rival Lyft.

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Book an Uber from Laptop. Wikimedia Commons

“Uber’s loyalty programme incentivises you to be, well, loyal to Uber and not to its competitors. For example, every dollar you spend on UberPool, Express Pool and Uber Eats gets you one point.

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“Once you hit a certain number of points, you can reach certain Rewards levels, like Gold, Platinum and Diamond. Diamond, which requires at least 7,500 points, gets you things like priority pickups at airports and free delivery on Uber Eats orders,” the TechCrunch reported late on Monday.

While the company has expanded beyond ride-sharing to include bike and scooter options, it is not rewarding people who choose these modes of transit as of now. (IANS)

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Instagram Launches Beta Version if its in-app Shopping Feature in US

Instagram's plans on rolling out the feature globally remain unclear

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FILE - The Instagram icon is displayed on a mobile screen in Los Angeles. VOA

Facebook-owned photo messaging app Instagram has launched the beta version of its in-app shopping feature in the US that would allow over a billion users to buy products tagged in images or videos without having to leave the platform.

Called “Checkout with Instagram”, the feature would allow US users to shop from over 20 brands including Adidas, Kylie Cosmetics and Warby Parker, without re-directing users to other websites.

“We will introduce a selling fee to help fund programmes and products that help make checkout possible, as well as offset transaction-related expenses,” TechCrunch quoted an Instagram spokesperson as saying on Tuesday.

The photo-messaging app would charge sellers making sales an undisclosed amount of fee.

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Instagram could help you reach your target audiences better through shares and other aspects of personal marketing.

“We aren’t sharing the specific number right now. We are testing a selling fee with businesses during the closed beta. It will not change the price of the items for consumers,” the spokesperson said.

Checkout tags would appear on feed posts, Stories and Explore content from the brands in the closed beta that Instagram plans to eventually open to more businesses.

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For now, those who use Instagram’s shopping feature can pay with PayPal, Visa, Mastercard, American Express and Discover, the report added.

Instagram’s plans on rolling out the feature globally remain unclear. (IANS)