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Ride-hailing Giant Uber Launches its Rewards Programme Across US

While the company has expanded beyond ride-sharing to include bike and scooter options, it is not rewarding people who choose these modes of transit as of now

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Photo shows an exterior view of the headquarters of Uber in San Francisco. (VOA)

Ride-hailing giant Uber has officially rolled out its “Uber Rewards” programme for all users in the US.

Earlier, users in only nine US cities were able to earn points and claim incentives through the programme.

Uber Rewards lets its users earn every time they use Uber or Uber Eats, unlocking benefits along the way. It was launched on the heels of a similar programme by rival Lyft.

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Book an Uber from Laptop. Wikimedia Commons

“Uber’s loyalty programme incentivises you to be, well, loyal to Uber and not to its competitors. For example, every dollar you spend on UberPool, Express Pool and Uber Eats gets you one point.

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“Once you hit a certain number of points, you can reach certain Rewards levels, like Gold, Platinum and Diamond. Diamond, which requires at least 7,500 points, gets you things like priority pickups at airports and free delivery on Uber Eats orders,” the TechCrunch reported late on Monday.

While the company has expanded beyond ride-sharing to include bike and scooter options, it is not rewarding people who choose these modes of transit as of now. (IANS)

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Uber Lays off 350 Staff Across Eats, Self-driving Wings

Since then its shares have hovered around its $45 IPO price. The company has also seen three board members step down, along with its Chief Operating Officer (COO) and Chief Marketing Officer (CMO), according to the CNET

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Uber app.

Global ride hailing giant Uber, in its third round of layoffs in 10 weeks, has cut off staff from its self-driving unit and Uber Eats teams, The TechCrunch has reported.

According to an email sent to staffers, Uber CEO Dara Khosrowshahi, those hit include staff from Uber Eats, Advanced Technologies Group and recruiting, performance marketing, as well as various teams within the global rides and platform departments.

Several staffers have also been asked to relocate.

“Days like today are tough for us all, and the ELT and I will do everything we can to make certain that we won’t need or have another day like this ahead of us,” Khosrowshahi wrote in the email, according to the report.

Uber, bengaluru
Photo shows an exterior view of the headquarters of Uber in San Francisco. (VOA)

In its last round of layoffs, the firm sacked 400 staffers from its 1,200-member marketing team globally to cut costs and streamline operations.

The ride-hailing giant has had a rocky start after it became a publicly traded company. When it issued its initial public offering in May, its stock fell by nearly 8 per cent.

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Since then its shares have hovered around its $45 IPO price. The company has also seen three board members step down, along with its Chief Operating Officer (COO) and Chief Marketing Officer (CMO), according to the CNET. (IANS)

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