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Uber Rolling out ‘Quiet Mode’ on its Luxury Services

Uber Black and Uber Black SUV are the company’s premium car services that place riders in high-end vehicles

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Uber, bengaluru
Photo shows an exterior view of the headquarters of Uber in San Francisco. (VOA)

For people who don’t prefer chatty drivers, global ride-sharing major Uber is rolling-out “quiet mode” on its luxury services.

It’s the first upgrade to the ride-hail giant’s premium services to take place in several years, The Verge reported on Tuesday.

Under the upgrade, Uber would also allow its Premium riders to request help with their luggage and specify their preferred temperature while booking the ride.

They can also ask for extra time before getting into the car without incurring late pickup fees, and will able to speak directly to a customer service representative if something goes wrong, the report said.

Uber app.

More region and rollout specifications of the feature remain unclear as of now.

Uber Black and Uber Black SUV are the company’s premium car services that place riders in high-end vehicles.

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Originally founded as a luxury car service that could be booked through a smartphone app, Uber later introduced low-cost options like Uber Pool.

The company launched its services in India with Uber Black in 2013 and then the premium UberX in 2014. It currently operates in 31 cities in India. (IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

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The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)

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