Sunday, September 27, 2020
Home Life Style Health & Fitness UK Asks Vaping Firms Not to Promote E-cigarettes on Instagram

UK Asks Vaping Firms Not to Promote E-cigarettes on Instagram

Late last year, the US Food and Drug Administration (FDA) had banned the sale of most flavoured e-cigarettes in convenience stores and petrol stations across the country

In a landmark ruling, the UK’s Advertising Standards Authority (ASA) on Wednesday directed four vaping companies — including the all-powerful British American Tobacco (BAT) — not to promote e-cigarettes on Instagram posts.

The posts showed models and celebrities such as Lily Allen holding e-cigarettes, reports the BBC.

The four vaping companies banned from Instagram are: British American Tobacco (BAT), Ama Vape, Attitude Vapes and Global Vaping Group.

These companies are accused of promoting e-cigarettes and featuring models who appeared to be under 25, which is banned under the advertising code.

“While the ASA ruling is great news, urgent policy change is needed from Facebook, Instagram and Twitter to prevent BAT and other tobacco companies from using social media to advertise their harmful products to young people around the world,” the Campaign for Tobacco-Free Kids said in a statement.

In its ruling, the Advertising Standards Authority said it is banning six posts from BAT, including one wishing Allen good luck with an image of her holding a Vype e-cigarette.

Vaping, Illnesses, US
FILE- A man vapes with an electronic cigarette, exhales in Fair Oaks, Virginia. (Phot: Diaa Bekheet). VOA

The concerned body said any future vape posts “should not be made from a public Instagram account” unless “they would only be distributed to those following their account and would not be seen by other users”.

In a statement, BAT said its online communications “aimed to impart factual information regarding products but stopped short of direct or indirect promotion”.

“It used these platforms to interact with users when they ask questions or request information and to communicate factual information about Vype that adults vapers and smokers wanted”.

Also Read: Social Media Giant Facebook Hiring Community Reviewers to Help Fact Checkers

Ama Vape said it had removed its post and reviewed its other social-media content.

Late last year, the US Food and Drug Administration (FDA) had banned the sale of most flavoured e-cigarettes in convenience stores and petrol stations across the country. (IANS)

STAY CONNECTED

19,136FansLike
362FollowersFollow
1,776FollowersFollow

Most Popular

The Modern Bride

Lockdown may have forced the Big Fat Indian Wedding to become a leaner affair but a bride's approach to fashion is more discerning than...

Leading change in India’s Remote Areas: Nutrition Month

When Bihar's Kurmaha village-based Lalmati Devi, a rural laborer from an impoverished background, attended sessions on health and nutrition through a self-help group she's...

76% Marathi Singles Take Their Own Decision on Marriage

Data revealed fascinating insights on Maharashtrians and their partner preferences while choosing for their marriage. Marathi Matrimony one of the leading matchmaking services for Marathis,...

Playback Singer Asha Bhosle Says- “Do Your Riyaz Daily”

When she turned 88, Asha Bhosle reinvented herself. She launched her YouTube channel, shared anecdotes about her life with audiences spanning three generations or...

Know if Natural Medicines Can Heal Coronavirus Symptoms

In the last eight months of the Coronavirus pandemic, enough cases have been made for supplementing Covid-19 treatment with natural medicine. Data emerging from...

Having Pets Linked to Reduced Psychological Stress During Lockdown

Sharing a home with a pet appeared to act as a buffer against the psychological stress during the lockdown, say researchers adding that keeping...

Checkout The Latest Trends in Travel Amid Pandemic

Online searches for accommodations over the past few months are reflecting how consumers are viewing travel in the new normal, and several unique trends...

Depression Among COVID Patients can Defeat the Mission

BY SALIL GEWALI When uncertainty and worries come calling, the body's immune system crashes. But contrastingly, one believes, COVID-19 is fought only with better immunity....

Recent Comments