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In content marketing, playing the long game is key to success. That is why evergreen content matters whatever type of digital marketing strategy you like to pursue.
What Is Evergreen Content?
Evergreen content is exactly what it means: timeless. It is created in such a way to avoid losing its relevance. Unlike trendy, seasonal, or time-sensitive pieces, evergreen ones are supposedly as interesting to readers, viewers, or listeners in the years to come as they were on the day they were published.
If you have yet to try producing evergreen content more consciously, do not feel bad about your previous posts. Experts say that clever marketers regularly update old pieces into fresh formats, so they can begin delivering better results over the long term into fresh formats, so they can begin delivering better results over the long term. Hence, they become evergreen to some extent. And this is tried and tested for every industry, be it as remote and niche as the HVAC industry, where Home Aire Care have been ranking consistently across search engines by creating evergreen content from time to time.
So, what does it take to create evergreen content consistently? Below are the only tips you ever need to learn.
Place a Premium on the Format
The format of evergreen content gives it its character.
The online pieces that age the slowest are those that seek to educate about a particular topic, offer practical advice, and answer the most pressing questions of their intended audiences. They never get old, for people are always searching for them.
Some experts argue that statistical reference posts have an evergreen quality. They could be right because research-based content is more believable than its opinion-based counterpart more often than not.
Realize, however, that new statistics are published every now and then. Unless you update your pieces to reflect the most recent data, your evergreen posts might become dated overnight.
Talk About the Basics
Any content that offers an in-depth discussion of a certain topic retains its appeal over time. Discussing the basics does not necessarily mean writing something generic. You could create fresh content by fleshing out sub-topics that you feel merit further discourse.
Provide all of the necessary information to effectively communicate the ideas or concepts that interest your target audiences. If they no longer have to go to other places to satisfy their thirst for knowledge, your evergreen content has done its job.
Be the Authority
Without credibility, your content will be meaningless. It can take time to establish your brand as the definitive source of information about the things you want to talk about, so be patient.
Again, you should create and distribute comprehensive pieces if necessary to become an authority in your field. If your audiences like your posts, they will stay tuned for more.
Choose Links Carefully
Linking to other authoritative sources is a trademark of evergreen content. To be an authority, it has to reference to other credible parties.
This is how link equity is built. You might not get a bunch of backlinks from other sites if your content lacks good external links in the first place.
Having said that, think twice before you create external links. You should link your pieces only to content you truly vouch for.
Also, not all authoritative sources remain trustworthy forever. For instance, old studies can become obsolete when new ones are done and released. It helps to be on the lookout for the latest stats to update your content accordingly.
Use Spot-on Visuals
Supplementing text with images and videos is one thing, but using appropriate visual representations is another story.
You should only use illustrations or video clips that best support what you hope to convey. When utilized correctly, visuals can powerfully enhance your written content. They let you use fewer words, compress more ideas in less space, and add more flavor to your posts.
With so many digital tools and platforms available nowadays, your imagination is the only limit to the types of visual content you could use. Apart from photos and videos, comic strips, GIFs, memes, screenshots, and infographics are also excellent choices.
If you must pay in order to have the right use the perfect visuals for your content, do so. Evergreen content is an investment with high and consistent return potential, so do not skimp on anything.
Pick Time-proof Keywords
Your content is just as searchable as the popularity and timelessness of its keywords. It is hard to create pieces that can stay SEO-friendly after a major Google algorithm update. But using generic keywords is a technique that can pay dividends.
Although your posts have to compete with more pages in search results, they are less likely to be bumped down in the rankings when they contain no temporal (and/or geographic) keyword modifiers.
Keyword modifiers are important, but they can hurt your content’s searchability when inserted unnecessarily.
Put Quality Above All
Last not but least, write high-quality content. Generally, the content creation process is done internally, but savvy marketers know when to outsource. There is no substitute for talent and domain expertise, so do not hesitate to get external help to publish evergreen pieces your target audiences will love, share, and revisit repeatedly.
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Evergreen content creation can have a steep learning curve with a long process of trial and error. If you follow the said sage tips, you can have it down to a science more easily.
Eve Yvonne Maday de Maros, the woman who designed the Param Vir Chakra, was born in 1913 in Neuchatel, Switzerland. It was believed that she came to India to understand the country's culture and tradition.
She got to know about India's spiritual and cultural wealth at a very early age through holistic education which she received. Soon, Eve Yvonne fell in love with a Maharashtrian named Vikram Khanolkar, who was a young army officer, and was undergoing training at the Royal Military Academy in the United Kingdom.
Soon, both the persons married, and Eve Yvonne acquired the name Savitribai Khanolkar and shifted to Maharashtra with her husband who by the time became Major General.
Savitribai Khanolkar with husband Major General Vikram Khanolkar.Photo found on Google Images
As Savitribai Khanolkar was already amazed by the rich culture of India, she immersed herself in the study of mythology, traditions, and religious scriptures. Along with this, Savitribai also started indulging herself in the art, music, dance, and linguistics of India.
Parallel to this, India was celebrating its independence from the British rule, and was on its way to remove British legacies and re-establish the country's identity.
This was the time when When Adjutant General Hira Lal Atal was assigned with the task of creating the Indian equivalent of the British Victoria Cross. For this, he took Savitribai in confidence as she had an in-depth knowledge of the nation. Thus, from here began the journey of making the Param Vir Chakra.
The design of Param Vir Chakra was to denote power and sacrifice demonstrated by the soldiers that protected people at the cost of their lives. So, according to Savitribai, nothing could represent in a better way than the great warrior Chhatrapati Shivaji himself. According to the history, the ruler was known for his courage and strategic defence. Hence, his sword 'Bhavani' found a place on the disc, enclosed within the Indian mythical weapon 'Vajra', from both sides. This mythical weapon is believed to be made of a sage's bone in order to kill evil enemies in the name of goodness.
Moreover, the first Param Vir Chakra was awarded on India's first Republic Day celebrated, which was celebrated in 1950, and its recipient was Savitribai's son-in-law's brother, Major Somnath Sharma.
In this world full of technological advancement where everything is now home-delivered, even the most essential beauty services are now available at your doorstep? Let the pampering sessions begin. The whole salon environment at home believes that services at home are undoubtedly the best option during the unusual crisis.
IANSlife brings you the co-founder of YES MADAM, Mayank Arya who speaks of the benefits of at-home salon services.
We all prefer comfort over anything and everything. Nothing is more comfortable than getting everything under your own roof. One of the most amazing perks of subscribing to an at-home salon service provider is that you can watch your favourite TV show or OTT series while having your hair treated or nails done. Amidst, Covid-19 and working from home some of the beauty services can be taken simultaneously. Getting beauty services at your home keeps you relaxed and calm. During festivals when you are already busy the on-demand salon services can do wonders for your mind, body and soul.
Nothing is more comfortable than getting everything under your own roof. | Photo by Inside Weather on Unsplash
Usually many customers have problems related to hygienic surroundings. Of course, they do not know if the place is properly sanitized or not. For such kinds of customers "At home Beauty services" is nothing but the most appropriate option. There is something about being in a familiar environment that makes you feel at total comfort instantly and allows you to enjoy the treatment in a much better way. Create your own bubble with the most appropriate hygienic conditions according to your requirements and take the at-home salon services.
Create your own bubble with the most appropriate hygienic conditions according to your requirements and take the at-home salon services. | Photo by Towfiqu barbhuiya on Unsplash
The biggest and the major concern during the times of the Covid-19 pandemic. In the duration of time where the whole world is fighting a virus, we all need to be extra careful about exposure to any kind of infection. With at-home salon services, you do not have to expose yourself to dozens of people on your way but you can allow yourself to enjoy excellent services within the safety of your home. With vaccinated beauticians, it becomes much safer to get the treatments done. In at-home salon services, the beauticians wear a PPE kit that includes a mask, gloves, bodysuit, and a face shield. They utilize only monodose (single-use) products. Moreover, they also sanitize the area where the set-up is done to deliver the services.
With at-home salon services, you can allow yourself to enjoy excellent services within the safety of your home. | Photo by Mika Baumeister on Unsplash
Sometimes, even if you book an appointment, you have to travel a lot far and still the beautician keeps you waiting. The in-house beauty treatment services are much more flexible. It's all up to you, one can book the date and time whenever they need the service, and the beautician will be there at your doorstep. If it is a busy week or an impromptu decision, one can always rely on the on-demand salon services.
. The in-house beauty treatment services are much more flexible. | Photo by engin akyurt on Unsplash
The session with family and friends
Who doesn't love to gossip around and chill with friends and family while getting their manicure and pedicure done? There are so many nosy customers while you visit the salon that just kills your buzz. But a salon at home with your friends and family especially during the times of festivals provide you with the most relaxing and happy vibes.
A salon at home with your friends and family especially during the times of festivals provide you with the most relaxing and happy vibes. | Photo by Obi Onyeador on Unsplash
With the up-gradation in technology, the on-demand salon services do not let you pile up the house chores. While you are working from home and want to get your house festive ready with services like pest control, sanitization, sofa cleaning, carpet cleaning, kitchen cleaning, bathroom cleaning at-home services like Yes Madam always keep you sorted.
(Article originally written by: N. Lothungbeni Humtsoe) (IANS/ MBI)
Keywords: salon, pandemic, safety, hygiene, family, friends, comfort
By Aishwarya Jain
According to the World Happiness Report 2021 which was released by the UN Sustainable Development Solutions Network, Finland was once again crowned as the world's happiest country. India has been ranked 139 out of 149 countries in the list of UN World Happiness Report 2021. To make society happy, firstly it is really important to spread awareness on how it is okay to relax, chill and take a break. People tend to normalise overworking, which is so wrong. Of Course, we need a job to live and sustain ourselves but you shouldn't be working yourself to death, and the fact that this is seen as normal is really worrying. You spend more hours at work than you do awake at home, so if those hours are drenched in misery then sadness basically becomes the norm. A study from Gallup (2017) found that happier employees were more engaged, which resulted in improved customer relationships, and a 20 percent increase in sales.
Also, lowering down the crime level would act as a major factor towards a happy society. People who witness crimes, or come across evidence of a crime in their local area, can suffer anxiety and may feel demoralised or powerless. We should also teach them to stop judging people by materialistic things and accept everyone with all their flaws. Media plays an important role in making society happy because they have the power of reaching out to billions of people and helping them out through a solution-based approach.
Media plays an important role in making society happy because they have the power of reaching out to billions of people and helping them out through a solution-based approach. | Photo by Dave Goudreau on Unsplash
As per Aishwarya Jain, the Founder of IM Happiness, a social community that works to increase awareness of mental well-being, "Every great leader always talks about building a happier society from Chanakya to J.R.D. Tata. As J.R.D Tata said, "I do not want India to be an economic superpower. I want India to be a happy country". Happiness makes good things happen. It actually promotes positive outcomes. It's high time corporates start taking importance of mental well-being like it's happening around the world. Last week, Nike became the latest company to close its offices for a week to give employees a mental health break. That's after LinkedIn, Bumble, and Hootsuite have all shut down their offices for a week this year to address mental health. I think the global revolution of happiness has started."
Our brains are literally hardwired to perform at their best not when they are negative or even neutral, but when they are positive. Yet in today's world, we ironically sacrifice happiness for success only to lower our brain's success rate . When we are happy -- when our mindset and mood are positive -- we are smarter, more motivated, and thus more successful. Happiness is the centre, and success revolves around it. IM Happiness is a community that believes happiness is a skill to be enhanced by training and practice. The team works day and night to help the sufferers get rid of their mental chaos and teach them the skill of being optimistic and happy in every situation, either favourable or adverse. They work on the aim of the United Nations Goals of promoting good health and well-being and have worked closely with the organisation. The team is utilizing the power of Science and Spirituality in achieving this aim.
IM Happiness is initiating a new campaign, 'Hello Happiness'. | Photo by Dylan Sauerwein on Unsplash
IM Happiness is initiating a new campaign, 'Hello Happiness'. The campaign unites 30+ celebrities from across the country to have a surprise conversation with selected people in India. Ranveer Brar, Daniel Weber, Masoom Minawala Mehta and Ash King are some of the celebrities who will be a part of this campaign. With this campaign, the community wants to help people deal with their emotions and to motivate them. The campaign is free of cost and the nominee just has to register, wherein the unique algorithm will connect the nominee with a celebrity or other mentors on a call according to their keywords.
The community is trying to bring a change but it is the society's accumulative effort to spread awareness and to make oneself happy. We should try to start small and it will eventually make a great difference because a better society allows us to lead a better life.
(Article originally published on IANS by N. Lothungbeni Humtsoe) (IANS/ MBI)
Keyowrds: Happiness, society, IM happiness, campaign, India, community