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KFC launched a new campaign. Pixabay

Missing out on the bustle of an airport to the joy of having your passport stamped at immigration, and posing against every iconic landmark at a new destination?

Fast-food giant KFC’s newly launched campaign ‘The KFC Facaytion — the ultimate travel hack for a vacay from home!’ helps treat your taste buds with a food adventure and souvenirs for friends and family. Within all the necessary norms for staying safe and healthy, but without missing out on the fun of exploring a new holiday destination — this exciting “holiday” experience helps recreate an international holiday at home complete with a VR experience, souvenirs, and a tasty treat from the destination country’s menu!


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Excerpts from an interview with Moksh Chopra, Chief Marketing Officer, KFC India, to get all the details:

The new campaign brings favorite dishes from across the world; is it the perfect time to launch with home delivery being the new normal. Tell us more about the international menu.

Chopra: An integral part of any holiday is trying out new flavors and cuisines. To bring the same foodie experience to KFC fans in India, we decided to include some craveable and drool-worthy KFC favorites from our international menus, exclusively for this campaign. After all, if you cannot go on a holiday to Australia or Thailand, surely the flavor of that holiday could come to you; and that’s exactly what we’ve tried to achieve with this campaign.


Handpicked some global favorites and brought them for our Facaytioners in India. IANS

Consumers got an opportunity to savor some signature KFC offerings from across the globe, as the Dirty Louisiana Burger from UK, Chicken, and Waffles from the USA, Ghost Pepper Chicken from Thailand, and Zinger Mozzarella Burger from Australia. These were accompanied by a side of Spicy Fries and a beverage. The campaign, along with the food, has given consumers a taste’ of an international holiday, well literally, and help bring down some of their holiday blues.

With months of lockdown, people have tired of eating the same thing at home or ordering the same dishes from their go-to restaurant. Does the new, limited-time menu aim to make an impact?

Chopra: We handpicked some global favorites and brought them for our Facaytioners in India. These products only help enhance the holiday experience our consumers will get as part of the KFC Facaytion. Just as all good things come to an end, so do exciting holidays; these products are only available for a limited time as part of the Facaytion campaign.

Share with us the idea behind the campaign?

Chopra: The ongoing pandemic situation has necessitated many changes – in the way we work and even in the way we holiday. While most travel & annual holiday plans have gone for a toss, with #MissingTravel and #ThrowBacks becoming the norm, we decided to do something about it and help our consumers with a holiday experience. I am sure we’ve all felt that strong urge to pack our bags and take off to exotic destinations; who would’ve thought we’ll miss boarding an aircraft and perhaps even the seemingly mundane tasks of immigration that we once loathed.


Accessibility through channels like ContactLess Delivery, ContactLess Takeaway, and the KFC to your Car & Bike’ service. IANS

That’s why we decided to bring an exciting holiday experience, in true KFC style, right into your homes. The experience comes with all things ‘holiday’ – replete with KFC flavors from across the world, a VR headset to sightsee virtually, a holiday tee to flaunt, and knick knacks as magnets, stickers, and more.

With a focus on hygiene and heightened awareness of the source of your food, how does KFC navigate the new trend?

Chopra: To offer an uninterrupted and safe experience even during the ongoing pandemic, we heightened our already stringent safety standards further by introducing the 4X Safety Promise – Screening, Social distancing, Sanitization & ContactLess – across platforms, to keep both our team members and customers safe.

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We modified the restaurant designs to reinforce social distancing, trained team members according to the new norms, and implemented measures like distanced seating arrangements, demarcated waiting spots in the queues, controlled customer inflow. We’ve also ensured accessibility through channels like ContactLess Delivery, ContactLess Takeaway, and the KFC to your Car & Bike’ service – a first in India for any QSR brand. As we all learn our ways around the �new normal’, campaigns as KFC Facaytion also give our consumers an opportunity to travel & holiday in the �new normal’.

With restaurants catering to trends like vegan and gluten-free, etc. how does a fast-food chain like yours retain and keep growing its customer base?

Chopra: Nobody makes chicken as we do! Our consumers love the signature craveable taste of our chicken, and we at KFC are very passionate about providing our customers with the best tasting chicken every day. Everything that we do, from using 100 percent whole chicken, sourced from best-in-class suppliers to make sure that every food item is freshly prepared in our restaurants with utmost care – makes our food so unique and distinctively KFC. Our menu also offers travel vegetarian options such as the Veg Zinger Burger and the Veg Rice Bowl, and these offerings to are marked by the distinct KFC taste and promise of safety & hygiene. (IANS)


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IANS

The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

By Siddhi Jain

Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

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