Friday, August 14, 2020
Home Business Uptick in Searches of Non-Essential Items on E-Commerce Sites: Report

Uptick in Searches of Non-Essential Items on E-Commerce Sites: Report

E-tailers see uptick in non-essential searches amid lockdown relaxation

E-commerce players on Saturday said they are gearing up for serving millions of Indians users from May 4 as there has been an uptick in searches mainly for apparel, household products and personal grooming items in the past 24 hours.

Although the government has allowed the sale of only essential products in the red zone through e-commerce platforms, non-essential products are allowed in green and orange zones, starting May 4, subject to specific approval from the respective state governments.

The relaxation comes as a major relief for the e-commerce players. Flipkart said that as a marketplace e-commerce player, it is its responsibility to enable sellers and the MSME community to bounce back and facilitate economic activity.

“We are working with lakhs of sellers and MSMEs across India and helping them prepare their businesses and workforce to make products available for consumers in this time of need,” a company spokesperson told IANS.

Please follow NewsGram on Twitter to get updates on the latest news

“Our seller support team is providing constant online counsel and support to sellers on our platform to help them resume operations over the next couple of days complying with the government directives,” the company added.

The Centre on Friday announced the extension of the nationwide lockdown for two more weeks from May 4, with certain relaxations to regions categorised as orange and green zones. Snapdeal said that traffic to its platform has been growing steadily since the MHA announcement easing lockdown restrictions, including on e-commerce.

e-commerce
E-commerce players on Saturday said they are gearing up for serving millions of Indians users from May 4 as there has been an uptick in searches of non-essential items. Pixabay

“The users are thronging the platform looking to place orders for a wide variety of products for which they have been waiting for a long time. Apparel and household products topped the list for searches and orders placed,” said a company spokesperson.

Although there is no categorical statement regarding allowing of non-essential sales by e-commerce players, the MHA order mentioned that all activities are permitted in green zones except buses, metro rail services, educational institutions and other non-essential places which could lead to mass congregation of people, including, malls, and cinema halls.

Also Read- In Photos: Healthcare Workers Around the World Fighting COVID-19

An Amazon spokesperson said on Friday that it welcomes the government’s decision to allow ecommerce in Orange and Green Zones to serve people safely with products that they need and have not been able to access due to the lockdown. “Millions of small and medium businesses and traders will now be able to jumpstart their businesses and livelihoods across their workforce,” said the company spokesperson. (IANS)

STAY CONNECTED

18,953FansLike
362FollowersFollow
1,780FollowersFollow

Most Popular

Here’s How an Online Training Helped me Land my Dream Job

About the Author: Apurva Bhalerao is a postgraduate in Mechatronics. She joined Internshala Trainings for Internet of Things training. She shares how an online...

Internships for Students With Good People Skills

College students, especially the first and second year ones, often hesitate to apply to internships for the reason that they don’t have any job-specific...

73% Females in Rajasthan Facing Issues in Procuring Sanitary Napkins During Lockdown

Seven of every 10 adolescent females, nearly 73 per cent, in Rajasthan say they have had a problem procuring sanitary pads during lockdown in...

I Believe Dance is like Talking Without Speaking: Govinda

Actor Govinda sees dancing more like talking, sans words. "I believe that dance is more like talking without having to actually speak or use words....

Google Search to Provide you With Necessary Information About Floods in India

Google is already sending public alerts to people hit by flooding in India and users in India can now use Search to simply enter...

Yoga Improves Symptoms of Generalised Anxiety Disorder: Researchers

Researchers have suggested that yoga improves symptoms of generalised anxiety disorder, a condition with chronic nervousness and worry, suggesting the popular practice may be...

Young Women More Stressed Than Men During Lockdown: Survey

A recent survey on the impact of the Covid-19 pandemic on people between 10 and 24 years in UP, Bihar and Rajasthan has revealed...

Doctors Estimated 3 Folds Rise in Deaths of Patients During Lockdown Due to “Waitlist Mortality”

By Ashish Srivastava The nationwide lockdown imposed from March 24 has affected services across sectors, and key areas of medical care were also not left...

Recent Comments