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“Worn-of-Women”: US Based Firm To Manufacture Female Condoms

Rajasekar, director of marketing at HLL, said the VA's unique design provides "pleasurable protection" to women as an alternative to the male condom, giving women greater control over their sex life.

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HLL Lifecare, the only company in the world, that offers everything in birth control solutions. It launched the first generation of female condoms in the country in 2006. Pixabay

HLL Lifecare Ltd (HLL), a central government enterprise, has entered into manufacturing and global marketing partnership with IXu LLC of the US for the VA “Worn-of-Women” brand line of female condoms, a HLL official told IANS.

THe VA represents the latest clinical-tested female condoms, proven highly acceptable during global trial marketing. Produced at HLL unit in Kochi, the VA is now available online at the vawow.com web store in Europe.

condoms
The new arrangement has come at a time when HLL Lifecare, headquartered in Thiruvananthapuram, is celebrating its golden jubilee and the condom production by it has crossed 2 billion pieces mark, matching global standards. Pixabay

Rajasekar, director of marketing at HLL, said the VA’s unique design provides “pleasurable protection” to women as an alternative to the male condom, giving women greater control over their sex life.

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The new arrangement has come at a time when HLL Lifecare, headquartered in Thiruvananthapuram, is celebrating its golden jubilee and the condom production by it has crossed 2 billion pieces mark, matching global standards.

HLL Lifecare, the only company in the world, that offers everything in birth control solutions. It launched the first generation of female condoms in the country in 2006. (IANS)

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Users In Smaller Indian Cities Prefer Buying Condoms Online

Why more users in smaller Indian cities buying condoms online

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Packets of condoms. Pixabay

Lack of access to condom varieties and hesitancy to purchase them from the store are some of the factors driving the growth of online sale of these products, according to data released by e-commerce player Snapdeal.

Users have also become confident and more open to buying condoms online due to the discreet shipping policy for these products on Snapdeal, the company said.

As compared to last year, there has been a 30 per cent increase in the sale of condoms driven by demand from non-metros, Snapdeal said, adding that eight out of 10 orders for condoms were from non-metros.

Condoms on Snaapdeal
This Image shows Snapdeal’s Logo. Snapdeal is an Indian e-commerce company based in New Delhi, India. Wikimedia commons

“Considering the continuing hesitation around the subject of sex and its education, people are still reluctant to purchase condoms from a store,” said a Snapdeal spokesperson.

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Over 50 per cent of the demand from non-metros was from tier-3 cities like Imphal, Moga, Aizawl, Agartala, Ernakulam, Malapuram, Shillong, Silchar, Udaipur, Hissar, Nagaon, Bardhaman, Dibrugarh, Kanpur and Ahmednagar.

“Online marketplaces have become a go-to place as it provides discreet and hassle-free purchase, which has led to increasing volumes,” the spokesperson added. (IANS)