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US investments and technology partnerships with India set to grow

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Washington: Ahead of Indian Defence Minister Manohar Parrikar’s visit to the US, a key trade group has expressed confidence that as India continues reforms US investments and important technology partnerships with Indian industry will grow significantly.

Members of the US-India Business Council (USIBC) comprising 350 top-tier US and Indian companies hosted a Defence Policy Group (DPG) delegation from India ahead of Parrikar’s visit to the US in December. Senior Indian defence ministry officials are in the US for bilateral meetings with the US Department of Defence to discuss progress on joint initiatives such as the US-India Defense Policy Group (DPG) and Defence Technology and Trade Initiative (DTTI).

Welcoming the delegation to Washington, USIBC President Dr Mukesh Aghi welcomed Government of India’s recent announcements allowing FDI up to 49 percent under the automatic route and beyond that with the Foreign Investment Promotion Board’s (FIPB) approval.

Former US Secretary of Defence, William S. Cohen, and board member of USIBC said he was encouraged by the unprecedented level of engagement between the two governments and the private sector in the area of defence.

“As the Government of India continues its reform effort and streamlines the defence procurement process, I am confident that US investments and important technology partnerships with Indian industry will grow significantly in support of India’s indigenization and national security goals,” he said.

Swami Iyer, Vice President, Honeywell Defense and Space, and Chair of USIBC’s Defence Executive Committee said: “With diligent collaboration, both government and industry can showcase Make in India and India’s improved ease of doing business in current and future defence procurements.”

“We believe continued success in US-India defence trade can be a great enabler for India’s economy and national security.”

The US-India bilateral defence relationship has grown in a robust manner from a mere $200 million in defence trade in 2000 to over $14 billion.

Boeing recently announced that it had won a $3 billion contract from the Indian Ministry of Defence for production, training and support of 22 AH-64E Apache attack helicopters and 15 CH-47F Chinook heavy-lift helicopters.

The order includes options to further buy 11 Apache and 7 Chinook helicopters. These aircraft are being acquired by the Indian Government on Direct Commercial Sales (DCS) basis while their weapon systems like radars and missiles would be through the Foreign Military Sales (FMS) route from the US Government.

(Arun Kumar, IANS)

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Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)