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US Lawmakers Press Amazon CEO Jeff Bezos on Fake Product Reviews

The Hill quoted an Amazon spokesperson as saying that the company “invests significant resources to protect the integrity of reviews”

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Jeff Bezos
Amazon CEO Jeff Bezos walks onstage in Seattle. Source-VOA

US lawmakers have sought answers from Amazon CEO Jeff Bezos on what the platform is doing to rid it of fake product reviews.

In a letter on Tuesday, Frank Pallone Jr., Chairman of the House Commerce Committee, and Jan Schakowsky, who leads the committee’s consumer protection panel, asked Bezos how Amazon identifies, prevents and responds to fraudulent product reviews.

“Amazon can and should do more to protect consumers from these deceptive practices and we would like to better understand what measures your company is taking to address this issue,” the two Democrats wrote.

They also pointed out that fake product reviews also hurt competitors who play by the rules.

The lawmakers cited a BuzzFeed News report which said that unscrupulous businesses pay as much as $10,000 per month to generate positive reviews on Amazon that will trick consumers into buying their products.

They also cited a study by consumer group “Which?” that found thousands of fake reviews with obvious signs of fraud across dozens of popular tech categories on Amazon.

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Security guards stand at the reception desk of the Amazon India office in Bengaluru, India, Aug. 14, 2015. VOA

Among other things, the study found that little known brands dominated search results in these categories.

The lawmakers also raised questions about the use of “Amazon’s Choice” label on some of the off-brand electronics products to indicate that they are “highly rated well-priced products”, while many of them have been found to be of poor quality and even defective.

Also Read: Apple Planning to Launch a Brand New iPad: Report

“Online reviews significantly affect consumers’ shopping decisions and it is important that Amazon proactively protect consumers from such misleading and harmful behaviour,” they wrote.

The Hill quoted an Amazon spokesperson as saying that the company “invests significant resources to protect the integrity of reviews”.

“Even one inauthentic review is one too many,” the spokesperson added. (IANS)

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I Fall in Love with India Every Time I Return Here: Amazon CEO Jeff Bezos

On Friday, Goyal clarified that government welcomes all kinds of investments into the country which are within the ambit of the law

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amazon, jeff bezos
Amazon.in arrived in India on June 5, 2013 and for world's top billionaire Jeff Bezos, has transformed the way the country buys and sells. VOA

Amazon Founder and CEO Jeff Bezos on Friday posted a note on the company’s e-commerce website Amazon India, saying “he falls in love with India every time he returns here”, a day after Commerce and Industry Minister Piyush Goyal snubbed him during a public event.

“I fall in love with India every time I return here. The boundless energy, innovation and grit of the Indian people always inspire me,” Bezos wrote in the letter while mentioning Amazon’s investment in the Indian economy and that the firm is aiming to create 10 lakh new jobs by 2025.

Bezos, in the letter, added that more than 550,000 small and medium businesses (SMBs) in India are using Amazon as a platform to offer millions of products.

The new expected jobs are on top of the 700,000 jobs Amazon has already created in the country since 2013.

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In this Sept. 13, 2018, file photo Jeff Bezos, Amazon founder and CEO, speaks at The Economic Club of Washington’s Milestone Celebration in Washington. VOA

On Thursday, Goyal not only ticked off Bezos saying that they are not doing India a favour by investing a billion dollars, but also raised concerns if its losses were a result of predatory pricing and if Amazon and Flipkart were gaining entry into multi-brand retail by using loopholes.

Also Read: Tech Giant Apple Solves Location Privacy Issue with iPhone 11 in 2nd iOS 13.3.1 Beta

On Friday, Goyal clarified that government welcomes all kinds of investments into the country which are within the ambit of the law.

“We welcome all kinds of investments that follow the letter and spirit of the law. If some investment is outside the legal purview, appropriate action will be taken,” he told reporters. (IANS)