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User Spending on TikTok Reaches $10.8 mn in June

Globally, the short video-sharing app has been installed 1.27 billion times so far, according to Sensor Tower

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TikTok
The company's music streaming service is expected to be priced lower than the $10. VOA

User spending on short video-sharing app TikTok reached $10.8 million last month from $1.6 million in June 2018, recording a year-over-year growth of 588 per cent, says a new report from Sensor Tower, a mobile app intelligence firm.

Spending in the app owned by Beijing-based start-up ByteDance increased 19 per cent month-over-month from $9 million in May, said the report.

While India is TikTok’s largest market, the growth in spending was driven by users in China, where gross revenue for the app has increased 271 per cent since January.

“Chinese users accounted for 69 per cent of TikTok’s in-app revenue last month, up from 30 per cent in June 2018,” Sensor Tower Founder Oliver Yeh wrote in a blog post on Monday.

tik tok
“Device Management” feature is an addition to TikTok’s existing suite of 13 safety features. Wikimedia Commons

“Last month’s record spending comes as TikTok is testing several enhancements to its user experience, some inspired by rival Instagram,” Yeh said.

Also Read: Tech Giant Google Chases Amazon, Debuts Shopping Platform

“TikTok has grossed $113 million from in-app purchased to date, not including spending on third-party Android app stores such as those in China,” he added.

Globally, the short video-sharing app has been installed 1.27 billion times so far, according to Sensor Tower. (IANS)

Next Story

TikTok Prevents Disabled Users’ Videos From Going Viral: Report

"This was never designed to be a long-term solution, and while the intention was good, it became clear that the approach was wrong," the spokesperson told the BBC

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TikTok has over 54 million monthly active users (MAUs) in India. Pixabay

Chinese short video-sharing app TikTok has acknowledged that content produced by disabled users was deliberately suppressed by the firm’s moderators in a bid to prevent these users from becoming victims of bullying, the media reported.

Facing criticism, TikTok acknowledged that its approach had been flawed, the BBC reported on Tuesday, adding that the measure was exposed by the German digital rights news site Netzpolitik.

Disability rights campaigners termed the strategy “bizarre”.

A leaked extract from TikTok’s rulebook gave examples of what its moderators were instructed to be on the lookout for: disabled people, those with Down’s syndrome and autism, people with facial disfigurements, and people with other “facial problems” such as a birthmark or sight squint.

Such users were “susceptible to bullying or harassment based on their physical or mental condition”, according to the rulebook.

TikTok
The logo of the TikTok application is seen on a screen in this picture illustration taken Feb. 21, 2019. VOA

The moderators were instructed to restrict viewership of affected users’ videos to the country where they were uploaded, according to an unnamed TikTok source quoted by Netzpolitik.

The moderators were told to prevent the clips of vulnerable users from appearing in the app’s main video feed once they had reached between 6,000 to 10,000 views, said the report.

Also Read: Lenovo Decides to Expands its Range of Smart Devices in India

A spokesman for TikTok admitted that it had made the wrong choice, the BBC reported.

“Early on, in response to an increase in bullying on the app, we implemented a blunt and temporary policy,” he was quoted as saying.

“This was never designed to be a long-term solution, and while the intention was good, it became clear that the approach was wrong,” the spokesperson told the BBC. (IANS)